Abbie White

Founder & CEO at Sales Redefined Pty Ltd
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Contact Information
us****@****om
(386) 825-5501
Location
Sydney, AU

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Experience

    • Australia
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Founder & CEO
      • Jun 2017 - Present

      Sydney, Australia We're a sales transformation company on a mission to redefine your sales. We're closing the gap between sales and marketing to deliver a better ROI. Sales Redefined are high performance sales specialists we are lean and light on our feet with extensive expertise in the IT sector and corporate companies. We have a knack for uncovering trapped sales value in your business from the get-go and ROI runs in our blood. Our strength is in identifying tactical quick wins and creating… Show more We're a sales transformation company on a mission to redefine your sales. We're closing the gap between sales and marketing to deliver a better ROI. Sales Redefined are high performance sales specialists we are lean and light on our feet with extensive expertise in the IT sector and corporate companies. We have a knack for uncovering trapped sales value in your business from the get-go and ROI runs in our blood. Our strength is in identifying tactical quick wins and creating super-targeted sales funnels to help position you for hypergrowth. Our services include: - Integrated sales and marketing campaigns (lead generation) - Sales funnels - Sales Enablement, Kickoffs and keynote speaking - Sales strategy & consultancy if you are ready to try something a little fresh, something a little shaken, not stirred, something with proven returns and results, you’ve found the spot. Visit our website to get to know us a little better. Show less

    • Partner (Australia)
      • Aug 2015 - Jul 2017

      Sydney, Australia MSM Sales Specialists is a leading niche consultancy practice that work alongside businesses that want to drive more sales. From our offices in Australia, New Zealand, America and United Kingdom we build sales capability by undertaking market research and validation, disruptive sales strategy and sales execution to: • Maximise domestic sales. • Grow export sales and enter new markets. • Commercialise new products. • Build hyper-successful sales operations through coaching… Show more MSM Sales Specialists is a leading niche consultancy practice that work alongside businesses that want to drive more sales. From our offices in Australia, New Zealand, America and United Kingdom we build sales capability by undertaking market research and validation, disruptive sales strategy and sales execution to: • Maximise domestic sales. • Grow export sales and enter new markets. • Commercialise new products. • Build hyper-successful sales operations through coaching sales people and business owners. MSM clients represent the engineering, manufacturing, and distribution and technology sectors. Our team have first hand commercial experience in over 34 countries with extensive experience in helping businesses go to market in North America; United Kingdom; Europe; Australia and other Asia Pacific countries. MSM projects are focused on developing rapid and robust sales growth through maximising the potential of people, processes and systems. Our approach delivers intensity and focus and accelerates business growth. MSM clients get to market faster with less risk and grow profitability up to ten times quicker than industry averages. MSM have supported in excess of $500m of sales. Show less

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • IBM: National Sales Manager (Australia)
      • Feb 2013 - Feb 2015

      Australia - National Sales management responsibility for “IBM System x (x86 portfolio) ” field sales specialist team - Took the Australian x86 team from lowest to highest performing globally, achieving double digit growth. - Exceeded revenues and profit targets of approximately $100M AUD. - Gained marketshare & double digit YoY growth - Driving a positive high performance sales culture - Ensuring strong focus to client success and satisfaction - Creating, implementing and executing… Show more - National Sales management responsibility for “IBM System x (x86 portfolio) ” field sales specialist team - Took the Australian x86 team from lowest to highest performing globally, achieving double digit growth. - Exceeded revenues and profit targets of approximately $100M AUD. - Gained marketshare & double digit YoY growth - Driving a positive high performance sales culture - Ensuring strong focus to client success and satisfaction - Creating, implementing and executing against a competitive sales strategy - Accurate & timely forecasting to the business - Sales stream of business transformation project, with divestiture of IBM System x in October 2014 to Lenovo

    • IBM Client Manager
      • Jul 2011 - Feb 2013

      London, UK - Responsibility for managing the IBM relationship with x10 Clients across CPG, Media, & Travel and Transport Industries - Managing the IBM engagement and ensuring customer satisfaction for my Clients. - Consultative style selling to C-Suite - Understanding my Clients strategic priorities, business challenges & delivering solutions which provide value to my Clients. - Managing virtual IBM team to ensure best engagement and support for my clients - Maintaining existing install… Show more - Responsibility for managing the IBM relationship with x10 Clients across CPG, Media, & Travel and Transport Industries - Managing the IBM engagement and ensuring customer satisfaction for my Clients. - Consultative style selling to C-Suite - Understanding my Clients strategic priorities, business challenges & delivering solutions which provide value to my Clients. - Managing virtual IBM team to ensure best engagement and support for my clients - Maintaining existing install base and expanding IBM footprint by winback activities - Identifying opportunities and developing cross brand strategic solutions to deliver benefit to clients

    • System X Sales Specialist
      • Jun 2007 - Jul 2011

      - Responsibility to exceed revenue and profit targets, with YoY growth of IBM System X (hardware) product sales within my aligned London territory. - The Key focus for my territory is winback against IBM’s competitors in addition identify new business opportunities within existing strategic accounts - Creating propositions to meet the client needs - Use forecasting and communication tools to manage opportunities effectively - Develop my own creative campaigns to drive new revenue… Show more - Responsibility to exceed revenue and profit targets, with YoY growth of IBM System X (hardware) product sales within my aligned London territory. - The Key focus for my territory is winback against IBM’s competitors in addition identify new business opportunities within existing strategic accounts - Creating propositions to meet the client needs - Use forecasting and communication tools to manage opportunities effectively - Develop my own creative campaigns to drive new revenue within my territory - Establish and maintain C Level relationships with my clients - Responding to RFP/RFI and compiling complex proposals

    • United States
    • IT Services and IT Consulting
    • 500 - 600 Employee
    • IBM Sales Specialist (Channel secondment)
      • 2008 - 2009

      London, UK

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Sales Operations Analyst
      • Jun 2005 - Sep 2006

Education

  • University of Surrey
    BSc, Business Management

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