Marie Atkinson
Account Director at Wunderman Thompson MAP- Claim this Profile
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French Limited working proficiency
Topline Score
Bio
Prateek Tandon
I worked with Marie to set up an account for SOK Finland grocery business. Marie is an extremely high performing individual and it was a pleasure to work with her. With her vast knowledge of TESCO media business, Marie was able to contribute heavily since day one. Marie has expectional client management skills and has ability to communicate effectively. She is able to quickly translate client's need into executable action plans for wider team. Highly recommend!
Victoria Dryden Dymond
Marie is one of the best colleagues I’ve had the pleasure of working with. She is completely reliable and collaborative - the type of person you always want on your team. Marie has a fantastic eye for detail and everything she delivers is always of the highest quality. She is a great lead to junior team members and is always one to explore and implement process efficiencies.I would highly recommend Marie - she would be an asset to any team and company!
Prateek Tandon
I worked with Marie to set up an account for SOK Finland grocery business. Marie is an extremely high performing individual and it was a pleasure to work with her. With her vast knowledge of TESCO media business, Marie was able to contribute heavily since day one. Marie has expectional client management skills and has ability to communicate effectively. She is able to quickly translate client's need into executable action plans for wider team. Highly recommend!
Victoria Dryden Dymond
Marie is one of the best colleagues I’ve had the pleasure of working with. She is completely reliable and collaborative - the type of person you always want on your team. Marie has a fantastic eye for detail and everything she delivers is always of the highest quality. She is a great lead to junior team members and is always one to explore and implement process efficiencies.I would highly recommend Marie - she would be an asset to any team and company!
Prateek Tandon
I worked with Marie to set up an account for SOK Finland grocery business. Marie is an extremely high performing individual and it was a pleasure to work with her. With her vast knowledge of TESCO media business, Marie was able to contribute heavily since day one. Marie has expectional client management skills and has ability to communicate effectively. She is able to quickly translate client's need into executable action plans for wider team. Highly recommend!
Victoria Dryden Dymond
Marie is one of the best colleagues I’ve had the pleasure of working with. She is completely reliable and collaborative - the type of person you always want on your team. Marie has a fantastic eye for detail and everything she delivers is always of the highest quality. She is a great lead to junior team members and is always one to explore and implement process efficiencies.I would highly recommend Marie - she would be an asset to any team and company!
Prateek Tandon
I worked with Marie to set up an account for SOK Finland grocery business. Marie is an extremely high performing individual and it was a pleasure to work with her. With her vast knowledge of TESCO media business, Marie was able to contribute heavily since day one. Marie has expectional client management skills and has ability to communicate effectively. She is able to quickly translate client's need into executable action plans for wider team. Highly recommend!
Victoria Dryden Dymond
Marie is one of the best colleagues I’ve had the pleasure of working with. She is completely reliable and collaborative - the type of person you always want on your team. Marie has a fantastic eye for detail and everything she delivers is always of the highest quality. She is a great lead to junior team members and is always one to explore and implement process efficiencies.I would highly recommend Marie - she would be an asset to any team and company!
Experience
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Wunderman Thompson MAP
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Denmark
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Advertising Services
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700 & Above Employee
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Account Director
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Mar 2023 - Present
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dunnhumby
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United Kingdom
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Advertising Services
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700 & Above Employee
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Senior Project Manager
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Sep 2021 - Feb 2023
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Customer Engagement Consultant
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Nov 2019 - Aug 2021
• Developing and launching omni-channel CRM and loyalty strategies for a range of retailers including McDonald’s Germany and Booker Wholesale to increase customer engagement and revenue• Drove significant incremental uplift within 6 months and doubled redemptions through overhaul of Booker Wholesale personalised 1:1 offer programme
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CRM Consultant - S Group
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Jan 2019 - Oct 2019
• Selected to relocate to Helsinki to pioneer multi-channel CRM based new revenue stream for grocery arm of SOK (leading grocery retailer)
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CRM Team Lead - Tesco Retail Services
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Apr 2016 - Dec 2018
• Devised omni-channel strategy for end-to-end personalised 1:1 customer comms for Tesco categories and FMCG suppliers, harnessing data insight to evolve, execute and evaluate • Delivered £millions in incremental sales uplift for Tesco through targeted loyalty activity
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Senior Campaign Manager - Tesco National Trade
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Jan 2015 - Mar 2016
• Led strategic direction of the Tesco national trade driving account (£200m+ incremental sales) through personalised 1:1 comms, insight planning, delivery and evaluation• Planned and delivered ad hoc Tesco UK CRM trade campaign to address sales shortfall, delivering over £12million in incremental sales vs £10million target
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Account Manager - Tesco Local Stores Marketing
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Mar 2013 - Jan 2015
• Coordinated briefing and delivery of direct mail and coupon at till campaigns for 300+ stores during key events, including competitor impacts, new store openings and store refreshes
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Children with Cancer UK
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United Kingdom
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Non-profit Organizations
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1 - 100 Employee
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Marketing Coordinator
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Jan 2011 - Mar 2013
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Asthma UK
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Non-profit Organization Management
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1 - 100 Employee
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Direct Marketing Officer
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Sep 2008 - Dec 2010
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Education
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2002 - 2006
Swansea University
2:1 Bachelor of Arts (BA) -
2004 - 2005
Université Savoie Mont Blanc
Erasmus year
Community
