Allison Skavdal
Director of Marketing Communications at OLLY PBC- Claim this Profile
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Bio
Mona Desai
Collaborating with Allison has truly been a wonderful experience. Her expertise and clear strategy always help guide the direction of a project. Allison is very detailed oriented but also understands the big picture and aligns herself and the marketing strategy to that. She is not only highly professional and excellent at communicating in a remote team but she is also kind and thoughtful in her interactions with team members. In meetings and brainstorm sessions with Allison, she brings her full creative energy to the table and offers up valuable insights that help propel ideas forward. I would highly recommend working with Allison!
Lisa Marrone
In her two years here, Allison transformed Revel's marketing strategy. She established what marketing means at Revel, helping all functions across the organization reach key goals (product adoption, member engagement, host engagement, partnerships, and more). She excels at communicating clearly and strategically - breaking nuances of marketing analytics down into clear takeaways. Most of all, Allison is a maven of marketing measurement. She led our entire team in understanding what and how to measure effectiveness, determine where to invest, and building a results-based marketing culture (not a 'gut-feeling' or overly creative driven one). When Allison embodied our brand voice in external messaging I also had the utmost trust in her judgment as a careful steward of our brand. She's creative, witty, and empathetic, and carried those traits with her into our brand. Allison's a team player who quickly earns the respect of those around her - she's an asset to any team.
Mona Desai
Collaborating with Allison has truly been a wonderful experience. Her expertise and clear strategy always help guide the direction of a project. Allison is very detailed oriented but also understands the big picture and aligns herself and the marketing strategy to that. She is not only highly professional and excellent at communicating in a remote team but she is also kind and thoughtful in her interactions with team members. In meetings and brainstorm sessions with Allison, she brings her full creative energy to the table and offers up valuable insights that help propel ideas forward. I would highly recommend working with Allison!
Lisa Marrone
In her two years here, Allison transformed Revel's marketing strategy. She established what marketing means at Revel, helping all functions across the organization reach key goals (product adoption, member engagement, host engagement, partnerships, and more). She excels at communicating clearly and strategically - breaking nuances of marketing analytics down into clear takeaways. Most of all, Allison is a maven of marketing measurement. She led our entire team in understanding what and how to measure effectiveness, determine where to invest, and building a results-based marketing culture (not a 'gut-feeling' or overly creative driven one). When Allison embodied our brand voice in external messaging I also had the utmost trust in her judgment as a careful steward of our brand. She's creative, witty, and empathetic, and carried those traits with her into our brand. Allison's a team player who quickly earns the respect of those around her - she's an asset to any team.
Mona Desai
Collaborating with Allison has truly been a wonderful experience. Her expertise and clear strategy always help guide the direction of a project. Allison is very detailed oriented but also understands the big picture and aligns herself and the marketing strategy to that. She is not only highly professional and excellent at communicating in a remote team but she is also kind and thoughtful in her interactions with team members. In meetings and brainstorm sessions with Allison, she brings her full creative energy to the table and offers up valuable insights that help propel ideas forward. I would highly recommend working with Allison!
Lisa Marrone
In her two years here, Allison transformed Revel's marketing strategy. She established what marketing means at Revel, helping all functions across the organization reach key goals (product adoption, member engagement, host engagement, partnerships, and more). She excels at communicating clearly and strategically - breaking nuances of marketing analytics down into clear takeaways. Most of all, Allison is a maven of marketing measurement. She led our entire team in understanding what and how to measure effectiveness, determine where to invest, and building a results-based marketing culture (not a 'gut-feeling' or overly creative driven one). When Allison embodied our brand voice in external messaging I also had the utmost trust in her judgment as a careful steward of our brand. She's creative, witty, and empathetic, and carried those traits with her into our brand. Allison's a team player who quickly earns the respect of those around her - she's an asset to any team.
Mona Desai
Collaborating with Allison has truly been a wonderful experience. Her expertise and clear strategy always help guide the direction of a project. Allison is very detailed oriented but also understands the big picture and aligns herself and the marketing strategy to that. She is not only highly professional and excellent at communicating in a remote team but she is also kind and thoughtful in her interactions with team members. In meetings and brainstorm sessions with Allison, she brings her full creative energy to the table and offers up valuable insights that help propel ideas forward. I would highly recommend working with Allison!
Lisa Marrone
In her two years here, Allison transformed Revel's marketing strategy. She established what marketing means at Revel, helping all functions across the organization reach key goals (product adoption, member engagement, host engagement, partnerships, and more). She excels at communicating clearly and strategically - breaking nuances of marketing analytics down into clear takeaways. Most of all, Allison is a maven of marketing measurement. She led our entire team in understanding what and how to measure effectiveness, determine where to invest, and building a results-based marketing culture (not a 'gut-feeling' or overly creative driven one). When Allison embodied our brand voice in external messaging I also had the utmost trust in her judgment as a careful steward of our brand. She's creative, witty, and empathetic, and carried those traits with her into our brand. Allison's a team player who quickly earns the respect of those around her - she's an asset to any team.
Experience
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OLLY PBC
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United States
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Wellness and Fitness Services
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100 - 200 Employee
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Director of Marketing Communications
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Jul 2022 - Present
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Revel
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Director of Marketing
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Jan 2020 - Feb 2022
Led growth, brand and engagement marketing from high-level strategy to execution driving 15x membership growth. Built Revel’s brand from the ground up; evolved brand positioning delivering strong improvement in brand affinity and relevance using organic social channels. Overhauled website including copy, design and imagery increasing dwell time by 107%; implemented SEO strategy increasing organic search traffic by 180% in five months. Built a performance-based marketing culture with a strong focus on storytelling using data and marketing measurement best practices. Show less
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Athleta
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United States
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Apparel & Fashion
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700 & Above Employee
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Manager, Retail & Brand Marketing
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May 2017 - Dec 2019
Led brand strategy for launch of inclusive sizing line extension, including building and testing positioning, marketing messages and channel strategies. Conceptualized and launched brand’s sustainability message in retail fleet bringing B Corp and fabric sustainability story into all retail, offline and experiential touchpoints. Created brand’s first-ever socially relevant campaign (Run to the Polls, Nov 2018 election) garnering overwhelmingly positive customer response and increased brand relevance. Led customer and competitor research initiative delivering key insights and informing targeting strategy driving aggressive customer acquisition growth in new segments. Led marketing strategy and execution for first wholesale partnership (REI) to test traction in pursuit of aggressive sales growth target. Reimagined project planning and briefing process resulting in 30% increase in creative project volume while improving marketing execution and consistency across all touchpoints. Show less
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The North Face, a VF Company
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Marketing Manager - Retail & Integrated Campaigns
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Nov 2016 - May 2017
Managed $6M budget; owned relationship with and actively managed six agencies across creative, media, strategy and experiential partners ensuring efficient spend of marketing budget and high-quality deliverables. Delivered 7% lift in foot traffic at flagship stores utilizing strategic mix of geo-targeted mobile ads, social tactics and local events. Built new marketing planning process and delivered brand’s first integrated omni-channel brand campaigns across ecommerce, retail stores and wholesale partners. Show less
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Sr. Retail Marketing Coordinator
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Jun 2015 - Oct 2016
Lead cross-functional task force teams through marketing campaign kick-off, schedule development, briefing, review, approval, execution, optimization and hind-sighting to ensure integration across all consumer touch-points (retail marketing, eCommerce, social, digital, email, in-store, event and brand marketing). Create and manage marketing and event plans for new flagship store grand openings, successfully engaging hundreds in the local community at launch events. Owner of integrated campaign briefs, project schedules, review milestones and budgets. Show less
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Retail Marketing Project Manager
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Mar 2014 - Jun 2015
Led development of marketing strategy and tactical implementation for outlet retail, the brand's largest and fastest growing direct-to-consumer channel with over $180MM annual sales. Developed first outlet marketing campaign successfully driving 20% increase in sales year-on-year for key fall season product category. Created and managed outlet store grand opening marketing plans, including email, OOH, digital, social and events beating new store sales goals by 5%. Led development and implementation of in-store events, partnering with field team, to drive local traffic. Show less
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GHD
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Australia
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Civil Engineering
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700 & Above Employee
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Marketing & Communications Coordinator, Americas
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Dec 2012 - Mar 2014
Supported national and international marketing efforts with strategic action and project management. Partnered with regional teams to execute digital, event, social media and e-mail marketing campaigns to achieve ROI targets. Led development of content marketing strategy and define target audience of program to increase awareness of GHD. Develop, produce, and promote content online and across social media platforms. Manage event plans and budgets; liaise with internal stakeholders and external vendors to ensure strategic branding and awareness building goals are met. Analyze marketing effectiveness by determining and tracking relevant measures of return from increased awareness to sales. Distinguish meaningful and unique attributes of acquired brands and develop recommendations for brand transition. Created external communications plan to increase awareness of GHD’s brand; develop stories and write press releases; coordinate publishing across owned and social media. Show less
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Project Managment Coordinator
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Jan 2012 - Nov 2012
Facilitated the successful management and execution of 40+ projects totaling $5MM in revenue. Coordinated efforts of cross-functional project teams to streamline project execution; routinely demonstrated ability to influence without authority. Managed communication between client, contractor, architect and consultant team via conference call, email, and in-person meetings to ensure adherence to tight construction schedules. Arranged project kick-off meetings; created and maintained project plans and schedules. Oversaw completion of deliverables and performed quality assurance review to ensure high-quality and on-time delivery to clients. Independently prepared reports, specifications and studies achieving outstanding record of flawless document preparation under deadlines. Office authority on Word; continuous user of Outlook; proficient in Microsoft Project. Show less
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Winzler & Kelly
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Civil Engineering
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1 - 100 Employee
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Financial Analyst
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2010 - Apr 2012
Analyzed project financial performance and presented analysis to Office and Region Managers enabling improved project planning and financial forecasting. Managed implementation and use of workload management tool to improve productivity or resources and meet top-line revenue goals. Reshaped relationship with key client by unraveling longstanding invoicing issues resulting in reduced average collection time frame from over 90 days to 30 days. Established SMART business practices contributing to tripled office profit from 2008 – 2010. Frequent use of Excel; weekly preparation and delivery of PowerPoint presentations.Identified as an emerging leader and selected through a competitive application process into Leadership Winzler & Kelly, a program designed to develop leadership and management skills. Show less
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Assistant Financial Analyst
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Sep 2008 - Dec 2009
Piloted new role as first Financial Analyst to work outside of Corporate Office. Exercised sound judgment and ethical practices to improve accuracy of financial reporting. Reduced A/R balance 90 days or older by 65% and maintained this significant decrease in aged A/R, increasing available cash by $2,000,000.
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Winzler & Kelly
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Civil Engineering
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1 - 100 Employee
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Administrative Office Manager
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Jan 2007 - Jul 2008
Fostered growth of office in new geographic location increasing office staff from five to 18 employees and increasing gross revenue from $800,000 to $2,850,000 in two years. Led Records Management Committee to develop and implement standardized company-wide policy. Fostered growth of office in new geographic location increasing office staff from five to 18 employees and increasing gross revenue from $800,000 to $2,850,000 in two years. Led Records Management Committee to develop and implement standardized company-wide policy.
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Education
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2011 - 2014
University of California, Berkeley, Haas School of Business
Master of Business Administration (MBA), Marketing -
University of California, Davis
BA, International Relations
Community
