William Borch
Vice President at Educated Change- Claim this Profile
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Bio
Experience
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Educated Change
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Vice President
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May 2023 - Present
Brooklyn <> London - Oversee and lead relationships between Educated Change and our clients. - Regularly pitch business and develop partnerships with prospective clients. - Represent the company at professional conferences, including speaking engagements. - Leadership role mentoring junior team members, developing technical expertise, cultivating a growth mindset, and fostering a collaborative culture of continuous learning. - Senior AI researcher leading an internal team focused on leveraging data… Show more - Oversee and lead relationships between Educated Change and our clients. - Regularly pitch business and develop partnerships with prospective clients. - Represent the company at professional conferences, including speaking engagements. - Leadership role mentoring junior team members, developing technical expertise, cultivating a growth mindset, and fostering a collaborative culture of continuous learning. - Senior AI researcher leading an internal team focused on leveraging data analytics and integrating AI to optimize operational efficiency, reduce costs, and drive innovation by identifying new business opportunities.
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Senior Account Manager
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Nov 2021 - May 2023
Boston <> London - Responsible for the end-to-end brand strategy, management, and performance of many senior executives’ digital presence and have overseen consistent growth in the overall volume of clients each year. - Managed multiple teams across key clients within our core business and was heavily involved in our sales-focused business. - I grew into a leadership role and was named one of the “Guardians” of the company’s culture.
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Account Manager
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Jun 2020 - Nov 2021
United Kingdom - Work directly with clients, and clients’ teams, throughout the end-to-end onboarding process through to weekly account management. Including organizing and executing client strategy interviews with my team and delegating and coordinating to ensure a smooth support transition. - Analyzed data and adapted clients’ strategies and evolving needs accordingly. - Created & led an employee engagement program throughout Covid, designed to reconnect the dispersed global team, grow relationships… Show more - Work directly with clients, and clients’ teams, throughout the end-to-end onboarding process through to weekly account management. Including organizing and executing client strategy interviews with my team and delegating and coordinating to ensure a smooth support transition. - Analyzed data and adapted clients’ strategies and evolving needs accordingly. - Created & led an employee engagement program throughout Covid, designed to reconnect the dispersed global team, grow relationships, improve retention, and increase workplace happiness. - Directly managed and mentored multiple Brand Ambassadors.
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Digital Brand Ambassador
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Nov 2019 - Jun 2020
London, United Kingdom - Developed fundamental brand management skills, including content creation, brand and SEO research, audience definition, profile optimization, establishing client voices and tones, and producing strategy documents. - Assisted account managers in delivering personalized content for 20+ senior executives across multiple industries. - Worked within deadlines, managed ad-hoc requests, and created quarterly and annual progress reports.
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PLATFORM_
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United Kingdom
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Real Estate
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1 - 100 Employee
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Marketing & Branding Coordinator
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Oct 2018 - Oct 2019
London, United Kingdom - Led, executed, and managed end-to-end prospect generation and customer retention marketing campaigns. - Developed strategy and led content creation for all marketing campaigns, including PPC and organic social media, email marketing campaigns, brochures, leaflets, and in-person monthly B2C engagement events. - Managed the growth of social media channels and the in-house blog.
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Northern Power Systems
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Italy
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Renewable Energy Equipment Manufacturing
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1 - 100 Employee
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Digital Marketing Co-Op
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Jun 2017 - Dec 2017
Burlington, Massachusetts - Led marketing efforts for NPS, including managing and updating the marketing plan for North America. - Organized content creation for all social media platforms (Facebook, LinkedIn, Twitter), this primarily involved copywriting, media creation, maintaining and updating the social media calendar, and platform execution. - Drove content and issuance of other digital marketing operations, including email campaigns and website content updates.
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Flow Traders
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Netherlands
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Financial Services
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500 - 600 Employee
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On Campus Recruitment Coordinator
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Jul 2016 - Dec 2016
New York City, New York - Coordinated travel and accommodation for the team for one-third of the travel dates across multiple universities and cities. - Oversaw the end-to-end recruitment process at eight Universities and attended Career Fairs at six to sell Flow Traders. - Continually organized, administered, and proctored tests for students applying for the role of Junior Trader.
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Massachusetts Clean Energy Center
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United States
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Government Administration
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1 - 100 Employee
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Communications Fellow
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Jul 2015 - Dec 2015
Boston, Massachusetts, United States - Led social media, worked on contract agreements, delivered a bi-weekly events newsletter, and organized events. - Fulfilled the Events & Marketing Coordinator role following my manager's departure six weeks into my position for two months. - Led strategy and execution for a significant event attended by over one hundred people as part of our marketing strategy. - Coordinated the production of MassCEC’s major annual publication, their “Industry Report”.
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Education
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Northeastern University
BA in Communication Studies, Minor in International Affairs, Communication Studies