Experience

BRABAR

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing Associate

  • Jun 2017 - Present

  Middlesex County, New Jersey, United States • Pioneered social media engagement program geared at establishing consistent lines of communication with BRABAR’s online community to enhance customer experience, increase brand awareness and nurture authentic conversations, impacting overall online brand growth by 20% • Strategized SEO driven written content aimed at educating young women through 15+ informative blog posts, driving organic online traffic to BRABAR website and increasing domain authority • Launched a… Show more • Pioneered social media engagement program geared at establishing consistent lines of communication with BRABAR’s online community to enhance customer experience, increase brand awareness and nurture authentic conversations, impacting overall online brand growth by 20% • Strategized SEO driven written content aimed at educating young women through 15+ informative blog posts, driving organic online traffic to BRABAR website and increasing domain authority • Launched a multifaceted micro–influencer strategy plan targeted at introducing 50+ brand advocates monthly, resulting in 35% increase in followers, building brand awareness and establishing credibility Show less



Aisha McShaw

• United States
• Apparel & Fashion

• Administrative Assistant

  • Jul 2022 - Oct 2022

  New York, United States • Provided operational support by coordinating and maintaining executive calendars, processing incoming and outgoing written and verbal correspondence, and preparing internal sales reports • Synthesized expenses for promotional events and travel such as locating venues, communicating with vendors and suppliers, managing budget spending and expenses, and formulating travel itineraries



WHP Global

• United States
• Advertising Services
• 1 - 100 Employee

• Licensing Intern for WHP Global

  • May 2022 - Jul 2022

  • Analyzed 50+ licensing agreements regarding Guaranteed Minimum Royalties, and Minimum Sales Targets to establish centralized system for efficient meetings with international licensees • Managed communication with 20+ licensees and business partners regarding marketing initiatives, budget allocation, and payment obligations to foster successful business partnerships • Established an archive of payment timelines and cost variance spanning 10 years by calculating 50+ international… Show more • Analyzed 50+ licensing agreements regarding Guaranteed Minimum Royalties, and Minimum Sales Targets to establish centralized system for efficient meetings with international licensees • Managed communication with 20+ licensees and business partners regarding marketing initiatives, budget allocation, and payment obligations to foster successful business partnerships • Established an archive of payment timelines and cost variance spanning 10 years by calculating 50+ international Guaranteed Minimum Royalties and Minimum Sales for strategic Partnerships Show less



SERVICE FIRST JEWELRY

• Consulting Project Manager

  • Sep 2021 - Dec 2021

  • Developed social media strategy to competitively market Service First, such as establishing a cohesive holiday campaign and leveraging marketing tools for increased purchasing efficiency • Conducted market research aimed at introducing new and unique demographic including surveys 200+ college students resulting in improved pricing recommendations and 7+ partnerships



Nova (acquired)

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Consulting Project Manager

  • Jan 2021 - Apr 2021

  Ann Arbor • Managed team of six analysts by implementing strategic timeline of initiatives to organically grow Ladder’s community including analyzing 100+ interviews and in-depth SEO analysis • Established structured Referral Program by conducting market research on 25+ existing referral programs and implementing successful strategies such as a point system and giveaways to incentivize users to increase community exposure resulting in 115%-member increase