Experience

NUU

• United States
• Wireless Services
• 1 - 100 Employee

• Senior Brand Manager

  • Dec 2023 - Present

  United States



SOUL®

• Hong Kong
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Chief of Brand and Marketing Director

  • Jan 2020 - Dec 2023

  Hong Kong



Happy Plugs

• Sweden
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Regional Sales Director

  • Nov 2016 - Jan 2020

  Hong Kong, HQ in Sweden - Managed and responsible for the APAC Region of up to 10 distribution partners. - Sales revenue increment of 300% in 3 years. - Maintained strong sales margin to improve company’s bottom line. - Followed brand initiatives and guidelines for branding and marketing of products. - Monitored product presentations and displays of over 500 selected retailer stores. - Worked closely with partners to achieve sales targets. - Attended Regional Retailer meetings quarterly to… Show more - Managed and responsible for the APAC Region of up to 10 distribution partners. - Sales revenue increment of 300% in 3 years. - Maintained strong sales margin to improve company’s bottom line. - Followed brand initiatives and guidelines for branding and marketing of products. - Monitored product presentations and displays of over 500 selected retailer stores. - Worked closely with partners to achieve sales targets. - Attended Regional Retailer meetings quarterly to understand their needs and make accurate sales forecasts. - Worked closely with production and logistics team to ensure on time delivery Show less



Plastoform Industries Ltd

• Hong Kong
• Manufacturing
• 1 - 100 Employee

• Business Development Director

  • Aug 2016 - Nov 2016

  Hong Kong Plastoform is a reputable one-stop manufacturing solution service specializing in audio products and focusing on brands such as Dell, Logitech, Jabra, Monster, Braven, and more. Headquartered in Hong Kong and with a combined manufacturing and R&D facility in Shenzhen - "China's Silicon Valley", and also listed on the Mainboard of the Singapore Exchange Securities Trading Limited ("SGX-ST") since 2006. The company has over 30 years' experience in delivering premium quality OEM and ODM services.… Show more Plastoform is a reputable one-stop manufacturing solution service specializing in audio products and focusing on brands such as Dell, Logitech, Jabra, Monster, Braven, and more. Headquartered in Hong Kong and with a combined manufacturing and R&D facility in Shenzhen - "China's Silicon Valley", and also listed on the Mainboard of the Singapore Exchange Securities Trading Limited ("SGX-ST") since 2006. The company has over 30 years' experience in delivering premium quality OEM and ODM services. I began building an innovative OBM business before being recruited to Happy Plugs Show less



SOUL®

• Hong Kong
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• VP of Global Brand

  • Jan 2015 - Aug 2016

  Hong Kong -Created the "Inspired by Athletes. Engineered for Performance" campaign. -Responsible for social media campaign and content creation with Global Brand Team. -Support several key branding initiatives including building the brand architecture and guidelines for the organization globally. -Manage the budget for the Global Marketing Team. -Work with the insights team and interpret learnings into actionable insights to inform ATL and BTL marketing briefs. -Work cross functionally to… Show more -Created the "Inspired by Athletes. Engineered for Performance" campaign. -Responsible for social media campaign and content creation with Global Brand Team. -Support several key branding initiatives including building the brand architecture and guidelines for the organization globally. -Manage the budget for the Global Marketing Team. -Work with the insights team and interpret learnings into actionable insights to inform ATL and BTL marketing briefs. -Work cross functionally to maintain a consistent branding and positioning throughout all communication. touch points by enforce our visual and voice brand identity through training, workshops, and communication, including clear instructions on how to apply new branding to campaigns. -Innovate on programs and experiences that build brand preference and make recommendations on how to save cost through network and connections. -Barter and trade marketing to build up organic reach to customers. -Product marketing to fit the brand initiatives and ensure products are produced to the specifications. Show less



Jaha

• Technology, Information and Internet
• 1 - 100 Employee

• Co-founder and Director of Marketing

  • Dec 2014 - Aug 2016

  -Ambassador and spokesman of the app. -Responsible for marketing contents and creatives. -Responsible for branding, design concepts and copywriting. -10k downloads with over 7000 active users in less than 3 months. -Built substantial user base with small advertising budget on digital media. -PR management in California and Hong Kong. -Involved with app flow and UI/UX development. -Strong cross marketing and bartering skills with numerous platforms and partners.



Soul Electronics Limited

• Vice President of Sales and Marketing

  • Sep 2011 - Jan 2015

  Hong Kong -Responsible for up to $20 million dollars of annual sales internationally such as US, JAPAC and Europe regions. -P/L driven and experienced with regional pricing strategies. -Developed over 15 headphone/earphone models totaling over 50 SKUs. -Product Guru in conceptualizing the first SOUL Sport headphone Line. -Led a team of up to 20+ to hit goals and objectives. -Strong negotiation skills with international distribution network. Actively seek potential partners and customers… Show more -Responsible for up to $20 million dollars of annual sales internationally such as US, JAPAC and Europe regions. -P/L driven and experienced with regional pricing strategies. -Developed over 15 headphone/earphone models totaling over 50 SKUs. -Product Guru in conceptualizing the first SOUL Sport headphone Line. -Led a team of up to 20+ to hit goals and objectives. -Strong negotiation skills with international distribution network. Actively seek potential partners and customers. Managed up to 10 distributors. -Global marketing plan execution including pricing, budgeting, and advertising campaigns. -Product marketing management including packaging designs, copywriting of features and benefits and video production. -Digital and social media management with Facebook, IG and Twitter. -Highly efficient organizational and multi-tasking expert. -Experienced in celebrities and athletes ambassadorship programs and management such as Ludacris, Usain Bolt and PSY. Show less



Signeo International Limited (Soul)

• Business Development/Co-Founder of SOUL

  • Sep 2010 - Sep 2011

  Hong Kong -Co-Founder of SOUL. -Assisted in the first CES launch of the brand. Served Ludacris as guest. -Regional expansion responsibilities by actively seeking new customers internationally. -Global launches in Hong Kong, Singapore, Taiwan and Korea. -Signed off on golden samples, packaging and production criteria. -Became a product geek and expert in audio headphones and speakers.



AVC Technology (International) Limited

• Business Development Manager

  • Oct 2008 - Sep 2010

  Hong Kong -Assisted in the negotiation with Nakamichi brand licensing for South East Asia region. -Helped create the first product line for Nakamichi Bluetooth, headphones and earphones. -OEM and ODM management on delivery of final products. -Familiarized with competitive advantage and product pricing strategy.



American TV

• United States
• Retail
• 100 - 200 Employee

• Sales Manager

  • Nov 2005 - Sep 2008

  Madison, Wisconsin Area -Responsible for USD$8 million of delivered business yearly. -Improved department’s profit margin by 3% within the first three months. -Managed over 40+ employees to accomplish company goals. -Merchandised product line according to planograms. -Accurately priced products by researching competition and analyzing market trends. -Weekly calls with corporate headquarters to discuss upcoming strategies and market feedback. -Developed top-notch customer service skills by defusing… Show more -Responsible for USD$8 million of delivered business yearly. -Improved department’s profit margin by 3% within the first three months. -Managed over 40+ employees to accomplish company goals. -Merchandised product line according to planograms. -Accurately priced products by researching competition and analyzing market trends. -Weekly calls with corporate headquarters to discuss upcoming strategies and market feedback. -Developed top-notch customer service skills by defusing complaints and issues. Show less