Abby Pharr
Director of Marketing at TRIPBAM, Inc.- Claim this Profile
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Bio
Experience
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TRIPBAM, Inc.
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United States
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Internet Publishing
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1 - 100 Employee
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Director of Marketing
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Jan 2022 - Present
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Consultant
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Jul 2018 - Jan 2022
Atlanta, GA • Manages all internal and external projects across the entire Dots & Lines team while ensuring that we deliver quality work consistently, and on schedule • In-depth understanding of client offerings, value proposition, competition, and technologies within the corporate travel industry • Builds cohesive relationships directly with clients and corresponding shareholders to accomplish varied goals and tasks • After showing a great understanding of the needs within the corporate travel… Show more • Manages all internal and external projects across the entire Dots & Lines team while ensuring that we deliver quality work consistently, and on schedule • In-depth understanding of client offerings, value proposition, competition, and technologies within the corporate travel industry • Builds cohesive relationships directly with clients and corresponding shareholders to accomplish varied goals and tasks • After showing a great understanding of the needs within the corporate travel industry and my potential to be a future industry leader, I was selected to serve as a mentee in the GBTA Ladders Mentorship Program • Produced results from my digital media efforts with one specific client: o Increased media clippings by 14% in 2019 o # of LinkedIn followers grew by 102% in 2019 o 29.5% increase of Twitter followers since 2018 o Grew open rate of email campaigns to 70% (previously 30%) Show less
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Chick-fil-A Restaurants
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United States
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Restaurants
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700 & Above Employee
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Assistant Director of Digital Media
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Aug 2017 - Jul 2018
Pflugerville, TX • Developed, launched, and coordinated a comprehensive digital media program that resulted in improved sales, customer engagement, and employee satisfaction • Implemented, promoted, and lead an ongoing giveaway that resulted in an 88% increase of sales within 4 months. • Created all social media imagery, captions, Snapchat Geofilters, promotional videos, email communications, and holiday campaigns to drive community interaction • Won a company-wide video competition highlighting… Show more • Developed, launched, and coordinated a comprehensive digital media program that resulted in improved sales, customer engagement, and employee satisfaction • Implemented, promoted, and lead an ongoing giveaway that resulted in an 88% increase of sales within 4 months. • Created all social media imagery, captions, Snapchat Geofilters, promotional videos, email communications, and holiday campaigns to drive community interaction • Won a company-wide video competition highlighting different pillars of Chick-fil-A Hospitality Show less
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Marketing and Administrative Intern
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Jun 2016 - Aug 2016
Austin, Texas Area Worked as an intern under Sherri Gallo, Austin City Council Woman for her 2016 reelection campaign. Duties include: managing donations, PR, marketing, social media, and office management.
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Texas A&M University
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United States
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Higher Education
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700 & Above Employee
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Europe Marketing Study Abroad
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May 2016 - Jun 2016
Spent 5 weeks in Europe meeting with prominent business leaders and companies to learn more about the global market, commerce, international business, and how it relates to Marketing.
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Texas A&M University
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United States
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Higher Education
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700 & Above Employee
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Adult Trainer
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Dec 2016 - 2016
Bryan/College Station, Texas Area Selected to lead an adult training program on Dressing Professionally for women at the Women’s Federal Prison. This was a Texas A&M University sponsored program directed by Dr. Robert Strong, the professor. The program's title was "Preparing Inmates for Reentry: Students Teaching Inclusive Leadership at a Women’s Federal Prison"
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BCD Travel
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Netherlands
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Travel Arrangements
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700 & Above Employee
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Global Marketing and Communications Intern
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Jun 2015 - Aug 2015
Greater Atlanta Area Worked directly with the entire BCD Global Marketing and Communications Team in assisting with internal/ external marketing efforts.
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BCD Travel
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Netherlands
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Travel Arrangements
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700 & Above Employee
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Meeting and Event Planner Intern
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Jul 2014 - Jul 2014
Greater Los Angeles Area Intern with the Meeting and Event Planner for BCD Travel Executives during the Global Business Travel Association Convention in Los Angeles, California.
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Education
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Texas A&M University
Bachelor’s Degree, University Studies Leadership Degree with Business Minor and Communication Minor