Head Of Marketing

• Mar 2022 - Present

Co-Founder

• Oct 2020 - Present

• Establish account relationships with key decision-makers when necessary to drive deals forward. Manage project prioritization, execution, scope and progress status reporting designed to improve sales performance & productivity. Lead overall data quality process, standards and management. • Support operationalization, translation and communication of the value of data and reporting. Own and curate full inventory of sales and account management systems, tools, reports and dashboards. • Manages complex, time- sensitive market research projects and prepares synthesized intelligence reports with clear implications. Leads cross-functional teams across the span of business planning activities. Show less

Chief of Growth, Marketing And Strategy

• Jan 2021 - Mar 2022

• Creating an ever growing organization culture which can breed growth leaders thus ensuring the holistic growth. Within the first 6 months have been successful in creating a revamped Vision, Mission and Values for the organization which will pave the way to the holistic growth. Carry out market research to assess market/ stakeholder needs and insights to win in market. Developing strategies and activation plans. • Set clear objectives, research and define target audiences, develop marketing and communication strategies and measure adoption. Conduct customer research and applying my insights to these. • Manage a team of writers, marketing executives and agency partners. Deploy marketing campaigns and own their implementation from ideation to execution. Contributes to business planning at the executive level to develop a marketing strategy consistent with the organization’s overall vision, and objectives. • Leads annual brand planning exercising and is responsible for challenging insights and recommendations. Identify target audiences, objectives and desired outcomes of marketing campaign. Measure marketing program effectiveness and KPIs to drive continuous improvement in strategy. Show less

General Manager and Head, Marketing

• Apr 2017 - Oct 2020

• Was instrumental in setting up the full-fledged internal CRM team and infrastructure for managing the leads and database for inbound and outbound marketing to the current and potential TG • Planned and created a loyalty program for the ACP fabricators, convertors and specifies with over 10K members and with an YoY increase of 30% in the member base with close to 40% active members • Interact regularly with potential and existing customers to apprise them on new product developments. Accompany team members in the field, meet clients and intervene as and when required. Assist Closures. • Review Sales Reports, Leads Generated and Conversions. Goal Setting and Action Planning. Plan, direct, and coordinate the activities of direct reportees. Ensure adherence to Systems, procedure, policies of the organization. Utilise sales data to understand market trends and potential and furnish reports. • Drive portfolio management for healthy negotiations & competitive prices. Delivers on the highest value sales-related strategic priorities for the business. Drove strategies ensuring maximum achievement of assigned indirect channel sales quotas, successfully developed a clear understanding individual markets. Show less

Manager - Marketing Communications

• May 2011 - Apr 2017

• Heading the region (East, North East, Nepal, Bangladesh & Bhutan) for Marketing & Corporate Communications function for the group brands inclusive of media engagements and CRM. • Identifying gaps in the value chain competition mapping, consumer research for proposing and launching new product proposition/ features to the end users and B2B segment alike. Demonstrating "God Lies in Execution" and set benchmarks accordingly for the brand and the teams internally. • Responsible for Retail Visibility Signage’s, POP & In store branding. Allocation, dispatch and retail execution of pop material. Coordination with both the warehouses for dispatched material. Coordination of BTL activities like road shows and canopy activities. Vendor Management. • Meet Distributor requirements, draw inputs & bridge gaps in the system with timely solutions. Assess market & competitor and to develop plan to create awareness & visibility. Market survey for new opportunities and build systems. Track competition and develop new strategy. Show less

Regional Category Manager (General Merchandise)

• Jan 2010 - Apr 2011

• Responsible for the range and assortment of the general merchandize in all the stores of the region. Working closely with visual display staff and department heads to decide how goods should be displayed to maximize customer interest and sales. Format wise Planogram development & implementation. • Receives and stores documents and confidential files; maintains record of approved document and confidential file destruction. Handles and documents storage and transportation of all stock/ materials.• Maintains the warehouse, records area and stores area in a neat and orderly manner. Answers questions regarding procedures and resolves discrepancies regarding receipts and deliveries.• Keeps records to maintain inventory control, cost containment and to assure proper stock levels. Receives, stores, tags and tracks existing and surplus stocks; prepares stock lists for items to be sold at auction. Show less

Asst. Manager-Retail Operations

• Apr 2007 - Dec 2009

Handling & managing the General merchandise (Homeware, Luggages, Playwares, Furniture & Linen), Fruits & Vegetables & the Liquor departments (Wines & Beer) at their one of the biggest & frontline stores (South City Mall - Kolkata) in the country along with the some small format stores in the south Kolkata area.

Asst Manager - Client Servicing

• Feb 2006 - Mar 2007

• Co-ordination between Creative, Media and Studio departments to accomplish the advertising and brand communications activity of the clients' marketing communications jobs. • Ensure service delivery across organization and meet or exceed operational KPIs by verifying delivery on a regular basis. Responds to questions and queries on services. Works with the services delivery teams towards the customer, the sales teams. Focuses on service quality and maximizing customer satisfaction. • Maintain an intimate understanding of product overview, support and service capabilities and limitations. Ensure that quality services are delivered with regard to the agreed SLA. • Address any customer satisfaction issues across the organization and follow up. Deliver and contribute to reporting packages. Lead ticket reviews ensuring appropriate responses from delivery teams. • Ensure delivery teams meet their contracted obligations by following through with management on corrective actions. Ensure the correct setup of services and support and provide continuity of delivery. Show less

Summer Intern

• Mar 2005 - Jun 2005

I did my summer internship (during my PGDBM) at Linterland (Lowe Lintas India) for 2.5 months & owe my learnings of media & advertising to it. My mentors there were Mr. Ankur Bose (Branch head) & Mr. Ujjwal Anand (Sr. AE) & I got immense support from both of them in terms of learnings & inputs. I did my summer internship (during my PGDBM) at Linterland (Lowe Lintas India) for 2.5 months & owe my learnings of media & advertising to it. My mentors there were Mr. Ankur Bose (Branch head) & Mr. Ujjwal Anand (Sr. AE) & I got immense support from both of them in terms of learnings & inputs.