Andrea Rowan
Chief Marketing Officer (CMO) at PatientNow- Claim this Profile
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Bio
Laurie Nelson
I had the opportunity to collaborate with Andrea on a software vendor selection in my position as Lead Product Manager, Data. There were market researchers on her Excelerate team that could benefit from a tool that I was looking at using in other parts of our mutual parent company (McClatchy). Andrea's ability to quickly assess a situation and see the ROI was particularly noteworthy. She had a vision for what she wanted her research team to be doing and how they should go about accomplishing it, and it was well ahead of where they were at that time. She could see the revenue opportunities and was willing to spend money to make money. On top of that, Andrea was incredibly busy, but always made time to talk to me about what needed to be done to finish the transaction. Andrea has been a great mentor and will always be an incredible Leader and Contributor to any team she is a part of.
Ilea Petsel
Working for Andrea made me feel valued. She is a brand champion. Her business savvy is complemented by her creative acumen, worldliness, and mastery of leadership. Andrea knows how to bring the best out of each person and is an outstanding mentor. She is reliable and goal-oriented, which inspired our team to always do our best.
Laurie Nelson
I had the opportunity to collaborate with Andrea on a software vendor selection in my position as Lead Product Manager, Data. There were market researchers on her Excelerate team that could benefit from a tool that I was looking at using in other parts of our mutual parent company (McClatchy). Andrea's ability to quickly assess a situation and see the ROI was particularly noteworthy. She had a vision for what she wanted her research team to be doing and how they should go about accomplishing it, and it was well ahead of where they were at that time. She could see the revenue opportunities and was willing to spend money to make money. On top of that, Andrea was incredibly busy, but always made time to talk to me about what needed to be done to finish the transaction. Andrea has been a great mentor and will always be an incredible Leader and Contributor to any team she is a part of.
Ilea Petsel
Working for Andrea made me feel valued. She is a brand champion. Her business savvy is complemented by her creative acumen, worldliness, and mastery of leadership. Andrea knows how to bring the best out of each person and is an outstanding mentor. She is reliable and goal-oriented, which inspired our team to always do our best.
Laurie Nelson
I had the opportunity to collaborate with Andrea on a software vendor selection in my position as Lead Product Manager, Data. There were market researchers on her Excelerate team that could benefit from a tool that I was looking at using in other parts of our mutual parent company (McClatchy). Andrea's ability to quickly assess a situation and see the ROI was particularly noteworthy. She had a vision for what she wanted her research team to be doing and how they should go about accomplishing it, and it was well ahead of where they were at that time. She could see the revenue opportunities and was willing to spend money to make money. On top of that, Andrea was incredibly busy, but always made time to talk to me about what needed to be done to finish the transaction. Andrea has been a great mentor and will always be an incredible Leader and Contributor to any team she is a part of.
Ilea Petsel
Working for Andrea made me feel valued. She is a brand champion. Her business savvy is complemented by her creative acumen, worldliness, and mastery of leadership. Andrea knows how to bring the best out of each person and is an outstanding mentor. She is reliable and goal-oriented, which inspired our team to always do our best.
Laurie Nelson
I had the opportunity to collaborate with Andrea on a software vendor selection in my position as Lead Product Manager, Data. There were market researchers on her Excelerate team that could benefit from a tool that I was looking at using in other parts of our mutual parent company (McClatchy). Andrea's ability to quickly assess a situation and see the ROI was particularly noteworthy. She had a vision for what she wanted her research team to be doing and how they should go about accomplishing it, and it was well ahead of where they were at that time. She could see the revenue opportunities and was willing to spend money to make money. On top of that, Andrea was incredibly busy, but always made time to talk to me about what needed to be done to finish the transaction. Andrea has been a great mentor and will always be an incredible Leader and Contributor to any team she is a part of.
Ilea Petsel
Working for Andrea made me feel valued. She is a brand champion. Her business savvy is complemented by her creative acumen, worldliness, and mastery of leadership. Andrea knows how to bring the best out of each person and is an outstanding mentor. She is reliable and goal-oriented, which inspired our team to always do our best.
Credentials
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Grow With Google
Squared OnlineJan, 2017- Nov, 2024 -
Google Partner Certified in AdWord Fundamentals and Search Advertising
GoogleOct, 2014- Nov, 2024
Experience
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PatientNow
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United States
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Software Development
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100 - 200 Employee
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Chief Marketing Officer (CMO)
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2020 - Present
The industry's only complete solution to managing all aspects of elective medical practices, built specifically for today's modern medical landscape. HIGH-IMPACT MARKETING | PATIENT ENGAGEMENT | PRACTICE MANAGEMENT | ELECTRONIC MEDICAL RECORDS The industry's only complete solution to managing all aspects of elective medical practices, built specifically for today's modern medical landscape. HIGH-IMPACT MARKETING | PATIENT ENGAGEMENT | PRACTICE MANAGEMENT | ELECTRONIC MEDICAL RECORDS
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McClatchy Advertising
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United States
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Advertising Services
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1 - 100 Employee
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General Manager, Head of the Agency and Support
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2016 - 2020
Profitable Digital Product Evolution and Innovative Digital Growth Strategies Nationwide digital agency dedicated to partnering with regional and local companies, businesses and organizations to successfully navigate the ever-changing digital marketing landscape. • Strategy, P+L and deliverable responsibilities for Client Success, Product and Go to Market, Media planning, Media Buying, Research, Creative, Brand Marketing, Project Management, Reporting/Analytics, System Integration, and pricing/packaging departments. • Expanded sales territory opportunities by establishing new revenue streams • Onshore, offshore and nearshore Digital Product Creation for B2B, B2C and DTC segment focuses (telehealth, finance, e-commerce). Show less
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Smart Reach Digital - Powered by Entercom
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United States
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Advertising Services
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1 - 100 Employee
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Digital Agency Director
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2015 - 2016
Inspiring and Driving Change through Clear Vision and Direction*Operations & Creative Development- Oversee the centralization and management of Digital Operations, Fulfillment, Lead Generation and Creative Development teams.*Financial Oversight- Responsible for customer invoicing, accounts receivable, profit margin, and collections*Technology, System and Process Development- Manage data warehouse development team responsible for data models, ETL design and support, table maintenance, development of stored procedures, scripting ad hoc queries, data mining, and enterprise data science*Product Marketing- provide digital marketing solutions for SMB clients including website strategies, search engine marketing, search engine optimization and display ad networks *Strategy- Engineered agency approach to product, staffing, market expansion, and growth trajectories Show less
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Director, Digital Product and Operations
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2014 - 2015
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Director, Digital Partner Products
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2013 - 2014
Established critical industry relationships with Google, Microsoft and key fulfillment vendors
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DexYP
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United States
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Software Development
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700 & Above Employee
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Sr. Manager Go To Market, Field Marketing
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Oct 2009 - Oct 2013
Excellence in Execution to Exceed Expectations Boosted sales results through digital product development. Led value proposition definition, packaging and execution phases. Deployed new sales training strategy for 3,000 marketing consultants.
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District Sales Manager-Premise
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Jan 2008 - Oct 2009
Managed 12 outside sales marketing consultants. Fostered atmosphere of productivity and mutual trust within union sales force environment. Generated $1.5M of ARR in new digital and print revenue through 12 senior premise sales executives.
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Field Sales Training Manager
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Jan 2007 - Jan 2008
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Advertising Consultant
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Mar 2006 - Jan 2007
Recognized as “Top Marketing Consultant” in 2006 for exceeding assigned sales objectives and monthly revenue quotas. Sold a select set of advertising products and services to medium business accounts.
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National CineMedia (NCM)
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United States
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Advertising Services
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300 - 400 Employee
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Marketing and Event Planning
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2004 - 2006
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Education
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2019 - 2022
Vanderbilt University
Doctor of Philosophy - PhD, Leadership and Learning in Organizations -
2006 - 2009
University of Denver
MPS, Organizational Leadership -
2000 - 2004
University of Northern Colorado
Bachelor of Arts (BA), Marketing, Journalism and Mass Communication
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