Experience

Visit Yuma

• United States
• Advertising Services
• 1 - 100 Employee

• Executive Director

  • Jul 2021 - Present



Visit Seattle

• United States
• Hospitality
• 1 - 100 Employee

• Tourism Manager

  • Aug 2016 - Apr 2020

  Key roles:Managed Seattle’s top international market of China and managed exploratory efforts in SE Asia | Managed South Korea 2016-2019 | Familiarization tour planner | Community booster | Travel Trade product builder | Social media international market manager | PR person | Marketing strategy presenter | Destination promoter | Travel industry expert | Washington state ambassadorMajor achievements:Strategic direction, management and oversight in China including management of 3 contracted firms.Manage East West Marketing as in-market representatives for PR, Mailman X for digital strategy and social media and Chatly for WeChat CityExperience Mini Program.South Korea: manage AVIAREPS as in-market representatives for Travel Trade, PR, Social Media and consumer marketing (2016-2019)In 2019 shifted Visit Seattle’s strategic direction in the Chinese market to focus on the digital space with concentration on WeChat and social media, focusing on content and connecting directly with future travelers.Grew our Weibo following to over 322,000 in March 2020 from 181,000 in 2018Saw consistent engagement on our WeChat from over 27,000 followersIn 2019 launched Visit Seattle’s only mascot for the Chinese market, Lucy.In 2018 launched a WeChat CityExperience Mini Program (9th in the world) with The Momentum Group and oversaw a multifaceted marketing effort including airport advertising and social media influencer hosting to support the launch of the program.Tour and Travel management; including itinerary creation support, familiarization tour planning and marketing programs.Media, press and KOLs (Key Opinion Leaders – or social media influencers); strategic placement and pitching of targeted specialized media to receive quality and impactful media coverage.



Tourism Walla Walla

• Group Tour Sales Manager

  • Oct 2015 - Aug 2016

  Key roles:Group Meeting and Event Sales | Event-community coordinator | Wine lover | Community expert | Destination professional| Reception planner | Familiarization tour plannerMajor achievements:Successfully executed the analysis and survey of event and meeting venues in Walla Walla and surrounding county.Successfully created an updated and planner friendly Meeting Planner Guide.Planned and executed opening reception for the Travel and Words Conference including a multitude of community partners, helping expose them to the power of Travel Writers.Planned, hosted and executed media Familiarization tours, including three simultaneous tours for the Travel and Words Conference.Maintained organization’s operations as only staff member for three months.



Travel Tacoma - Mt. Rainier Tourism and Sports

• United States
• Hospitality
• 1 - 100 Employee

• Director of Visitor Experience

  • Jul 2010 - Sep 2014

  Visitor Information Center | Conference Services | Volunteer, Staff management | Organizational leadership | Idea generator, dreamer, creative solution providerMajor achievements:•Successfully executed the moving of our Visitor Information Center to the Convention Center and the creation of a welcoming and open space to encourage visitors to spend time and learn more about our area while saving approximately $20,000 in rent and advertisement trades.•Envisioned and created a welcome video for groups to play before conferences as promotion, as a welcome or as celebration. You can see a version of the video here.•Took a Conference Services from 20 groups a year being serviced to servicing approximately 300 groups in four years.•Helped create the Safe Lodgings initiative with the Businesses Ending Slavery and Trafficking, creating both an instructional program for hoteliers and police and a website where hoteliers and police can effectively communicate crimes.•Developed Frontline training initiative with first hand experiences and training booklet.•Developed and instituted survey for Meeting Planner Feedback and Visitor Experience.•Implementation and execution of housing bureau, Meetingmax, working with varying groups each year and booking over $1,200,000 of hotel rooms.•Creation and implementation of Frontline Awareness program.•Awarded 2013 DMAI 30 Under 30•Ambassador for 2014 DMAI 30 Under 30Additional successes:•Acted as social sales manager for one year, reactively selling to weddings and social events•Created one sheets through InDesign for varying purposes from day itineraries to group excursions•Creation of Microsites for groups from creating pages to Photoshopping images•Video creation for a variety of projects, from MPI Cascadia’s conference, PCMA and luring groups to town•Social media support



Greater Oak Harbor Chamber of Commerce

• Tourism & Events Coordianator

  • Aug 2009 - Jul 2010

  Helped execute the annual 4th of July parade, carnival and fair as well as the annual Holland Happening community event. Also helped effectively promote the Greater Oak Harbor area through social media. Helped execute the annual 4th of July parade, carnival and fair as well as the annual Holland Happening community event. Also helped effectively promote the Greater Oak Harbor area through social media.



Ride the Ducks of Seattle

• Captain

  • 2006 - 2006

  Tour guide and Captain for the best tour company in Seattle, WA. Tours of both the land and the sea! Tour guide and Captain for the best tour company in Seattle, WA. Tours of both the land and the sea!