Experience

CH Distillery

• United States
• Distilleries
• 1 - 100 Employee

• Director of Marketing

  • Aug 2020 - Present



Jeppson's Malört

• Beverage Manufacturing
• 1 - 100 Employee

• Director of Marketing

  • Aug 2020 - Present



Brafton Inc.

• United States
• Technology, Information and Internet
• 100 - 200 Employee

• Digital Marketing Strategist | Account Manager

  • Oct 2019 - Aug 2020

  • Managed a portfolio of 20-25 B2B and B2C clients, ranging from SMB to enterprise organizations in a variety of industries, including healthcare, financial institutions, SaaS, insurance and CPG clients.• Consulted with clients to develop successful/strong marketing strategies that aligned with clients' business goals and KPIs; through the use of research, interpretation and presentation of statistical reporting. • Oversaw the execution and integration of multi-faceted custom content strategies that combined engaging written content (blogs, eBooks, white papers), graphics, videos, SEO and UX best practices to drive growth, achieve client goals and exceed performance expectations.• Demonstrated success through ROI reporting for client objectives using analytical and SEO tools such as Google Analytics, Google Search Console and SEMrush to measure delivery against client objectives.• Directed content creation via cross collaboration among various creative teams including editorial, graphic design, video, social media and web development. • Responsible for retaining clients and growing account base by creating new strategic marketing proposals and finding upsell opportunities for contract renewals.



Monster

• United States
• Internet Publishing
• 700 & Above Employee

• Digital Marketing Program Manager

  • Jan 2015 - Oct 2019

  Hired to oversee and maintain creative marketing strategies and campaigns for 40+ high-profile client accounts. Acted as day-to-day point of contact for clients, agencies, and internal sales. Continually monitored and optimized all digital campaigns to ensure superior performance.• Successfully guided all initiatives through full life-cycle, closely managing from pre-sale strategy to post-sale creative asset collection, including campaign implementation, performance analysis, and needed optimizations.• Designed strategic marketing proposals, ensuring full alignment with clients’ recruiting needs and budgetary objectives.• Helped land $300K+ worth of marketing contracts for new and existing clients by conducting a marketing product overview and best practices deck that trained sales staff on how to better identify sales opportunities with clients.• Revamped underperforming ad campaign, partnering with the campaign manager to design a new creative vision and messaging that immediately boosted ad performance and encouraged client to expand their marketing package at renewal.



AKA

• United States
• Marketing Services
• 1 - 100 Employee

• Digital Marketing Specialist

  • Jun 2008 - Jan 2015

  Joined team to handle all broadcast and digital content distribution of marketing campaigns for blue-chip clients, including Ace Hardware, Baxter Healthcare, Degree, Harley-Davidson, Kraft, LG, M&M-Mars, McDonald’s, Pedigree, and more.• Helped produce critical client launch that included a live event in London. Researched and booked the most efficient and reliable method (satellite) and coordinated entire broadcast feed with all participating US news outlets to deliver a seamless TV event.• Saved $20K+ by conducting deep dive into digital tracking systems and identifying the opportunity to streamline down to one system.• Assisted in expanding company’s digital presence by creating engaging content for popular social media platforms.• Acted as lead coordinator during live broadcast media tours, calling news producers to set up live interviews with celebrity spokespersons, both on location and in studio.• Coordinated music licensing and usages and studio/location contracts and developed RFPs, production outlines, and schedules.



NBCUniversal

• United States
• Entertainment Providers
• 700 & Above Employee

• Video Production Assistant

  • Jul 2007 - Jan 2008

  Handled the booking of 1-2 stories per show each week for a nationally syndicated program. Scheduled guests’ travel and accommodations, coordinated all wardrobes, and determined budgets for each show. Handled the booking of 1-2 stories per show each week for a nationally syndicated program. Scheduled guests’ travel and accommodations, coordinated all wardrobes, and determined budgets for each show.



Freelance Video Production

• Video Production Assistant

  • Sep 2006 - Jun 2007

  Provided superior production support to a variety of clientele, including assisting with pre-production tasks, managing talent, transporting clients, and operating equipment. Provided superior production support to a variety of clientele, including assisting with pre-production tasks, managing talent, transporting clients, and operating equipment.



Weber Shandwick

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Consumer Public Relations Associate

  • Feb 2006 - Sep 2006

  Planned and executed interactive events in 20 local markets for the 75-city nationwide Got Milk? Great American Weight Loss Challenge 2006 tour. Pitched and secured an average of 3 local television, 6 radio, and 3 print media placements in major media markets. Designated media-trained spokesperson for print, television, and radio interviews.

• Consumer Public Relations Intern

  • Jan 2006 - Feb 2006

  Assisted with a variety of consumer accounts including Electrolux, Little Tikes and Oscar Mayer. Maintained and organized media clips for client presentation. Updated media trackers for client updates.