Experience

Pembroke Tutors

• United Kingdom
• Education Management
• 1 - 100 Employee

• Managing Director

  • Aug 2021 - Present



Maternity Leave

• On Leave

  • Aug 2020 - Aug 2021



British Study Centres

• United Kingdom
• Education Administration Programs
• 1 - 100 Employee

• Head Of Sales

  • Dec 2017 - Jul 2020

  Head of the centralised sales and call centre department at British Study Centres, as a member of the Senior Management Team. British Study Centres is an award-winning international education group and operates across multiple sites and divisions. Key responsibilities included: • Ownership of company-wide sales targets, yearly strategic sales and marketing plan, KPIs and department budget • Work alongside others in the Senior Management Team to ensure strategic vision and operational standards of the company are maintained • Rollout and implementation of Salesforce CRM across the company • Daily CRM management including building of performance dashboards, lead and pipeline management and development of conversion strategy in order to hit ambitious sales targets • Creation of new sales department • Recruitment and daily management of the Sales team. Including complete responsibility for team objectives, HR and on boarding procedures, performance management, structure and ways of working and bringing the best from the team • Set up of companywide training programme in conversion techniques and delivering first class customer service in order to close a sale across each site • Work alongside the Marketing Director to build a relevant, enticing and current worldwide digital strategy to promote all educational products, and build a clear user journey that matches our customers’ needs • To report and present regularly to the Board of Investors on performance • Ensure the company’s desired culture, attitudes and vision and values are adhered to across my department • Implementation of omni-channel strategy through Salesforce to include email, phone, SMS, WhatsApp, Livechat and Social Media • Work closely with SMT to develop metrics, performance indicators, analytics and dashboards to measure and drive performance



Explore Learning

• United Kingdom
• Primary and Secondary Education
• 700 & Above Employee

• Head of Sales

  • Feb 2015 - Dec 2017

  After years of experience in operations at Explore Learning, I was promoted to Head of Sales for the company. The organisation provides maths and English tuition to thousands of children across the UK. I was ultimately responsible for member acquisition in each of our 125 UK centres. I worked with the Senior Management Team to proactively to plan, advise and support business change to ensure key performance outputs are achieved. Key responsibilities included:• Ownership of company UK sales strategy, targets and budgets• Accountable to CEO and Senior Management Team on UK sales performance • Worked alongside Head of Marketing to support a companywide member acquisition model from a variety of sources• Monitored and analysed sales KPI's to praise and support sales performance across the UK• Management of a bespoke prospecting CRM system across 125 UK centres maximising newbusiness development opportunities• People Management - Training, Coaching and Development of Sales Department and centralised call centre team• Set up of companywide Mystery Shopper programme to enhance training and performance• Design and implementation of company wide sales training program for over 300 graduates• Promoted and engaged key sales and marketing talent in the business• Responsible for health and safety procedure for sales events• Leadership, development and sales support for 17 Regional Managers• Supported company growth from 25 to 125 UK learning centres• Negotiation of external advertising and marketing space Nationwide

• Regional Manager

  • Aug 2012 - Jan 2015

  After three years managing three separate learning centres, I was promoted to Regional Manager and led operations for eight regional tuition sites with a combined revenue of £300,000 per month. Key responsibilities included:• Evaluating staff performance, analysing skill gaps and assessing quality of service provision across each site • Ensured each of the 8 centres hit and exceeded monthly targets and KPIs• Launched brand new successful learning centres in new areas across the UK through strong brand awareness, team development and a thorough sales and marketing strategy• Responsible for regular risk assessments and policy and procedure updates across all centres• Involved in the recruitment of part time and full time staff across the company• Awarded top grade for management from Times Top 100 staff survey• Widely recognised for training, development and engagement of staff

• Centre Director

  • Feb 2010 - Jul 2012

  After being promoted to Centre Director as a young graduate, I launched two learning centres in new areas of the UK. I presented my plans to our CEO and Regional Manager. Subsequently, the centres were both extremely successful and hit records for the fastest growing memberships in the company to date. Key responsibilities in the role included:• Recruiting, training and appraising graduate level and part time tutoring staff• Planning and delivering of internal and company-wide training• Overall responsibility for customer service delivery and training• Producing quarterly performance plans• Negotiating advertising & marketing opportunities• Ultimate responsibility for planning and delivery of tutoring for the children• Analysing performance and problem solving• Ensuring we worked within budget and hit sales, revenue and retention targets• Promoting, booking and running our free schools workshop programme• Fulfilling OFSTED requirements and creating individualised learning plans for children in line with the National Curriculum.

• Assistant Director

  • Sep 2008 - Jan 2010

  After graduating from the University of Reading and spending some time traveling various parts of the world, I embarked on my career at Explore Learning as an Assistant Director. The role was to support the Centre Director in the running and management of our learning centre in Sydenham. I was responsible for:• Customer Service• Managing a membership service• Sales and marketing - aiding the growth of the centre and member acquisition • Budgeting and negotiation of advertising and marketing space• Recruitment of part time tutor team• Training and Development of tutor team• Teaching and curriculum design for children aged 4 – 15 years old