Lauren P.

Product Manager at Ascenda
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Contact Information
us****@****om
(386) 825-5501
Location
Singapore, SG
Languages
  • Chinese Professional working proficiency
  • English Native or bilingual proficiency
  • Cantonese Elementary proficiency

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Bio

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Daniel David Chan

I've had the pleasure of working with Lauren for two good years at the Ebb & Flow Group, where she demonstrated herself to be a self-directed worker and keen learner, always willing to attempt new challenges and look for opportunities to align her professional growth with the company's wider goals. She joined my team as our Digital & Customer Experience Executive, helping to shape and communicate product knowledge across our brands, manage our e-commerce platforms, and engage with customers through various communication channels. When we began developing a proprietary platform. Lauren took the opportunity to direct her professional development toward her interest in digital product management. At her suggestion, the company agreed to sponsor her accreditation at General Assembly. Upon completion, she was roped into the project, managing duties between teams with aplomb and always looking for ways to improve workflow between teams in different countries. At work, Lauren has a warm and glowing personality, which easily endears colleagues and counterparts to her. She listens well and is naturally empathetic to the experiences of others. I'm always confident in entrusting her with responsibility, knowing that it will be seen through with care. She makes a lively addition to any team dynamic with her inclusive and jovial personality.

Jessica Spork

I have recently had the opportunity to work with Lauren as she was employed as an intern at Sydney Design Social three days per week for ten weeks. I have been consistently impressed with her diligence, willingness to learn and ability to perform her duties. Sydney Design Social receives a high volume of applications for internships and Lauren’s application stood out. She had done extensive research and set up goals for herself. Lauren has worked for me directly and assisted me in my daily duties for our clients. Her duties have included creation of social media posts; creation of monthly eDMs; photo editing; and creation of monthly client reports. Lauren has continued to impress during her eight weeks with us. Lauren has been a joy to work with as she has a positive attitude, is a team player and is always willing to help her peers. Lauren is a fast learner; takes initiative; is highly organised; and has been a much-valued resource in our team.

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Credentials

  • Product Management Certification
    General Assembly
    Jul, 2021
    - Nov, 2024

Experience

    • Singapore
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Product Manager
      • Mar 2022 - Present

      Fintech | Loyalty Data Team Fintech | Loyalty Data Team

    • Singapore
    • Internet Marketplace Platforms
    • Product Manager
      • Oct 2020 - Mar 2022

      SaaS Food & Beverage driven productProduct focus: App, Web App, Management Dashboard SaaS Food & Beverage driven productProduct focus: App, Web App, Management Dashboard

    • Singapore
    • Food and Beverage Services
    • 1 - 100 Employee
    • Digital & Customer Experience Executive
      • Jun 2020 - Mar 2022

      • Oversee UX and quality management of the company’s various customer-facing digital and e-commerce platforms• Cultivate user touch-points and marketplaces, validating information integrity and ensure that the user is prioritised• Supervise consumer life cycles and ensure business interactions meet customer needs• Facilitate business operations and user processes• Conceptualise promotional launches and campaigns

    • Marketing Executive
      • Nov 2019 - Jun 2020

      • Develop social media strategies for concept launches• Create and run paid social advertising (Facebook & Instagram)• Create and monitor SEM (Google Ads)• Assist in planning and copywriting smart ads across all online platforms• Develop and schedule monthly social content including copy, artwork, and content pillar creation. Work closely with the creative team with briefs for specific artwork & creation of social templates for brands.• Liaise with internal and external stakeholders (partners, outlet team, agencies, operations, e-commerce) on key marketing initiatives• Create & deploy weekly EDMs via Active Campaign • Community Management across all brands • Weekly reports on content & campaign performance for all brands across all online platforms• Coordinate and conceptualise photoshoots

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Marketing Coordinator
      • Sep 2019 - Nov 2019

      Contract Role

    • Social Media Marketing Intern
      • Jul 2019 - Sep 2019

      Paid social media marketing for clients, inclusive of copywriting, client reports, content creation & social calendar planning, EDMs, community management and SEO planning for the company.

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Strategic Marketing & Client Services Intern
      • Aug 2018 - Oct 2018

      Strategic Marketing internship at an Australian Advertising & Content Agency. Responsibilities include client projects, promotional & research briefs, managing client accounts. Focused on client services and digital marketing campaigns. Strategic Marketing internship at an Australian Advertising & Content Agency. Responsibilities include client projects, promotional & research briefs, managing client accounts. Focused on client services and digital marketing campaigns.

    • Marketing Intern
      • Dec 2016 - Feb 2017

      Marketing and communications internship at an SME company of two years, aiding in sales, traditional and digital marketing, social media advertising and design. Marketing and communications internship at an SME company of two years, aiding in sales, traditional and digital marketing, social media advertising and design.

    • Marketing And Business Development Intern
      • Aug 2014 - Jan 2015

      Internship at a Children's play space company, handling marketing procedures and designing better user experiences for the customers. Internship at a Children's play space company, handling marketing procedures and designing better user experiences for the customers.

    • Canada
    • Higher Education
    • 300 - 400 Employee
    • Summer Program
      • Jul 2014 - Jul 2014

      Collaboration with a Canadian company, Studio Y, in utilising design thinking to establish a method in which Studio Y is able to reach out to youths across Ontario. Collaboration with a Canadian company, Studio Y, in utilising design thinking to establish a method in which Studio Y is able to reach out to youths across Ontario.

    • Singapore
    • Food & Beverages
    • 1 - 100 Employee
    • Design Thinking UX Project
      • Aug 2013 - Dec 2013

      Worked with UnboxED agency for the JP Pepperdine Group (Restuarant group) to innovate & design a novel concept store and user experience for a new target market. Worked with UnboxED agency for the JP Pepperdine Group (Restuarant group) to innovate & design a novel concept store and user experience for a new target market.

    • Singapore
    • Leasing Real Estate
    • 400 - 500 Employee
    • Design Thinking Project
      • Apr 2012 - Jul 2012

      Worked with Keppel Land (Singaporean Conglomerate) in designing a new concept of condominiums catering to three generational homes, with emphasis on the aging population. Worked with Keppel Land (Singaporean Conglomerate) in designing a new concept of condominiums catering to three generational homes, with emphasis on the aging population.

Education

  • The University of Sydney Business School
    Bachelor's degree, Marketing and International Business (in Liberal Studies)
    -
  • Boston University
    Bachelor's degree, Communications & Business
    -
  • Singapore Polytechnic
    Diploma, Business Innovation & Design
    -
  • Singapore Chinese Girls’ School
    -

Community

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