Wouter Naber

Co-Founder at PaperDigits
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Contact Information
us****@****om
(386) 825-5501
Location
Alkmaar, North Holland, Netherlands, NL
Skills

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Credentials

  • Google Analytics Individual Qualification
    Google
    Sep, 2015
    - Nov, 2024
  • Google AdWords Qualified Individual examen
    Google
    Jul, 2014
    - Nov, 2024
  • Business English C1.2
    Taleninstituut Nederland

Experience

  • PaperDigits
    • Netherlands
    • Advertising Services
    • 1 - 100 Employee
    • Co-Founder
      • Apr 2019 - Present

      PaperDigits is een marketing club voor ambitieuze bedrijven. Door te doen waar wij goed in zijn voegen we waarde toe. En ja, die waarde tonen we aan. Is dat niet de belofte van online marketing die eigenlijk nooit is uitgekomen? Wij zijn ontstaan vanuit een sterk geloof dat het beter kan. Dit hebben we gezien en ervaren. Eigenwijs dat we zijn, zijn we dus onze eigen club gestart. Een club met echte specialistische kennis en ongeremde ambitie om beter te presteren. Op die manier worden we iedere dag een stukje wijzer, en onze klanten dus ook. Bedrijven nog harder laten groeien met online marketing, dat is waar we gelukkig van worden. Dat geluk zit ‘m met name in de uitdaging om het telkens een beetje beter te doen. Dit doen we door kritisch te zijn op wat de markt nu te bieden heeft en open te staan voor nieuwe oplossingen. Als het nodig is, maken we deze zelf. Wat we doen: Analytics: complexe data maken we begrijpelijk. Inzichten omzetten naar acties is de motivatie achter elke analyse die we doen. Traffic: kwalitatief bezoek met een aanpak die bij je past. We beginnen onderaan de funnel en werken onze weg omhoog richting incrementele groei. Automation: Scripts, alerts, API koppelingen. Wij doen zo min mogelijk hetzelfde. Zo houd je als marketeer tijd over om het verschil te maken. Eens sparren over jouw digitale kansen, of benieuwd naar ons verhaal? Stuur een berichtje of neem vrijblijvend contact op via 072 - 2340777. Show less

  • Fietsenwinkel.nl
    • Netherlands
    • Manufacturing
    • 1 - 100 Employee
    • Manager Performance Marketing
      • Aug 2018 - Apr 2019

      Developing and implementing strategies for growth and efficient customer acquisition, while buiding and coaching an in-house team of Performance Marketing Specialists. My responsibilites * Analyze qualitative and quantitative customer data/insights to plan, execute, measure and optimize multi-channel customer acquisition campaigns * Be the leading expert on digital platforms and tools. * Manage workflow for iterative testing. Maintain data-first approach through continual experimentation and optimization * Manage overall acquisition budget; including implementing process for spend pacing and providing regular reporting to finance and other stakeholders. * Collaborate closely with creative team to develop engaging assets for campaigns. * Set Objectives and Key Results (OKR's). Evaluate performance, provide feedback and training to the team. * Participate in talent recruitment and selection Show less

  • Gradient
    • Netherlands
    • Advertising Services
    • 1 - 100 Employee
    • Growth Marketeer
      • Jan 2018 - Aug 2018

      In this role, I'm the value owner of all services. I lead the roadmap for customers and synergize the efforts of the digital marketing-, data science-, UX- and development teams. I combine strategic thinking with hands-on execution. And as a team, we apply advanced analytics to enable deep personalization and generate insights and predictions from big data and UX research.My responsibilities/tasks:* Design strategies that turn challenges and pains into excellent results. * Bridge the gap between digital marketing, data (science), UX research & design, and technology.* Identify and automate repetitive tasks.* Act as cooperating frontman for our specialist teams.* Be the ultimate sparring partner for our customers. Show less

    • Sr. Digital Advertising Consultant
      • Apr 2016 - Jan 2018

      As a Sr. Digital Advertising consultant I worked for a variety of (international) clients (Mandemakers Keukens, Leaseplan, Toolstation, HEMA verzekeringen, WE Fashion, GoBear, Inshared, Evenementenhal)My responsibilities/tasks:* Train, develop and manage a ​team​ of 5 Paid Advertising specialists ​and​ ​report​ ​progress​ ​to ​stakeholders.* Develop advertising strategies to meet business objectives and identify tactics necessary for the proper management of campaigns.* Synergize the efforts of the Advertising, Data and Analytics teams.* Create, monitor and optimize Search, Social, Display and Shopping campaigns within various platforms like Google Adwords, DoubleClick, Adform, Bing, Facebook, Instagram, LinkedIN and Twitter.* Collaborate with BI team to create paid search dashboards/reports.* Use data to identify trends and define actionable insights.* Build strong working relationships with customers by providing outstanding services and results. Show less

  • iO
    • Belgium
    • Technology, Information and Internet
    • 700 & Above Employee
    • SEA Specialist
      • Aug 2015 - Mar 2016

      Working closely with internal and external stakeholders in order to develop and execute advertising strategies and campaigns, with a purpose of exceeding lead generation and ROI goals. * Search Engine Advertising (Search, Display, Shopping) / AdWords & Bing * Reporting: Google Analytics and Google Spreadsheets * Conversion Rate Optimisation based on reports and analyses Working closely with internal and external stakeholders in order to develop and execute advertising strategies and campaigns, with a purpose of exceeding lead generation and ROI goals. * Search Engine Advertising (Search, Display, Shopping) / AdWords & Bing * Reporting: Google Analytics and Google Spreadsheets * Conversion Rate Optimisation based on reports and analyses

  • Semster off- & online marketing + WordPress sites & shops
    • Netherlands
    • Advertising Services
    • 1 - 100 Employee
    • Online Marketeer
      • Feb 2014 - Jul 2015

      Executed online marketing activities for a broad variety of clients (All4Running, Ecomarkt, ESNW) * Search Engine Advertising (Search, Display, Shopping) / AdWords & Bing * Search Engine Optimisation * Analysing and reporting (Google Analytics) * Conversie optimalisatie o.b.v. inzichten uit rapportages en Google Analytics * Social Advertising / Facebook * Web development / HTML en CSS * Design / Photoshop Executed online marketing activities for a broad variety of clients (All4Running, Ecomarkt, ESNW) * Search Engine Advertising (Search, Display, Shopping) / AdWords & Bing * Search Engine Optimisation * Analysing and reporting (Google Analytics) * Conversie optimalisatie o.b.v. inzichten uit rapportages en Google Analytics * Social Advertising / Facebook * Web development / HTML en CSS * Design / Photoshop

Education

  • Hogeschool INHOLLAND Alkmaar
    Bachelor of Commerce (BCom), Marketing / Commerciële economie (CE) - Specialisatie marketing management
    2010 - 2014
  • Hogeschool INHOLLAND Haarlem
    Minor Ondernemen
    2013 - 2013

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