Experience

Green Circle Salons

• Canada
• Environmental Services
• 1 - 100 Employee

• Social Media Specialist

  • Nov 2021 - Present



Muskoka Lakes Chamber of Commerce

• Canada
• Non-profit Organization Management
• 1 - 100 Employee

• Business Development and Communications Manager

  • Jul 2020 - Nov 2021

  • Developed marketing and promotional campaigns that contributed to a current average increase of followers by 41% on 3 key social media platforms and resulting in growing membership by 35%• Creator and project manager of marketing collateral matching brand guidelines • Formed a relationship with membership and community partners • Provide input and suggestions for changes on digital, print, video and radio campaigns • Lead designer and copywriter for twice weekly email campaigns• Reaching out to prospect members and onboarding new members• Invoicing, processing payments and doing collection calls• Managing student intern: creating work plans, providing content, reviewing for accuracy and providing constructive criticism • Increased ad sales by 6k+ and project managed 71 ads for print directory• Supported the launch of ShopMuskokaLakes.ca, an online vendor marketplace - pitching to /onboarding vendors, collecting photos and product info, reviewing website design with web designer and mapping the social media/marketing plan

• Events and Communications Coordinator

  • Sep 2018 - Jun 2020

  • Managed all areas of event logistics: securing venues, vendors, budgets, promotions and event debriefs



Bala Cranberry Festival

• Sponsorship and Communications Lead

  • Sep 2021 - Oct 2021

  • Generated social media campaigns that focused on increasing engagement of festival goers and keeping the brand top-of-mind year-round• Created and sold new sponsorship package that resulted in an increase of 48% in sponsorship dollars • Key liaison between 32 sponsors and festival. Coordinated and ensured fulfillment of all sponsorship deliverables, contracts, and updates on company information. • Project managed the creation of annual summer booklet• Event support: set-up, take-down, and ensured event ran smoothly all weekend by dealing with vendors, entrance gates, social media and any unforeseen issues that arise



Bala Cranberry Festival

• Sponsorship and Communications Lead

  • Sep 2018 - Mar 2020

  • Generated social media campaigns that focused on increasing engagement of festival goers and keeping the brand top-of-mind year-round• Created and sold new sponsorship package that resulted in an increase of 48% in sponsorship dollars • Key liaison between 32 sponsors and festival. Coordinated and ensured fulfillment of all sponsorship deliverables, contracts, and updates on company information. • Project managed the creation of annual summer booklet• Event support: set-up, take-down, and ensured event ran smoothly all weekend by dealing with vendors, entrance gates, social media and any unforeseen issues that arise



Indigo

• Canada
• Retail
• 700 & Above Employee

• Seasonal Customer Service Representative

  • Oct 2017 - Jan 2018

  • Helped customers find products by creating a warm and welcoming environment• Leveraged products to tell stories to the customer• Formed knowledge of store’s products and services• Processed transactions at a cash register and IQ system • Helped customers find products by creating a warm and welcoming environment• Leveraged products to tell stories to the customer• Formed knowledge of store’s products and services• Processed transactions at a cash register and IQ system



Joe Fresh

• Canada
• Retail
• 300 - 400 Employee

• Product Development Intern

  • May 2017 - Aug 2017

  • Updated and maintained product documents• Fact checked documents• Organized, steamed and sewed clothing samples • Created vendor agendas and documents• Helped at photo shoots by preparing, maintaining, organizing and styling the clothing • Created media lists and public relations packages that were sent to influencers • Updated and maintained product documents• Fact checked documents• Organized, steamed and sewed clothing samples • Created vendor agendas and documents• Helped at photo shoots by preparing, maintaining, organizing and styling the clothing • Created media lists and public relations packages that were sent to influencers



Creative Industries Course Union

• Vice President Finance

  • May 2015 - Apr 2017

  • Assisted in the ordering of products, dealing with vendors and running of over 15 events/workshops• Expanded access to financial resources by pitching to organizations for funds through the use of presentation and pitching packages• Managed expense sheets for the Union’s financial reports • Researched corporate sponsorships for funds and donations of their products for events • Budgeted and allocated funds for Union’s events up to $10,000 • Assisted in the ordering of products, dealing with vendors and running of over 15 events/workshops• Expanded access to financial resources by pitching to organizations for funds through the use of presentation and pitching packages• Managed expense sheets for the Union’s financial reports • Researched corporate sponsorships for funds and donations of their products for events • Budgeted and allocated funds for Union’s events up to $10,000