Pierfrancesco Coreno
Chief Operating Officer and Sales Manager at Proedi- Claim this Profile
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Italiano Native or bilingual proficiency
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English Full professional proficiency
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French Full professional proficiency
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Bio
Experience
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Proedi Comunicazione
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Italy
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Media Production
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1 - 100 Employee
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Chief Operating Officer and Sales Manager
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Jan 2020 - Present
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COPYING Srl
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Italy
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Manager
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Sep 2017 - Present
Marketing Manager I have prepared and implemented a marketing and business plan after a work of segmentation of the market of services to be developed and to defended. The plan includes the follow activities: • Segmentation and target markets • New business programs and identification of new technological partners • New Customer Acquisition Programs • Monitoring campaigns and programs with progress status • Digital Marketing Programs (content and social application development) Team leader “Sartorie Digitali” I cooperated on the management of the BU dedicated to organizing workshop on Digital Transformation This job includes the follow activities: • Creation and management of workshop • Calendar and workshop management • Digital Marketing Programs and promotion Show less
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Oracle
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Channel Marketing Manager Southern Europe
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Oct 2012 - Present
The Channel Marketing Manager Southern Europe be responsible to run demand generation campaign for all the offer of Oracle, through partners in Spain, Portugal, France, Netherland, Belgium, Luxembourg and Italy.
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Channel Campaigns Manager EMEA
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May 2015 - Sep 2017
Manager of the initial roll out of EMEA Channel Marketing Campaigns (from Corp) throught a marketing automation tool (ZIFT) and the Oracle social media tool. Manager of the relationship with Zift , creative agencies and associated suppliers. Responsible to create new automation campaigns that align with the key sales plays.Manager of the plan, project and support Pilot campaigns in other countries in ECEMEA.
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Oracle
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Hardware Marketing Manager for Italy, Belgium and Luxembourg
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Jun 2010 - 2012
Responsible for demand generations initiatives focused on Systems business in Italy, Belgium and Luxembourg paying particular attention to marketing plans for Top Customers and big Partners. Responsible for demand generations initiatives focused on Systems business in Italy, Belgium and Luxembourg paying particular attention to marketing plans for Top Customers and big Partners.
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Sun Microsystems
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Marketing Director for Italy
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2008 - 2010
Responsible for marketing plans with partners, to work as trusted advisor with sales in implementing jointly activities with Top Customers and main prospects, taking care of internal and external communication and to deliver effective product campaigns. The main KPI weekly measured from corporate was the ROI of each single initiative.
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Marketing & Communication Program Manager
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2003 - 2008
Manager the Italian marketing activities which included the organization of important events such as the yearly Java Conference (more than 5.000 registrations and 3.000 attendees and around 50/60 partners sponsorship), programs with partners, the participation in fairs and conferences and the creation and implementation of industry marketing plans.
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Marketing Manager, Public Sector Business Unit
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2001 - 2003
Manager of activities for the Central and Local Public Sector market working closely with Sales Director. Member of the sales team as their advisor, expert of marketing and sector trends and needs.
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Business Development Product Manager
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1999 - 2001
Manager of Corporate program to upgrade the Systems of Sun (protection of installed base) and the Competition (attack installed base) through specific activities dedicated to the direct and indirect sales teams.
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