Experience

Balloon Group, a FastForward.ai company

• Argentina
• Business Consulting and Services
• 1 - 100 Employee

• • Oct 2022 - Present

• • Oct 2020 - Oct 2022

  Team management. Relationship with customers. Participation in agency pitches. Capacity planning. Reporting.Some Clients: Cargill, CircleK, Scandinavian, Columbia, Eidico, VickyForm



Freelance, Self Employed

• Buenos Aires, Provincia de Buenos Aires, Argentina

• Digital Consultant – Freelance

  • Aug 2008 - Present

  Digital Communication Strategies. Solutions for Digital Transformation and Planning of Digital Ecosystems: Growth | Ecommerce | SEO | SEM | UX/UI | Automation | Mailing | Content Marketing | Social Media. Clients: Simmons, Electrolux, CCU, Growler Store, Dos Anclas, Assistravel, Farmacias Punto de Salud, AulaActiva, OKY App. Digital Communication Strategies. Solutions for Digital Transformation and Planning of Digital Ecosystems: Growth | Ecommerce | SEO | SEM | UX/UI | Automation | Mailing | Content Marketing | Social Media. Clients: Simmons, Electrolux, CCU, Growler Store, Dos Anclas, Assistravel, Farmacias Punto de Salud, AulaActiva, OKY App.



Wenance

• Argentina
• Financial Services
• 300 - 400 Employee

• Head Of Marketing

  • Jan 2020 - Nov 2020

  Responsable de la Estrategia de Adquisición para las diferentes marcas de la empresa en todos los mercados (AR, ES, UY). Performance a través de Google, Facebook, Social Media, Affiliate Marketing, Email Marketing y Envíos masivos de SMS. Segmentación de audiencias, automation y reporting. Responsable de la Estrategia de Adquisición para las diferentes marcas de la empresa en todos los mercados (AR, ES, UY). Performance a través de Google, Facebook, Social Media, Affiliate Marketing, Email Marketing y Envíos masivos de SMS. Segmentación de audiencias, automation y reporting.



ConVocación por San Isidro

• Argentina
• Political Organizations
• 1 - 100 Employee

• Executive Director

  • Jan 2018 - Jan 2020

  Team management. Administration of the annual and campaign budget. Design of the 360° communication strategy. Planning and execution of the digital campaign. Development of the territorial strategy. Team management. Administration of the annual and campaign budget. Design of the 360° communication strategy. Planning and execution of the digital campaign. Development of the territorial strategy.



Buenos Aires City Government

• Argentina
• Government Administration
• 700 & Above Employee

• Head of Digital Commnications at Buenos Aires City Tourism Office

  • May 2016 - Jan 2018

  Creation of the brand @TravelBuenosAires. Team coordination and responsible for the digital environment of Buenos Aires City abroad via web, social media, app, e-commerce and e-learning platform. In charge of reporting and presentations. Creation of the brand @TravelBuenosAires. Team coordination and responsible for the digital environment of Buenos Aires City abroad via web, social media, app, e-commerce and e-learning platform. In charge of reporting and presentations.



Frubis

• Argentina
• Advertising Services
• 1 - 100 Employee

• Team Lead

  • Jun 2012 - May 2016

  Team coordination and strategic planning of digital campaigns especially focused on Performance. Creation of dynamic reports. Some Clients: HP, Sodimac, Falabella, CACE, AIG, MSD, Banco Hipotecario. Team coordination and strategic planning of digital campaigns especially focused on Performance. Creation of dynamic reports. Some Clients: HP, Sodimac, Falabella, CACE, AIG, MSD, Banco Hipotecario.



Fox Networks Group

• United States
• Entertainment Providers
• 300 - 400 Employee

• • May 2011 - Apr 2012

  Creation, optimization and reporting of digital campaigns in Google Ads and Facebook Ads.Some Clients: Adidas, Unilever, Movistar, Coca-Cola, Telecom, Warner Bros

• • Nov 2010 - Apr 2012

  Websites audits, diagnosis and SEO optimization, reporting, Analytics and dashboards generation. Some Clients: Staples, Telecom, Páginas Amarillas



LA NACION

• Argentina
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Periodista

  • Nov 2008 - Jun 2009

  Producción, redacción y corrección de notas y artículos para la versión online e impresa del suplemento Comunidad del diario. Producción, redacción y corrección de notas y artículos para la versión online e impresa del suplemento Comunidad del diario.