Experience

The Better India

• India
• Online Audio and Video Media
• 1 - 100 Employee

• Chief Strategy & Marketing Officer (CSMO)

  • May 2022 - Present



Government of Goa

• Government Administration
• 1 - 100 Employee

• Special Private Secretary to CM of Goa

  • Apr 2020 - May 2022

  Handpicked by CM of Goa during COVID-19 pandemic in April 2020. Working on Economic Revival, Public Policy, Schemes Formulation & implementation - CM's Coding & Robotics Education in Schools, CM's Fellowship, CM's Apprenticeship, Diamond Jubilee - Govt Investment For Technical Education etc., streamlining the functioning of departments, conceptualising, planning & implementing initiatives such as Swayampurna Goa (on the lines of Atmanirbhar Bharat), Goa@60 (celebrations of 60 years of Goa's liberation from Portuguese rule), Startup Promotion, Budget recommendations, improving business and investments in Goa, Public Private Partnership (PPP) implementation, communication and publicity etc. Show less



TEDxPanaji

• India
• Entertainment

• Co Organizer & Curator of TEDxPanaji

  • Jan 2017 - Mar 2020

  Licensed & curated the first independently organised TED event in Goa, India in 2017 with 100 attendees. Established the event successfully by being the Lead Organiser for 2017 & 2018 editions. Further expanded the event to nearly 900 attendees in 2019 & 2020 as the Co-organiser & Curator. Raised the highest ticket price from Rs. 250 in 2017 to Rs. 2500/- in 2020. Led a team of 100 plus volunteers (professionals and students). Raised Rs. 4 Mn plus in sponsorships, hosted more than 40 speakers and performers, curated talks and performances that have gone viral. TEDxPanaji has been recognised by TED global for TEDx Adventure Event - X-plore: Whats on my plate?' and stage design. Show less



Susang

• Panaji Goa

• Founder

  • Jun 2014 - Mar 2020

  Susang is a not for profit organisation dedicated to the conservation and development of arts, culture, language, music and other social initiatives and causes. One of the first projects of Susang was a poetry recital & musical program titled Saasaay, which showcases Konkani ( language of Goa) poetry and music by legendary Goan personalities like Bakibab Borkar, Pt. Jitendra Abhisheki, Manoharrai Sardessai, Shankar Ramani, Vaman Sardessai, Shridhar Kenkre, Uday Bhembre and others. Susang is a not for profit organisation dedicated to the conservation and development of arts, culture, language, music and other social initiatives and causes. One of the first projects of Susang was a poetry recital & musical program titled Saasaay, which showcases Konkani ( language of Goa) poetry and music by legendary Goan personalities like Bakibab Borkar, Pt. Jitendra Abhisheki, Manoharrai Sardessai, Shankar Ramani, Vaman Sardessai, Shridhar Kenkre, Uday Bhembre and others.



Exemplar Strategic Solutions

• India
• Advertising Services
• 1 - 100 Employee

• Co-founder & Partner

  • Aug 2008 - Mar 2020

  Exemplar Strategic Solutions based out of Goa is an integrated business solutions company, offering strategic consulting & implementation services to clients on business strategy, branding, marketing, retail strategy, digital & social media, design. We also conceptualize and design events and promotions. A strong consumer focus is the salient feature of an Exemplar delivery, which is based on insightful market research. Exemplar Strategic Solutions based out of Goa is an integrated business solutions company, offering strategic consulting & implementation services to clients on business strategy, branding, marketing, retail strategy, digital & social media, design. We also conceptualize and design events and promotions. A strong consumer focus is the salient feature of an Exemplar delivery, which is based on insightful market research.



IFB Industries Ltd

• India
• Manufacturing
• 700 & Above Employee

• Senior Manager - Branding & Market Support

  • Apr 2008 - Jun 2008

  Was a brief stint where in I could manage to give some shape to the IFB @ Home program and the IFB website redesign. Was a brief stint where in I could manage to give some shape to the IFB @ Home program and the IFB website redesign.



Jubilant Retail (A Division Of Jubilant Agri & Consumer Products Ltd.)

• India
• Retail
• 1 - 100 Employee

• Brand Manager

  • Mar 2007 - Feb 2008

  Was heading the branding & marketing function during which time the erstwhile Jumbo Saver was rebranded to TOTAL with Variety & Value as the core brand proposition. The name TOTAL was conceived by me and was chosen to reflect the hypermarket + mall format put together, making the store a complete one stop solution for consumers. Was instrumental in launching the TOTAL store at Madiwala & Sarjapur Road. The entire launch communication, launch event, visual merchandising & in store communication plan & execution was done by me and my team with excellent support from the branding & advertising agencies. Show less



Torry Harris Integration Solutions

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Brand Manager

  • Dec 2006 - Mar 2007

  Was heading the internal & external branding function, during which the brand revamp of Torry Harris Business Solutions was done with a change in the Brand Identity with a new logo and new brand colours. Also worked briefly on the PR initiatives of the company. Was heading the internal & external branding function, during which the brand revamp of Torry Harris Business Solutions was done with a change in the Brand Identity with a new logo and new brand colours. Also worked briefly on the PR initiatives of the company.



Shining Consulting Pvt Ltd

• India
• Business Consulting and Services
• 1 - 100 Employee

• VP - Research & Strategy Planning

  • Sep 2002 - Nov 2006

  Joined as an Executive in the organisation and grew steadily to be promoted 6 times to finally head the Research & strategy Planning team. Shining is credited with global branding successes like Bio from Danone, Wipro - Applying Thought, Britannia - Eat Healthy, Think Better etc. Personally worked on the rebranding of Brooke Bond Tea for HLL, Mahindra Ingenious Drive project, Wipro E Peripherals brand revamp, Gati - Ahead in Reach rebranding and most notably the brand revamp of the decorative paint segment of Berger Paints to Lewis Berger - Paint your Imagination. Show less



Insights by Kantar

• United Kingdom
• Market Research
• 700 & Above Employee

• Research Executive

  • Jun 2001 - Aug 2002

  Was a campus recruit and member of the team that was trained extensively in Qualitative Market Research techniques. Worked on many market research assignments for the alcohol, cigarettes, dairy, telecom, apparel industry Was a campus recruit and member of the team that was trained extensively in Qualitative Market Research techniques. Worked on many market research assignments for the alcohol, cigarettes, dairy, telecom, apparel industry