Antonio Cilardo
Marketing & Communication Strategist at XPLAIN- Claim this Profile
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English Professional working proficiency
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Français Elementary proficiency
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Italiano Native or bilingual proficiency
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Bio
Rita Massaro
I had the great pleasure of having Antonio as a guest speaker at the University of Westminster. Antonio shared his experience and expertise on SEO and effective copywriting with students on the MSc Digital Marketing Management programme. He is extremely passionate and knowledgeable, and he demonstrated innovative and original research in the field. He joined my class to give a talk on the
Luca Lanza
Antonio joined one of my previous strategic teams from the very beginning, and from that moment I was intrigued by his professional qualities and his innate attitude to ask valuable questions, true drivers for a concrete strategic thought. Antonio is an excellent copywriter, able to empathize with the reference context and to distill its intrinsic values with technical precision and considerable creative approach. Extremely prepared and updated on digital platforms, Antonio is a certainty in teams who intend to tackle the digital strategy with a holistic approach.
Rita Massaro
I had the great pleasure of having Antonio as a guest speaker at the University of Westminster. Antonio shared his experience and expertise on SEO and effective copywriting with students on the MSc Digital Marketing Management programme. He is extremely passionate and knowledgeable, and he demonstrated innovative and original research in the field. He joined my class to give a talk on the
Luca Lanza
Antonio joined one of my previous strategic teams from the very beginning, and from that moment I was intrigued by his professional qualities and his innate attitude to ask valuable questions, true drivers for a concrete strategic thought. Antonio is an excellent copywriter, able to empathize with the reference context and to distill its intrinsic values with technical precision and considerable creative approach. Extremely prepared and updated on digital platforms, Antonio is a certainty in teams who intend to tackle the digital strategy with a holistic approach.
Rita Massaro
I had the great pleasure of having Antonio as a guest speaker at the University of Westminster. Antonio shared his experience and expertise on SEO and effective copywriting with students on the MSc Digital Marketing Management programme. He is extremely passionate and knowledgeable, and he demonstrated innovative and original research in the field. He joined my class to give a talk on the
Luca Lanza
Antonio joined one of my previous strategic teams from the very beginning, and from that moment I was intrigued by his professional qualities and his innate attitude to ask valuable questions, true drivers for a concrete strategic thought. Antonio is an excellent copywriter, able to empathize with the reference context and to distill its intrinsic values with technical precision and considerable creative approach. Extremely prepared and updated on digital platforms, Antonio is a certainty in teams who intend to tackle the digital strategy with a holistic approach.
Rita Massaro
I had the great pleasure of having Antonio as a guest speaker at the University of Westminster. Antonio shared his experience and expertise on SEO and effective copywriting with students on the MSc Digital Marketing Management programme. He is extremely passionate and knowledgeable, and he demonstrated innovative and original research in the field. He joined my class to give a talk on the
Luca Lanza
Antonio joined one of my previous strategic teams from the very beginning, and from that moment I was intrigued by his professional qualities and his innate attitude to ask valuable questions, true drivers for a concrete strategic thought. Antonio is an excellent copywriter, able to empathize with the reference context and to distill its intrinsic values with technical precision and considerable creative approach. Extremely prepared and updated on digital platforms, Antonio is a certainty in teams who intend to tackle the digital strategy with a holistic approach.
Credentials
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International ESOL Expert C1 (Listening, Reading, Writing)
LanguageCert (PeopleCert Qualifications Ltd)Jun, 2023- Nov, 2024 -
International ESOL Expert C1 (Speaking)
LanguageCert (PeopleCert Qualifications Ltd)Jun, 2023- Nov, 2024 -
Framing Your Communication to Inspire and Convince
Technische Universiteit DelftJan, 2022- Nov, 2024 -
Rhetoric: The Art of Persuasive Writing and Public Speaking
Harvard UniversityApr, 2020- Nov, 2024 -
Journalist
Ordine Nazionale Dei GiornalistiJul, 2008- Nov, 2024
Experience
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XPLAIN
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Switzerland
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing & Communication Strategist
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Oct 2022 - Present
We turn on a light bulb in marketing and communication strategies through smart use of pioneering AI-powered business intelligence. We provide bright insights and actionable advice on how to redefine brand positioning, craft new value propositions, sharpen tone of voice, improve products and services and much, much more. We turn on a light bulb in marketing and communication strategies through smart use of pioneering AI-powered business intelligence. We provide bright insights and actionable advice on how to redefine brand positioning, craft new value propositions, sharpen tone of voice, improve products and services and much, much more.
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desia
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Italy
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Strategic Management Services
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1 - 100 Employee
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Communication Strategist
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Sep 2021 - Oct 2022
Our challenge: to build a new brand from scratch. We devised a new value proposition and reworked the market positioning, tone of voice and visual identity. We are crafting several business presentations, mobile apps and new websites to promote this new SAAS company (official supplier of RAI, the Italian public broadcaster). Our challenge: to build a new brand from scratch. We devised a new value proposition and reworked the market positioning, tone of voice and visual identity. We are crafting several business presentations, mobile apps and new websites to promote this new SAAS company (official supplier of RAI, the Italian public broadcaster).
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A Lab
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Italy
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Advertising Services
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1 - 100 Employee
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Digital Strategist
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Mar 2021 - Aug 2021
My mission: to help companies from several industries (design, architecture, food, apparel, energy, tourism, mobility) build their digital identity. Core activities: - benchmarking and analyzing web, mobile and social channels - setting up positioning, tone of voice and content architecture - conceiving editorial plans and digital marketing strategies: SEO, SEA, display, DEM, social media My mission: to help companies from several industries (design, architecture, food, apparel, energy, tourism, mobility) build their digital identity. Core activities: - benchmarking and analyzing web, mobile and social channels - setting up positioning, tone of voice and content architecture - conceiving editorial plans and digital marketing strategies: SEO, SEA, display, DEM, social media
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Value Partners
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Italy
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Business Consulting and Services
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100 - 200 Employee
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Digital Strategist & SEO Copywriter
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Nov 2016 - Feb 2021
Within multidisciplinary teams (UI, UX, web development), I analyzed positioning, competitors, KPIs, sentiment. I realized contents for websites, newsletters and social media, writing with a view to SEO and UX. Key achievements: - after a benchmark analysis, we developed a new value proposition for one of our clients, inspired by values of trust and sustainability - we grew a customer's organic visits by 71% in one month, thanks to SEO-friendly contents and quality backlinks Clients: Allianz Bank, Banca 5, Banca Popolare di Sondrio, CVA Energie, Edison, Etjca, Intesa Sanpaolo, La Raia, Polase Sport (Pfizer), Telepass, UnipolSai, UniSalute, Valcucine, Volksbank, Zambon. Show less
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Allianz
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Germany
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Financial Services
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700 & Above Employee
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Communication Manager
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Feb 2018 - Jan 2019
We managed the weekly newsletter and the intranet editorial plan for 11 months, coordinating internal editors and external suppliers. Our contents (articles, speeches, business letters and presentations) got a rating of 98.2%. We managed the weekly newsletter and the intranet editorial plan for 11 months, coordinating internal editors and external suppliers. Our contents (articles, speeches, business letters and presentations) got a rating of 98.2%.
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Addiction - Digital Pioneers
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Italy
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Information Technology & Services
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1 - 100 Employee
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Digital Marketing Manager
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Sep 2014 - Dec 2015
I managed content marketing activities in Italian and English: editorial plans, reports, presentations, technical guides, web content, social media, Google Ads, Google Analytics. For one of our main clients, I prepared an integrated communication plan based on digital technologies (mobile, 3D, augmented reality), public relations and targeted campaigns through social media, pay-per-click, display and search advertising. Clients: Ask, Assofood, Cavanna, Coynco, Fbt, Interphone (Cellularline), Kohler-Lombardini, Tetra Pak, Vittoriale degli Italiani. Show less
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Education
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University of Rome Tor Vergata
Master's degree, Economics and Management of Media & Communication -
University of Salerno
Bachelor's degree, Communication Sciences - Mass Media and Journalism -
University of Salerno
Specialistic degree, Business and Public Communication -
Università degli Studi eCampus
Master of Education - MEd, Teaching Philosophy and Humanities in High School: Educational Methods
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