Ken Cook
Vice President of Sales at Ensight Solutions, LLC- Claim this Profile
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Bio
Experience
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EnSight Solutions, LLC
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Food and Beverage Manufacturing
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1 - 100 Employee
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Vice President of Sales
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Mar 2020 - Mar 2021
Strafford, Missouri, United States For the global food processing industry, EnSight is the partner of choice for insightful, creative solutions. Our nimble and comprehensive approach to manufacturing starts with building a strong relationship with customers and understanding their specific challenges. Based on those insights and over 50 years of experience, EnSight develops creative equipment solutions that are innovative, safe and cost effective.
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Executive Director Business Development
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Jun 2017 - Mar 2020
Lebanon, MO Responsible for planning and implementing sales, marketing and product development programs, both tactical and strategic, targeted toward existing, emerging, and new markets. Key responsibilities include: - Develops and implements strategic marketing plans, sales plans, and forecasts to achieve company objectives for products and services. - Develops and manages sales/marketing operating budgets. - Plans and oversees advertising and promotion activities including print, online… Show more Responsible for planning and implementing sales, marketing and product development programs, both tactical and strategic, targeted toward existing, emerging, and new markets. Key responsibilities include: - Develops and implements strategic marketing plans, sales plans, and forecasts to achieve company objectives for products and services. - Develops and manages sales/marketing operating budgets. - Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail. - Develops and recommends product positioning and pricing strategy to produce the highest possible long-term market share. - Achieves satisfactory profit/loss ratio and market share in relation to preset standards, industry, and economic trends. - Conducts and/or oversees and/or evaluates market research and suggests changes to marketing strategy to meet changing market and competitive conditions. - Establishes and maintains relationships with industry influencers and key strategic partners. - Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events. - Directs sales forecasting activities and sets performance goals accordingly. - Directs market sales development activity and coordinates sales by establishing sales territories, quotas, and goals. - Establishes c-suite connections. - Represents company at trade shows and manages the show content and material. - Meets with key clients to maintain relationships and negotiate and close deals. - Coordinates liaison between sales, marketing, engineering and manufacturing. - Manages the applications team to ensure proper proposal structure, content, and accuracy. - Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion. - Provides the marketing content within the company 3G roadmap. Show less
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The Great Game of Business
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United States
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Professional Training and Coaching
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1 - 100 Employee
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Director Of Operations
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Aug 2016 - Jun 2017
Springfield, Missouri Area Responsible for all Sales, Marketing and both Public and Private Events Management under this newly created position.
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Director of Sales and Marketing
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Jan 2015 - Aug 2016
Springfield, Missouri Area An SRC Company: The Great Game of Business management practice is the most celebrated approach to Open-Book Management. The Great Game of Business has helped thousands of companies in a wide range of industries to achieve breakthrough growth and financial performance by coaching a simple, yet powerful belief: “When employees think & act like owners… everybody wins”. The Great Game of Business, Inc. The Great Game of Business, Inc. provides affordable training and coaching… Show more An SRC Company: The Great Game of Business management practice is the most celebrated approach to Open-Book Management. The Great Game of Business has helped thousands of companies in a wide range of industries to achieve breakthrough growth and financial performance by coaching a simple, yet powerful belief: “When employees think & act like owners… everybody wins”. The Great Game of Business, Inc. The Great Game of Business, Inc. provides affordable training and coaching services on the best practices of business literacy and Open-Book Management. We also offer publications, products, tools, and sponsor a national conference and recognition program to identify and celebrate exceptional Open-Book organizations. The Great Game’s chief visionary, Jack Stack, is the coauthor of two best-selling books; The Great Game of Business (Currency/Doubleday, 1994) and A Stake in the Outcome (Doubleday, 2002). The Great Game of Business book is in its 23rd printing and has been cited in over 100 best-selling business books. Specialties:Areas of Interest and Expertise: • Open-Book Management implementation and coaching • Business Literacy programs for Employee Owned Companies • Employee Ownership and Incentive Plans • Communication and Team Performance • Strategic Planning • Employee engagement coaching
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Plant Manager
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Apr 2012 - Dec 2014
Buffalo, MO Managed 77,000 sq ft gearbox assembly facility, producing $20M+ in revenue Increased production and company margins by 2%+, while sales decreased 60% from highest margin customer Significantly increased employee morale, and implemented new training procedures that improved employee performance and retention, while reducing worker’s compensation claims by 95%
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Director, Marketing
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Mar 2011 - Apr 2012
Stockton, MO Created and implemented new strategic marketing plan targeting 8% revenue growth Hired and trained 3 new independent sales representative groups accounting for $3M in revenue Led existing Mid-West sales representative group, achieving year one plan of 10% growth
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President & Owner
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Jun 2008 - May 2011
Springfield, MO Grew revenues from $0 to $400K+ per year while expanding offerings during adverse economic times, becoming Southwest MO largest provider of custom storage solutions Business Sold
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ATS Corporation
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Canada
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Automation Machinery Manufacturing
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700 & Above Employee
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Director, Sales & Marketing
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Sep 2007 - Jun 2008
Corvallis, OR --- Resided in Springfield, MO Managed all sales, marketing, contracts, engineering, and service functions for 2 US manufacturing facilities, accounting for $90M in sales revenue Revamped sales organization by implementing formalized training program, while hiring and training talented sales engineers with increased sales goals of 8% Offered promotion to Corvallis location, due to superb performance and 8% sales increase during tenure
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California Closets
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United States
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Design Services
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700 & Above Employee
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President & Owner
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Feb 2004 - Dec 2007
Springfield, Missouri Managed existing franchise, doubling revenues in less than 4 years Improved operation efficiencies resulting in a 20% increase in operating margins Business Sold
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Vice President, Sales and Marketing
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Dec 2000 - Feb 2004
Lebanon, MO Promoted, reporting directly to Division President Managed all sales, marketing, contracts, applications engineering, product development, and customer service functions for largest and most profitable division with revenues of $95M Achieved fiscal 2001-2003 bookings plan during manufacturing recession through focused marketing efforts and development of 22 new customer accounts
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Precision Assembly Group Vice President, Sales and Marketing
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Jun 1999 - Dec 2000
Springfield, MO Promoted to Vice President for outstanding performance Managed increase of orders from $62M to $75M, while increasing customer base by 57% Assisted in realignment of technology portfolio with emphasis on standardization, resulting in 20% cost reduction, and reducing lead times by 10% Oversaw accounts for HP, John Deere, Goodyear, 3M, Maytag, Corning, GE, Johnson & Johnson, and Kodak
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Corporate Director, Marketing & Investor Relations
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Apr 1996 - May 1999
Springfield, MO Implemented cross selling program which assisted in raising internal revenue growth of $100M Assisted in marketing and successful promotion of $235M secondary public offering of common stock
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Account Executive and Controller
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Jan 1995 - Apr 1996
Kansas City, MO Successfully developed four agency accounts, including DT Industries, two agricultural accounts and a global positioning satellite account.
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DST Systems
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United States
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Information Technology & Services
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700 & Above Employee
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Custody Administrator, Team Leader and Customer Service Representative
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Oct 1992 - Dec 1994
Kansas City, MO Custody Administrator (IFTC division of DST Systems) *Promoted to Custody Administrator position Responsible for interfacing with, and processing mutual fund client transactions, reconciling daily balances, taking custody of securities and assisting in the daily pricing process. Team Leader (Vantage division of DST Systems) *Promoted to Team Leader position Hired, trained and managed a team of customer service representatives. Customer Service Representative (Vantage… Show more Custody Administrator (IFTC division of DST Systems) *Promoted to Custody Administrator position Responsible for interfacing with, and processing mutual fund client transactions, reconciling daily balances, taking custody of securities and assisting in the daily pricing process. Team Leader (Vantage division of DST Systems) *Promoted to Team Leader position Hired, trained and managed a team of customer service representatives. Customer Service Representative (Vantage division of DST Systems) Responsibilities included answering annuity holder calls, mailing annuity statements and reconciling errors. Supported customers in the development of service call systems and procedures. Show less
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Education
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Rockhurst University
Master of Business Administration (M.B.A.), Marketing -
Missouri State University
Bachelor's Degree, Finance