Brand Director

• Jul 2023 - Present

Head of Marketing

• Sep 2015 - Jul 2023

Founder of a strategic marketing consultancy specializing in the retail, fashion and beauty sectors, providing guidance to CEOs and CMOs. Clients include: rag & bone, Kate Spade, Jack Spade, Rockets of Awesome and By Ninja. • Consumer Insights: research and leverage consumer insights to influence brand positioning, future marketing strategies and plans. • Social Media Marketing: build social media frameworks and growth of social channels. • Resource & Team Build-Out: advise on external resource needs, effective team structure, key positions, division of roles and responsibilities and the recruitment/hire of new team talent. • Strategic Brand Partnerships: recommend partnerships that align with overall brand and marketing goals; make connections to brands and facilitate partnership contracts. Show less

Founder and Chief Marketing Officer

• 2017 - 2022

Founded and built a multipurpose organic body care brand targeted at the luxury skincare market. As CEO and Founder I oversaw all aspects of brand development, the launch and ongoing business management. • Brand Strategy: using industry and consumer insights, designed a new brand that filled a white space in the skincare market. • Multichannel Marketing: developed, executed and managed all marketing including the brand's website, weekly email blasts, social media, digital marketing, direct mail, blog, collaborations and partnerships, events, press outreach and sweepstakes/giveaways. • Public Relations: was the face of the brand; conducted press interviews in-person and online, attended conferences and spoke on industry panels. • Operational Strategy & External Management: managed production, inventory, shipping, logistics, customer service and legal. Created process, technology and resource efficiencies needed to run a lean start-up business. Owned and managed the relationship with the lab, creative and PR agencies, product photography, freelancers, interns and distribution channels. Show less

Senior Director, Global Brand Marketing Strategy

• 2011 - 2015

Led the global, unified consumer-centric marketing strategy across all distribution channels during a period of massive growth. Partnered with Communications, Creative and Production leaders. Under my leadership, increased brand awareness from 65% to 90%. • Marketing Strategy: set and communicated strategic direction that increased brand awareness, drove traffic and sales, pushed conversion and multichannel shopping and acquired new customers. • Team Building: built, mentored and retained a high-performance, creative and collaborative team of 15 marketers, including 5 director-level direct reports, freelancers, and interns; championed a positive and inclusive working environment. • Budget Management: developed, managed and tracked a multimillion-dollar annual brand marketing budget that included media, agency fees, production, CRM, retail, outlet and digital allocations. • Advertising: collaborated with VP of Creative on development of seasonal brand advertising campaigns; managed consultants as well as media agency on multimillion-dollar print and outdoor advertising campaigns. • Customer Relationship Management: led marketing CRM efforts with campaigns that addressed multichannel, new, lapsed and loyal clients; acquired new customers by leveraging prospecting. • Consumer Insights: evangelized consumer insights across the organization to inform acquisition and retention efforts; planned strategy for gathering critical consumer insights, including focus groups, user interviews and online surveys. • Digital & Social Media: developed multi-platform social communication strategies; used social and digital media to amplify and drive the business; built communities and drove engagement. Show less

Director of Marketing

• 2010 - 2011

Ran the CRM and data team executing campaigns with increases in all metrics to drive traffic to retail stores. Ran the CRM and data team executing campaigns with increases in all metrics to drive traffic to retail stores.

Director, Franchise Marketing & Public Relations

• 2005 - 2010

Handpicked by SVP of International Strategic Alliances as foundation team member to build a global franchise business in Southeast Asia, Eastern Europe, the Middle East and Latin America. Developed a brand-launch campaign to speed Gap's entry into new international markets. Grew Gap franchise business to 150 stores in 21 countries in four years.• Brand Management: trained and developed franchisees on brand positioning and target customer. Authored an extensive operation's framework outlining guidelines and best practices to ensure consistent on-brand use of campaign assets, media planning, promotions and PR.• Agency Relationships: worked with global agencies on continuous brand-awareness research and led RFP for a digital agency of record; launched a multi-country, multi-language global website.• People Management: led a matrixed team of 30+ marketing reports from around the globe and across various time zones. Directed franchisee team structure, participated in training key personnel. Show less

Brand Manager, babyGap & Gap Maternity

• 2003 - 2005

Elevated Gap brand to aggressively drive incremental revenue growth by increasing market share and expanding customer base for sub-brands. Planned and executed seasonal in-store retail marketing and bi-monthly window presentations for 700+ stores.• Marketing Strategy & Execution: drove 6% point gross margin improvement and +3% retail comp in first year of launch of “premium” gifting strategy; surpassed target goals with an average ROI of 53% for in-store gift with purchase promotions.• Cross-Functional Relationships: partnered across functions, departments and stakeholders including Store Design and Operations on successful launch of 20 new-format store openings and managed relationships with Merchandising, Production, Direct, CRM, Finance and Distribution. Show less

Account Executive

• 2003 - 2003

Account Executive

• 2000 - 2003

Account Executive

• 1999 - 2000