Ashlene Dickson
Trade Marketing Manager - Total Business, North America at BioSteel- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
LinkedIn User
Ashlene mixes personality with professionalism to not only deliver on objectives but break the typical monotonous grind. Ashlene is organized, communicative and detail oriented. Her creative artistic background is extremely valuable when managing designers and the like. Working with Ashlene for the past 3 years has been a great experience and I’d highly recommend her. She’s exceptional. ⭐️⭐️⭐️⭐️⭐️
Daniel St-Cyr
Ashlene is very innovative and detail oriented individual. Her critical thinking skills allow her to make calculated decisions and works very well under pressure. Constantly striving to learn new things and open to improve wherever possible. Had the pleasure of working with her for 8 years in several different positions each of which she excelled in.
LinkedIn User
Ashlene mixes personality with professionalism to not only deliver on objectives but break the typical monotonous grind. Ashlene is organized, communicative and detail oriented. Her creative artistic background is extremely valuable when managing designers and the like. Working with Ashlene for the past 3 years has been a great experience and I’d highly recommend her. She’s exceptional. ⭐️⭐️⭐️⭐️⭐️
Daniel St-Cyr
Ashlene is very innovative and detail oriented individual. Her critical thinking skills allow her to make calculated decisions and works very well under pressure. Constantly striving to learn new things and open to improve wherever possible. Had the pleasure of working with her for 8 years in several different positions each of which she excelled in.
LinkedIn User
Ashlene mixes personality with professionalism to not only deliver on objectives but break the typical monotonous grind. Ashlene is organized, communicative and detail oriented. Her creative artistic background is extremely valuable when managing designers and the like. Working with Ashlene for the past 3 years has been a great experience and I’d highly recommend her. She’s exceptional. ⭐️⭐️⭐️⭐️⭐️
Daniel St-Cyr
Ashlene is very innovative and detail oriented individual. Her critical thinking skills allow her to make calculated decisions and works very well under pressure. Constantly striving to learn new things and open to improve wherever possible. Had the pleasure of working with her for 8 years in several different positions each of which she excelled in.
LinkedIn User
Ashlene mixes personality with professionalism to not only deliver on objectives but break the typical monotonous grind. Ashlene is organized, communicative and detail oriented. Her creative artistic background is extremely valuable when managing designers and the like. Working with Ashlene for the past 3 years has been a great experience and I’d highly recommend her. She’s exceptional. ⭐️⭐️⭐️⭐️⭐️
Daniel St-Cyr
Ashlene is very innovative and detail oriented individual. Her critical thinking skills allow her to make calculated decisions and works very well under pressure. Constantly striving to learn new things and open to improve wherever possible. Had the pleasure of working with her for 8 years in several different positions each of which she excelled in.
Credentials
-
Key Account Management
LinkedInAug, 2020- Nov, 2024 -
Marketing Foundations: Consumer Behavior
LinkedInAug, 2020- Nov, 2024 -
Marketing Tools: Digital Marketing
LinkedInAug, 2020- Nov, 2024 -
Project Management Foundations
LinkedInAug, 2020- Nov, 2024 -
SEO Foundations
LinkedInAug, 2020- Nov, 2024 -
Sales Foundations
LinkedInAug, 2020- Nov, 2024 -
Social Media Marketing: Strategy and Optimization
LinkedInAug, 2020- Nov, 2024
Experience
-
BioSteel
-
Canada
-
Manufacturing
-
1 - 100 Employee
-
Trade Marketing Manager - Total Business, North America
-
Feb 2023 - Present
Applying both creative and strategic marketing plans to connect the product & company to the world to help attract and generate consumer sales within multiple retail channels. Utilizing our organic team and athlete partnerships to support why everyone should be choosing Clean. Healthy. Hydration.
-
-
National Trade Marketing Coordinator, Canada
-
Oct 2020 - Mar 2023
Strong lead and collaborator on all marketing, advertising and branding material in the trade, across all small, mass, drug and specialty retail vendors for our full CPG portfolio.
-
-
-
PepsiCo
-
United States
-
Food and Beverage Services
-
700 & Above Employee
-
National Sales & Marketing, Canada - Rockstar Energy Drink Portfolio
-
Apr 2020 - Jul 2020
-
-
-
Rockstar Energy Drink
-
United States
-
Food and Beverage Services
-
100 - 200 Employee
-
National Sales & Marketing Manager, Canada
-
Mar 2014 - Apr 2020
- Partnering and managing all internal and external support teams to develop, implement and track project management plans for all programs on hand. - Prepare and deliver all retail project materials to customers in order to meet standards and deadlines for all parties included on project. - Develop weekly, quarterly, and yearly reports based on sales of product with the ability to dig deeper into analytics by breaking the report down in areas such as: Canada, Region, City, SKU Ranking, Years & Weeks. - Communicate internal sale report analysis to entire National team in a clear and informative manner regularly. - Lead in all Canadian logistics, fulfillment communication and inventory control - Control on all shipping and receiving within Canada - Coordinates the distribution of marketing collateral to all departments nationally - Handle all quality assurance inquiries, and keep record of all inquiries for the year - Maintains and observes the Activity Calendar of all customers to discover opportunities for marketing and promotional optimization, and to investigate sales trends - Report directly to the Director of Sales, Canada & VP of Canada Show less
-
-
-
SEM-ENG INT’L LIMITED
-
Ottawa, Canada Area
-
Marketing Account Associate
-
Jun 2009 - Mar 2014
Consulting Firm Consulting Firm
-
-
-
St. Lawrence College
-
Canada
-
Higher Education
-
700 & Above Employee
-
Advertising Coordinator
-
Nov 2009 - Apr 2010
-
-
Education
-
2008 - 2011
St. Lawrence College
Advanced Diploma, Advertising & Integrated Marketing Communications
Community
