Experience

Member Access Processing

• United States
• Financial Services
• 1 - 100 Employee

• VP, Marketing and Communications

  • Feb 2009 - Present

  Strategically led corporate marketing and communications functions. Designed, developed, and launched brand, promotional, and marketing plans/programs that supported company growth. Directly oversaw and led a team of marketing, public relations, advertising, and research agency partners. ♦ Directly contributed to 10-15% annual revenue sales growth, an NPS score of 82, and a 90% average customer retention rate. Additionally, ended each year 10-20% under budget. ♦ Championed the profitable launch of 11 products, which included Visa Signature, Design-a-Card, MAP Plastics, and many others. ♦ Architected a thought leadership program that forged and strengthened relationships with media and industry influencers. Boosted brand awareness and market penetration. ♦ Introduced award-winning content and guided the ongoing maintenance of multiple company websites/social media channels. Show less



Fulcrum Foundation

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Marketing Director

  • Oct 2003 - Feb 2009

  Spearheaded all aspects of brand marketing and communications efforts for a $43M capital campaign. Designed, executed, and introduced new features for marketing and communications initiatives. ♦ Successfully completed a $43M campaign within budget and above expectations. Engaged target audiences and increased revenue across the board. ♦ Designed and introduced new marketing collateral for the annual campaign. Integrated direct-mail, email, web, video, and physical presentations that were showcased at a $1M gala. ♦ Conceptualized, drafted, and coordinated the launch of marketing communications and media relations materials. Released an award-winning annual report. Show less



MCD Communications

• Greater Seattle Area

• Communications Consultant/Strategist

  • Mar 2001 - Sep 2003

  Served as a strategic, trusted business partner to business and nonprofit clients. Coordinated comprehensive campaigns that incorporated direct-mail and other media platforms. ♦ Authored, designed, and produced marketing communications and media relations materials. Enhanced the relationship between media outlets and the organization. ♦ Planned, executed, and effectively budgeted for community events and public presentations. Captivated and retained the attention of key audiences and stakeholders. ♦ Orchestrated donor development and direct-mail programming for a variety of business and nonprofit clients. Increased the effectiveness of new and existing programs. Show less