Katy Moore
Account Director at Royle Media- Claim this Profile
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Bio
Madeline O'Brien, SHRM-CP
I was Katy's assistant while she was a marketing director at Entercom. She is a clear, detailed communicator and she remains one of the most organized and efficient people I've ever worked with. Most importantly, she is a willing teacher. She often took the time to share her extensive marketing and concert industry knowledge with me, and as a result I always felt like I was growing and improving as an employee. That is an invaluable quality in a boss and I feel lucky to have worked for her.
Teresa Dawald
Katy was an incredible asset to our team at Entercom. Whether she was working with famous bands, advertising clients, eager customers, or company leadership, she brought creativity, enthusiasm, and professionalism to all her interactions. Her can-do attitude and savvy marketing acumen led to dozens of profitable events and marketing campaigns for our company and advertisers. Besides her productivity, she's kind and fun to be around, and provided a terrific example for the event staff who reported to her.
Madeline O'Brien, SHRM-CP
I was Katy's assistant while she was a marketing director at Entercom. She is a clear, detailed communicator and she remains one of the most organized and efficient people I've ever worked with. Most importantly, she is a willing teacher. She often took the time to share her extensive marketing and concert industry knowledge with me, and as a result I always felt like I was growing and improving as an employee. That is an invaluable quality in a boss and I feel lucky to have worked for her.
Teresa Dawald
Katy was an incredible asset to our team at Entercom. Whether she was working with famous bands, advertising clients, eager customers, or company leadership, she brought creativity, enthusiasm, and professionalism to all her interactions. Her can-do attitude and savvy marketing acumen led to dozens of profitable events and marketing campaigns for our company and advertisers. Besides her productivity, she's kind and fun to be around, and provided a terrific example for the event staff who reported to her.
Madeline O'Brien, SHRM-CP
I was Katy's assistant while she was a marketing director at Entercom. She is a clear, detailed communicator and she remains one of the most organized and efficient people I've ever worked with. Most importantly, she is a willing teacher. She often took the time to share her extensive marketing and concert industry knowledge with me, and as a result I always felt like I was growing and improving as an employee. That is an invaluable quality in a boss and I feel lucky to have worked for her.
Teresa Dawald
Katy was an incredible asset to our team at Entercom. Whether she was working with famous bands, advertising clients, eager customers, or company leadership, she brought creativity, enthusiasm, and professionalism to all her interactions. Her can-do attitude and savvy marketing acumen led to dozens of profitable events and marketing campaigns for our company and advertisers. Besides her productivity, she's kind and fun to be around, and provided a terrific example for the event staff who reported to her.
Madeline O'Brien, SHRM-CP
I was Katy's assistant while she was a marketing director at Entercom. She is a clear, detailed communicator and she remains one of the most organized and efficient people I've ever worked with. Most importantly, she is a willing teacher. She often took the time to share her extensive marketing and concert industry knowledge with me, and as a result I always felt like I was growing and improving as an employee. That is an invaluable quality in a boss and I feel lucky to have worked for her.
Teresa Dawald
Katy was an incredible asset to our team at Entercom. Whether she was working with famous bands, advertising clients, eager customers, or company leadership, she brought creativity, enthusiasm, and professionalism to all her interactions. Her can-do attitude and savvy marketing acumen led to dozens of profitable events and marketing campaigns for our company and advertisers. Besides her productivity, she's kind and fun to be around, and provided a terrific example for the event staff who reported to her.
Credentials
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An Insider's Guide to Today's Music Biz: 1 The Big Picture
LinkedInJul, 2018- Nov, 2024 -
Creative Thinking
LinkedInJun, 2018- Nov, 2024 -
Facebook Marketing: Advanced Advertising
LinkedInJun, 2018- Nov, 2024 -
Google Analytics Essential Training
LinkedInJun, 2018- Nov, 2024 -
Public Relations Foundations: Media Training
LinkedInJun, 2018- Nov, 2024 -
Content Marketing: Social Media
LinkedInJul, 2017- Nov, 2024 -
Instagram for Business
LinkedInJul, 2017- Nov, 2024
Experience
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Royle Media
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United States
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Advertising Services
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1 - 100 Employee
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Account Director
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Apr 2019 - Present
Clients include Oregon's largest event, the Oregon State Fair, which sees more than 300,000 fans each year and hosts entertainers like Chicago, Nelly, Brett Young, TLC, The Beach Boys, and Steve Miller Band. Also proud to market Oregon's largest indoor event, the Portland International Auto Show, and wonderful nonprofit clients like Boys & Girls Clubs of Portland Metropolitan Area. Specializing in marketing and messaging, including branding, creative development, targeted digital advertising, organic and paid social media, content creation, website development, email marketing, and community management.
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OMPA
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United States
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Media Production
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1 - 100 Employee
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Interim Communication Manager
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Mar 2018 - Jun 2018
OMPA supports Oregon's film, TV and commercial production industry. • Refined brand voice, updating all communications collateral to energize 700+ members • Improved open rates for bi-weekly member e-mail newsletters • Produced monthly networking events for 100+ to cultivate community OMPA supports Oregon's film, TV and commercial production industry. • Refined brand voice, updating all communications collateral to energize 700+ members • Improved open rates for bi-weekly member e-mail newsletters • Produced monthly networking events for 100+ to cultivate community
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Audacy, Inc.
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Marketing Director, 94/7fm
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Jun 2012 - Jan 2018
Influencer Marketing Partners: Cage the Elephant, MUSE, Phantogram, Vance Joy, GROUPLOVE, Imagine Dragons...Brand Strategy and Communication• Developed creative marketing and audience engagement strategy for two broadcast media brands with $5,000,000+ revenue yearly. • Produced 100+ revenue-generating events, selling 125,000+ tickets by communicating effectively to fans, performers, venues, press and partners.• Activated audience by partnering with globally popular bands and brands to offer once-in-a-lifetime prizes, increasing ratings and digital traffic.Social Media and Digital Marketing• Improved digital accountability to clients by creating trackable vanity links to enhance online branding efforts, delivering 450,000+ clicks.• Increased social media followings by 300% over five years through A/B testing, audience engagement tactics, and content curation.• Community management of more than 112,000 fans (25,000 e-mail, 11,000 mobile, 60,000 Facebook, 11,000 Twitter, 5,000 Instagram).• Composed annual online feedback survey, analyzing results from 2,000+ participants to identify problems and create actionable improvements.• Pioneered concert streaming, increasing digital traffic and adding new sponsorship revenue.Media Planning• Increased ratings and traffic with six-month-long paid media campaign across broadcast, outdoor and digital, managing creative, production and operation.Management and Creative Direction• Art directed, providing aesthetic guidance to graphic designer and freelance videographers for print and digital art consumed by thousands of fans.• Managed staff of interns and assistants with clear, thorough training and best practices.
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Promotions Coordinator
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Jun 2008 - Jun 2012
• Welcomed clients and listeners to more than 50 events, addressing audiences as large as 1,500 with friendly, clear communication.• Launched Facebook takeover with pop singer Andy Grammer to increase audience engagement and excitement for his upcoming visit to Portland.• Took initiative to learn video editing to increase quantity and quality of original content on station-owned websites and social media channels.• Improved operational efficiency of supply area organization to increase productivity and clarity among staff of event coordinators. • Proved creativity, proactivity and accountability, earning internal promotion to position of increased responsibility.• Offered excellent service on behalf of all Entercom Portland radio stations and partners. • Collected digital, audio and print assets to prove performance and retain revenue.
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J.Crew
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Retail Client Specialist
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Jun 2005 - Oct 2009
• Built relationships with clientele to ensure repeat visits. • Advised customers on fashion and style with compassion and care. • Ensured appropriate point-of-sale collateral was displayed. • Offer friendly wardrobe advice by caring deeply about all store visitors. • Consistently exceed Average Dollar Sales and Units Per Transaction goals. • Built relationships with clientele to ensure repeat visits. • Advised customers on fashion and style with compassion and care. • Ensured appropriate point-of-sale collateral was displayed. • Offer friendly wardrobe advice by caring deeply about all store visitors. • Consistently exceed Average Dollar Sales and Units Per Transaction goals.
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Oregon Bride Magazine
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Portland, Oregon Area
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Writer
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Sep 2007 - Aug 2008
• Engaged readers with helpful articles ranging from 200-2,000 words. • Interviewed industry experts in fashion, floral, photography and trends. • Assisted at wedding fashion photo shoots with product, styling, and credit. • Engaged readers with helpful articles ranging from 200-2,000 words. • Interviewed industry experts in fashion, floral, photography and trends. • Assisted at wedding fashion photo shoots with product, styling, and credit.
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Portland Trail Blazers @ the Rose Quarter
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United States
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Entertainment Providers
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300 - 400 Employee
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Creative Writing Intern
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Jan 2006 - Apr 2006
• Informed fans with well-written digital recaps immediately after games. • Self-managed workload under tight deadlines to meet fan expectations. • Networked with television broadcasters to arrange job-shadow opportunity. • Informed fans with well-written digital recaps immediately after games. • Self-managed workload under tight deadlines to meet fan expectations. • Networked with television broadcasters to arrange job-shadow opportunity.
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Education
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2002 - 2006
Linfield University
B.A., Mass Communications, Creative Writing
Community
