Experience

Il Prisma

• Italy
• Architecture and Planning
• 100 - 200 Employee

• Senior Strategist and Marketing Specialist

  • Sep 2022 - Present



The Chain Collective

• Business Consulting and Services
• 1 - 100 Employee

• Co-Founder, Head of Brand Strategy, Web3 Advisor and Investor

  • Feb 2022 - Present

  Co-Founder and Head of Brand Strategy of The Chain Collective, an integrated advisory platform and incubator partnering with ambitious Web3 founders to shape the development of the new open Internet. We offer access to a deep, decentralized bench of experts while providing clients with a single point of accountability to bring blockchain based solutions to market. Co-Founder and Head of Brand Strategy of The Chain Collective, an integrated advisory platform and incubator partnering with ambitious Web3 founders to shape the development of the new open Internet. We offer access to a deep, decentralized bench of experts while providing clients with a single point of accountability to bring blockchain based solutions to market.



THIS IS IDEAL

• Italy
• Advertising Services
• 1 - 100 Employee

• Head Of Strategy

  • Jul 2021 - Feb 2022

• Brand Strategist

  • Sep 2020 - Jul 2021



Domus Academy

• Italy
• Higher Education
• 1 - 100 Employee

• Lecturer

  • Nov 2021 - Jan 2022

  "Data-driven inspiration: how to guide the creative process""The creative process in the digital age" "Data-driven inspiration: how to guide the creative process""The creative process in the digital age"



Istituto Europeo di Design

• Italy
• Higher Education
• 700 & Above Employee

• Supervisor and Mentor

  • Mar 2021 - Jan 2022



Freelance

• Brand Strategist

  • Oct 2014 - Oct 2021

  My mission is to bring brands to life, by creating realistic, effective and feasible brand positionings along with consistent brand experiences.In my work, I prefer to think "omnichannel". Indeed, online and offline shouldn't be considered as two separate environments each requiring an "ad hoc" strategy. To me, digital is (just) a (significant) component of a bigger picture, where all parts (online and offline) have to be taken into account as a whole.My areas of expertise:Brand positioning;Brand experience strategy;Social media strategy and editorial plans;Mystery shopping, selling and e-selling ceremony strategy;Competitive audit;Workshop design and analysis;Qualitative research analysis;Lifestyle/Trends forecasting;Project management;Naming strategy.



清华大学经济管理学院 Tsinghua University School of Economics and Management

• China
• Higher Education
• 1 - 100 Employee

• MBA at Tsinghua University (Beijing) -MIT Sloan (Boston)

  • Aug 2019 - Jun 2021



Mandarin House

• China
• Professional Training and Coaching
• 1 - 100 Employee

• Student

  • May 2018 - Feb 2019

  Learning Chinese (spoken and written), in order to boost my career and bring it to the next level. Learning Chinese (spoken and written), in order to boost my career and bring it to the next level.



Spinach

• Qualitative analyst

  • Jan 2015 - Feb 2015

  Spinach is an independent Qualitative Research Agency based in London, with a unique approach. In here, different disciplines and techniques - such as semiotic, linguistic analysis, psychology, ethnography, creative practice - get integrated to help investigate, explore and communicate more resonant and insightful work for clients.My main activities include:Qualitative research analysisFocus groups analysisInsights identificationConsumer mapping Spinach is an independent Qualitative Research Agency based in London, with a unique approach. In here, different disciplines and techniques - such as semiotic, linguistic analysis, psychology, ethnography, creative practice - get integrated to help investigate, explore and communicate more resonant and insightful work for clients.My main activities include:Qualitative research analysisFocus groups analysisInsights identificationConsumer mapping



Interbrand

• United States
• Advertising Services
• 700 & Above Employee

• Brand Experience Consultant

  • Jan 2014 - Sep 2014

  My main task is to bring brands to life, by translating their essence across all of their touch points, for a consistent, unique and unforgettable brand experience.My daily activities include:Brand Positioning;Competitive Audit;Naming strategy;Brand Engagement;Brand Implementation;Brand architecture strategy;In-depth interviews analysis;Trends/Lifestyle analysis;Project Management

• Junior Consultant

  • Oct 2012 - Jan 2014

  As Junior Consultant, my daily activities include:Brand positioning;Trends/Lifestyle analysis;Competitive audit;In-depth interviews analysis;Naming.



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Assistant Product Manager

  • Dec 2011 - Jun 2012

  My daily activities include:Sell‐in/sell‐out analysis; Collaborations with the International headquarter in order to participate in the product development activities; Main use of every strategic marketing levers. My daily activities include:Sell‐in/sell‐out analysis; Collaborations with the International headquarter in order to participate in the product development activities; Main use of every strategic marketing levers.



CoSTUME NATIONAL

• Luxury Goods & Jewelry
• 1 - 100 Employee

• Assistant Buyer and Retail Manager - Intern

  • May 2011 - Jul 2011

  As Junior Buyer and Retail Manager I'm in charge of:Weekly sales analysis and weekly sales report for each Costume National store (specifically Milan, Rome and Paris); Support during the buying activity; Reassessment of performance indicators of each boutique; Store managers support activity about stores’ daily necessities; Retail marketing plan development. As Junior Buyer and Retail Manager I'm in charge of:Weekly sales analysis and weekly sales report for each Costume National store (specifically Milan, Rome and Paris); Support during the buying activity; Reassessment of performance indicators of each boutique; Store managers support activity about stores’ daily necessities; Retail marketing plan development.



ICCJ - The Italian Chamber of Commerce in Japan

• Intern

  • Jan 2010 - Mar 2010

  As Intern at the ICCJ my daily activities include:Market research for Italian companies already based in Japan or willing to enter the Japanese marketplace; Events planning (The Chamber Aperitif, seminars, food tastings, fairs, coffee speech, chambering), for the purpose of creating and improving the relations between Italian and Japanese companies; Updating of the website; Participation and support for the organization of the FoodEx 2010. As Intern at the ICCJ my daily activities include:Market research for Italian companies already based in Japan or willing to enter the Japanese marketplace; Events planning (The Chamber Aperitif, seminars, food tastings, fairs, coffee speech, chambering), for the purpose of creating and improving the relations between Italian and Japanese companies; Updating of the website; Participation and support for the organization of the FoodEx 2010.