Abby Pharr

Director of Marketing at TRIPBAM, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Dallas, Texas, United States, US

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Experience

    • United States
    • Internet Publishing
    • 1 - 100 Employee
    • Director of Marketing
      • Jan 2022 - Present

    • Consultant
      • Jul 2018 - Jan 2022

      Atlanta, GA • Manages all internal and external projects across the entire Dots & Lines team while ensuring that we deliver quality work consistently, and on schedule • In-depth understanding of client offerings, value proposition, competition, and technologies within the corporate travel industry • Builds cohesive relationships directly with clients and corresponding shareholders to accomplish varied goals and tasks • After showing a great understanding of the needs within the corporate travel… Show more • Manages all internal and external projects across the entire Dots & Lines team while ensuring that we deliver quality work consistently, and on schedule • In-depth understanding of client offerings, value proposition, competition, and technologies within the corporate travel industry • Builds cohesive relationships directly with clients and corresponding shareholders to accomplish varied goals and tasks • After showing a great understanding of the needs within the corporate travel industry and my potential to be a future industry leader, I was selected to serve as a mentee in the GBTA Ladders Mentorship Program • Produced results from my digital media efforts with one specific client: o Increased media clippings by 14% in 2019 o # of LinkedIn followers grew by 102% in 2019 o 29.5% increase of Twitter followers since 2018 o Grew open rate of email campaigns to 70% (previously 30%) Show less

    • United States
    • Restaurants
    • 700 & Above Employee
    • Assistant Director of Digital Media
      • Aug 2017 - Jul 2018

      Pflugerville, TX • Developed, launched, and coordinated a comprehensive digital media program that resulted in improved sales, customer engagement, and employee satisfaction • Implemented, promoted, and lead an ongoing giveaway that resulted in an 88% increase of sales within 4 months. • Created all social media imagery, captions, Snapchat Geofilters, promotional videos, email communications, and holiday campaigns to drive community interaction • Won a company-wide video competition highlighting… Show more • Developed, launched, and coordinated a comprehensive digital media program that resulted in improved sales, customer engagement, and employee satisfaction • Implemented, promoted, and lead an ongoing giveaway that resulted in an 88% increase of sales within 4 months. • Created all social media imagery, captions, Snapchat Geofilters, promotional videos, email communications, and holiday campaigns to drive community interaction • Won a company-wide video competition highlighting different pillars of Chick-fil-A Hospitality Show less

    • Marketing and Administrative Intern
      • Jun 2016 - Aug 2016

      Austin, Texas Area Worked as an intern under Sherri Gallo, Austin City Council Woman for her 2016 reelection campaign. Duties include: managing donations, PR, marketing, social media, and office management.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Europe Marketing Study Abroad
      • May 2016 - Jun 2016

      Spent 5 weeks in Europe meeting with prominent business leaders and companies to learn more about the global market, commerce, international business, and how it relates to Marketing.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Adult Trainer
      • Dec 2016 - 2016

      Bryan/College Station, Texas Area Selected to lead an adult training program on Dressing Professionally for women at the Women’s Federal Prison. This was a Texas A&M University sponsored program directed by Dr. Robert Strong, the professor. The program's title was "Preparing Inmates for Reentry: Students Teaching Inclusive Leadership at a Women’s Federal Prison"

    • Netherlands
    • Travel Arrangements
    • 700 & Above Employee
    • Global Marketing and Communications Intern
      • Jun 2015 - Aug 2015

      Greater Atlanta Area Worked directly with the entire BCD Global Marketing and Communications Team in assisting with internal/ external marketing efforts.

    • Netherlands
    • Travel Arrangements
    • 700 & Above Employee
    • Meeting and Event Planner Intern
      • Jul 2014 - Jul 2014

      Greater Los Angeles Area Intern with the Meeting and Event Planner for BCD Travel Executives during the Global Business Travel Association Convention in Los Angeles, California.

Education

  • Texas A&M University
    Bachelor’s Degree, University Studies Leadership Degree with Business Minor and Communication Minor
    2013 - 2017

Community

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