Anas Chbouk
CRM & Email Marketing Manager at VirtualExpo Group- Claim this Profile
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fraçais Native or bilingual proficiency
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Anglais Professional working proficiency
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Arabe Native or bilingual proficiency
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Bio
Credentials
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Certification Google Analytics Individual Qualification
Google analyticsSep, 2021- Nov, 2024
Experience
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VirtualExpo Group
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France
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Technology, Information and Internet
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100 - 200 Employee
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CRM & Email Marketing Manager
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Apr 2022 - Present
- Develop and implement a CRM strategy that drives customer engagement and loyalty - Manage and analyze customer data to gain insights and inform marketing initiatives - Design, build, and launch email campaigns that effectively engage and convert customers - Continuously measure and analyze the performance of email campaigns and make data-driven optimizations - Collaborate with cross-functional teams, including sales, design, and content, to execute marketing initiatives - Develop and implement a CRM strategy that drives customer engagement and loyalty - Manage and analyze customer data to gain insights and inform marketing initiatives - Design, build, and launch email campaigns that effectively engage and convert customers - Continuously measure and analyze the performance of email campaigns and make data-driven optimizations - Collaborate with cross-functional teams, including sales, design, and content, to execute marketing initiatives
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Digital Virgo
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France
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Financial Services
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500 - 600 Employee
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Head of Customer Experience et E-reputation - MEA
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Jun 2016 - Feb 2022
As the Africa and Middle East zone referent, my main missions were splitted into four main aspects: Social Listening: - Defining and framing the e-reputation strategy and proactive/preventive approach to managing potential crisis or buzz. - Setting up and testing of semantic fields to be monitored on social listening platforms. - Tracking and analyzing collected insights to determine the e-reputation health of the Digital Virgo brands and its partners. - Defining and monitoring optimization plans and corrective actions based on listening feedback to marketing and technical teams. Customer Care: - Developing an omni-channel strategy for an optimal customer experience. - Defining the technical and functional needs of customer care touchpoints and management interfaces. - Implementing the customer care KPI collection and tracking plan. - Establishing processes and guides for understanding customer journeys and handling user requests. - Preparing customer experience deliverables in line with business insights. - Managing training programs for internal and partner teams. - Leading cross-functional projects to optimize the customer experience (Selfcare, chabots, IVR, analytic dashboards, etc.) Social Media: - Ensuring the presence and visibility of the Digital Virgo brands on social media. - Developing the editorial and content strategy. - Managing social ads. - Monitoring and analyzing organic and paid results and outcomes based on pre-defined goals. SEO: - Implementing the onsite and offsite optimization process and roadmap. - Developing content strategy that addresses e-reputation challenges. - Monitoring and tracking the outcomes and results of undertaken actions. Show less
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CCM Benchmark
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France
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Technology, Information and Internet
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1 - 100 Employee
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E-mailing Project Manager
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Mar 2015 - Sep 2015
Setting up email campaigns. o HTML integration of email campaigns. o Identification and definition of segmentation. o Split-testing on subject lines and advertising supports. o Campaign routing and tracking. o Tracking KPIs and partner recommendations. As part of my end-of-studies internship, after completing my Master 2 in "digital communication" at Inseec, where I presented my applied research thesis on the topic of "Is email marketing still an effective communication tool for consumers in the era of Big Data?" Show less
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Noble & Excquis
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Casablanca
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Assistant responsable Marketing
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May 2014 - Sep 2014
Stage à l'issue de ma première année en Master Digital Marketing à l'INSEEC - Mise en place de la stratégie de marque online/offine - Refonte site web - Élaboration de la stratégie de lancement d'une market place Stage à l'issue de ma première année en Master Digital Marketing à l'INSEEC - Mise en place de la stratégie de marque online/offine - Refonte site web - Élaboration de la stratégie de lancement d'une market place
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Maroc Skydôme
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Casablanca
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Assistant responsable commercial & marketing
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Nov 2012 - Jul 2013
- Gestion et suivi de projet - Développement du portefeuille client -Prospection et quête de partenaires - Gestion et suivi de projet - Développement du portefeuille client -Prospection et quête de partenaires
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Groupon
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United States
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Technology, Information and Internet
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700 & Above Employee
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Conseiller commercial
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Feb 2012 - Jul 2012
- Gestion et développement d'un portefeuille client -Conseil et suivi des demandes et requêtes des membres. - Gestion et développement d'un portefeuille client -Conseil et suivi des demandes et requêtes des membres.
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Ip Vision
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Casablanca
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Assistant responsable Marketing
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May 2011 - Jul 2011
Stage de fin d'études à l'issue du BTS à l'école française des affaires qui avait pour thématique l'étude de la notoriété de l'entreprise. Stage de fin d'études à l'issue du BTS à l'école française des affaires qui avait pour thématique l'étude de la notoriété de l'entreprise.
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Education
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2013 - 2015
INSEEC
Master's degree, Digital Marketing, Community Management -
2011 - 2012
ESC Toulouse
Bachelor of Management, E-Commerce/Electronic Commerce -
2009 - 2011
Ecole Française des Affaires
Chargé de la gestion et de l'activité commerciale, Marketing/Marketing Management, General
Community
