Geena Baillie

Senior Customer Success Manager, Data Partnerships at LiveRamp at LiveRamp
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Contact Information
us****@****om
(386) 825-5501
Location
United States, US

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Credentials

  • Building Rapport with Customers
    LinkedIn
    Jul, 2021
    - Nov, 2024
  • Customer Service Foundations
    LinkedIn
    Jul, 2021
    - Nov, 2024
  • Delivering Bad News to a Customer
    LinkedIn
    Jul, 2021
    - Nov, 2024
  • How to Make Strategic Thinking a Habit
    LinkedIn
    Jul, 2021
    - Nov, 2024
  • Bloomberg Certified
    -

Experience

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Senior Customer Success Manager, Data Partnerships at LiveRamp
      • Apr 2023 - Present

    • Customer Success Manager, Data Partnerships at LiveRamp
      • Nov 2021 - Apr 2023

    • United States
    • Software Development
    • 100 - 200 Employee
    • Customer Success Manager
      • Apr 2021 - Oct 2021

    • United States
    • Software Development
    • 700 & Above Employee
    • Performance Account Manager
      • May 2018 - Apr 2021

      • Worked with multiple Senior Account Executives and held the responsibility of managing multiple books of business from start to finish, inclusive of RFP brainstorming and planning, campaign implementation, reporting and optimizing, as well as enacted the maintenance and growth of the business • Monitored and managed campaigns by ensuring campaign delivery across various ad serving systems traffic and tested ads using DFP and internal tools • Compiled and presented clients with weekly in-depth, consistent reporting & analysis while making recommended incremental optimization modifications to ensure KPI goals were hit, and enhanced inventory monetization's • Served as the frontline on all booked revenue to monitor delivery and pacing for both National and Local campaigns; developed solutions when difficulties arose and escalated when applicable • Nurtured and grew strong agency and client relationships for leading automotive, insurance, financial, and entertainment accounts • Provided materials for Proposals/Avail submissions including media recommendations, screenshots, research, competitive data, and advised on what was technically feasible to be executed • Worked daily with a multitude of various internal teams; coordinated with internal traffickers, creative designers, production, and R&D teams to troubleshoot any ad creative issues that impacted tracking, implementation, or reporting • Handled all wrap-up reports for executed campaigns, and ensured all accounts & campaigns were billed correctly • Lead as both Performance & Broadcast Client Services expert Show less

    • United States
    • Advertising Services
    • 400 - 500 Employee
    • Office Services Coordinator
      • Aug 2017 - May 2018

      ● Oversaw the onboarding process for all freelancers and new hires ● Coordinated the food supply, catering, and setup for all client meetings ● Managed all agency employees with their files and records using appropriate filing systems and software ● Oversaw the onboarding process for all freelancers and new hires ● Coordinated the food supply, catering, and setup for all client meetings ● Managed all agency employees with their files and records using appropriate filing systems and software

    • Real Estate
    • 1 - 100 Employee
    • Loan Officer
      • May 2016 - Jul 2017

      ● Implemented marketing and advertising presence by assembling and analyzing the current mortgage rates; prepared marketing and advertising strategies, plans, and objectives to increase client base ● Communicated with branches and/or applicants with providing timely updates and progress reports ● Developed referral networks, suggested alternate channels and cross-sold offerings and services to meet quarterly quotas ● Analyzed applicants’ financial status, credit, and property evaluation to determine loan feasibility ● Identified the appropriate lock rate, issuance of disclosures, coverage, and fee waivers ● Worked with underwriting teams, title, and escrow companies by ensuring the timely, judicious and accurate processing of each loan Show less

Education

  • San Diego State University
    BS, Business Administration, Finance

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