Rajat Nayar
Business Analyst at Synergy Tech- Claim this Profile
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Bio
Mohammad Sheeraz محمد شيراز العزيز
Varun Kumar
Rajat has worked under my supervision on multiple projects and initiatives at WooriTech India Pvt Ltd and has ably led his team to utmost potential . He is a detail oriented professional and his knowledge on various tools is excellent. He stretches out of his way to get things done and had an excellent rapport with the stakeholders. Needs very little supervision and can be trusted with critical resource needs. His dedication to work and zeal to learn new is unmatched. He has proved to adapt quickly to work environments and stand out among his colleagues, both in the office and on the other organization initiatives. Working under pressure is an attribute most common with him. He has demonstrated an exceptional intellectual ability required to understand and applied various concepts required for business development, strategy and marketing. I have found him to be a decent, responsible, sincere, and a smart professional with wonderful work ethics . I would love to work with him on more initiatives.
Mohammad Sheeraz محمد شيراز العزيز
Varun Kumar
Rajat has worked under my supervision on multiple projects and initiatives at WooriTech India Pvt Ltd and has ably led his team to utmost potential . He is a detail oriented professional and his knowledge on various tools is excellent. He stretches out of his way to get things done and had an excellent rapport with the stakeholders. Needs very little supervision and can be trusted with critical resource needs. His dedication to work and zeal to learn new is unmatched. He has proved to adapt quickly to work environments and stand out among his colleagues, both in the office and on the other organization initiatives. Working under pressure is an attribute most common with him. He has demonstrated an exceptional intellectual ability required to understand and applied various concepts required for business development, strategy and marketing. I have found him to be a decent, responsible, sincere, and a smart professional with wonderful work ethics . I would love to work with him on more initiatives.
Mohammad Sheeraz محمد شيراز العزيز
Varun Kumar
Rajat has worked under my supervision on multiple projects and initiatives at WooriTech India Pvt Ltd and has ably led his team to utmost potential . He is a detail oriented professional and his knowledge on various tools is excellent. He stretches out of his way to get things done and had an excellent rapport with the stakeholders. Needs very little supervision and can be trusted with critical resource needs. His dedication to work and zeal to learn new is unmatched. He has proved to adapt quickly to work environments and stand out among his colleagues, both in the office and on the other organization initiatives. Working under pressure is an attribute most common with him. He has demonstrated an exceptional intellectual ability required to understand and applied various concepts required for business development, strategy and marketing. I have found him to be a decent, responsible, sincere, and a smart professional with wonderful work ethics . I would love to work with him on more initiatives.
Mohammad Sheeraz محمد شيراز العزيز
Varun Kumar
Rajat has worked under my supervision on multiple projects and initiatives at WooriTech India Pvt Ltd and has ably led his team to utmost potential . He is a detail oriented professional and his knowledge on various tools is excellent. He stretches out of his way to get things done and had an excellent rapport with the stakeholders. Needs very little supervision and can be trusted with critical resource needs. His dedication to work and zeal to learn new is unmatched. He has proved to adapt quickly to work environments and stand out among his colleagues, both in the office and on the other organization initiatives. Working under pressure is an attribute most common with him. He has demonstrated an exceptional intellectual ability required to understand and applied various concepts required for business development, strategy and marketing. I have found him to be a decent, responsible, sincere, and a smart professional with wonderful work ethics . I would love to work with him on more initiatives.
Credentials
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Tableau for Data Science
UdemySep, 2020- Oct, 2024 -
The Complete Salesforce Classic Administrator
UdemySep, 2020- Oct, 2024 -
Certified Business Analysis Professional™
IIBAMar, 2022- Oct, 2024 -
Google Ads Search Certification
GoogleApr, 2021- Oct, 2024
Experience
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Synergy Tech
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Canada
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IT Services and IT Consulting
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1 - 100 Employee
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Business Analyst
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May 2018 - Present
• Conducted requirement elicitation and Joint Application Development (JAD) sessions with stakeholders.• Created process flow and business rules and translated business requirements into technical solutions using UML diagrams such as Use Case, Activity and Sequence diagrams.• Created and maintained project artifacts such as Business Requirements Document (BRD), data flow diagrams, process flow diagrams, screen prototypes, wireframes (screen mockups), and user-interface designs.• Created Test Cases, conducted testing and documented and tracked test results and bugs.• Performed integration testing, regression testing and created test scenarios for User Acceptance Testing (UAT).• Maintained Requirement Traceability Matrix (RTM).• Liaised between the client and the technical development team.• Transalated stakeholder requirements into different tangible deliverables like functional specifications, user cases, user stories, workflow/process diagrams
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Assistant Manager
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Mar 2016 - Mar 2018
• Managed monthly and quarterly product distribution targets for washing machines and refrigerators parts by utilizing effective channel management and expansion techniques: handled existing clientele and made new clients • Expanded business development for both verticals: institutional and channel by prospecting existing as well as new clientele for continuous business volumes• Introduced MS-CRM to track sales and forecast for continuous business growth • Brand promotion and management: participated in Exhibitions and planned advertisements in regional magazines• Improved market-share: harvested new business avenues, tie-ups and alliances• Handled business of 4 million CAD and increasing wallet share of the company.• Devised BTL marketing campaigns for target segment.• Developed & Managed Vendors for branding and marketing initiatives.• Managed teams from across functions like advertising sales, online sales, event and operation.• Responsible for Competency development of the team.
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Godrej & Boyce Mfg. Co. Ltd.
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India
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Manufacturing
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700 & Above Employee
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Assistant Manager
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Sep 2014 - Mar 2016
• Managed product such as: mortise locks, electronic locks, hardware, and door accessories within region by strategically planning new avenues of business for B2B and institutional sales • Chaired business development from focus segments: Hospitality, Government, Healthcare, OEM’s and Oil and Gas• Maintaining the database of key architects. • Used MS CRM for regular monitoring of both existing as well as potential prospects.• Generated business volumes through Key Account Management for Government as well as private sector• Facilitated presentations to Government and private architects for new products and initiatives and delivered customized product solutions through regular interface with clients and business influencers• Created and managed project artifacts: Business Requirements Document (BRD) and Functional Requirements Document (FRD)• Attended Joint Application Document (JAD) sessions with key stakeholders and acted as key negotiator and liasoned with the stakeholders and team members• Introduced concept of “Mobile Experience Centre” where brand promotion was delivered across India for key accounts and Government. This involved displaying niche products to key clientele through customized buses • Generated orders of $800,000 handling pre-tendering /post-tendering processes; proposals and negotiations
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Senior Account Executive
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Mar 2012 - Sep 2014
•Initialization, conceptualization and preference of each drink in the market by conducting surveys at all retail stores.•Managing business targets in the assigned territory.•Strategically analyse the competition offerings and develop sales strategies.•Competition mapping, Profit Operation, Complementary circulation, Client Response analysis.• Responsible for heading the sales portfolio of the brand for enhancing the top-line and the bottom-line revenues• Responsible for improving market shares, conceptualizing and monetizing events, harvesting new business avenues, tie-ups and alliances, budgeting and forecasting.• Attending events and activities like Press conferences, exhibitions, awards, etc• Developing brochures and catalogs as part of marketing and brand management activities• Launched effective integrated marketing communication campaigns in the region.• Key Account Management
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Senior Account Executive
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Jul 2008 - Aug 2010
• Managed products: brake-pad part equipment’s (like resins, adhesives) for automobiles by implementing effective sales strategies like advertising in trade magazines, trade shows and branch promotion schemes• Handled business volumes from focus segments: dealers, automobile companies and tier-1 OEM companies• Successfully launched loyalty program for mechanics resulting in 1500 registrations and contributing to 35% brand growth within first 3 months after initial launch• Effectively managed key stakeholders and generated revenue of $550,000 over prospecting, negotiations and administering contracts• Devised effective customer retention and brand promotion techniques: developed brochures and print media campaigns which resulted in 117% growth in business volumes• Increased revenue by capturing customer testimonials for real-time feedback regarding products and services
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Education
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2018 - 2018
Humber College
Sales and Marketing, Sales and Marketing Connections Program -
2010 - 2012
O. P. Jindal Global University
Master of Business Administration (MBA), Marketing/Marketing Management, General -
2004 - 2008
N.C. College of Engineering
Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering
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