Experience

Canadian Football League

• Canada
• Spectator Sports
• 100 - 200 Employee

• Senior Manager, Brand & Design

  • Oct 2021 - Present

  Toronto, Ontario, Canada 📈Leading the continued growth and strategy of the CFL Brand, with a focus on Brand Research, Brand governance, and Influencer Marketing. 💻Overseeing an exceptional Brand and Creative team dedicated to delivering innovative and creative results. 🏆Collaborating cross-functionally with internal departments, CFL teams, and key stakeholders to drive the CFL Brand's success.



National Basketball Association (NBA)

• United States
• Spectator Sports
• 700 & Above Employee

• Associate Manager Merchandising, Licensing, and Events

  • Dec 2019 - Jul 2020

  Toronto, Ontario, Canada 📦Successfully managed new licensing initiatives, ensuring high-quality products and brand control. 🏀Execution of over 6 highly successful NBA Global Games across Canada, resulting in $10 million in ticket sales and engaging 114,000+ in-game fans. 🤝Strengthened relationships with licensees, surpassing revenue targets by over 20%.

• Associate Manager, Business Operations & Licensing

  • Dec 2018 - Dec 2019

  Toronto, Ontario, Canada Managed the overall Business Operations and Licensing business in Canada. Successfully managed operations for a major NBA event during the All-Star Weekend in 2018-19. Elevated the experience for 20+ Canadian stakeholders and over 50 guests by creating a high-touch, first-class experience.

• Specialist, International Merchandising and Licensing

  • Oct 2017 - Dec 2018

  Toronto, Canada Area Managed new licensing acquisitions and partnerships to expand our business horizons and strengthen renewals through key licensee relationships.

• Project Manager, Marketing and Events

  • May 2016 - Oct 2017

  Toronto, Canada Area Programmed and executed nation-wide events, working directly with provincial executive directors from all 10 provinces.



National Basketball Association (NBA)

• United States
• Spectator Sports
• 700 & Above Employee

• Project Manager: Social Responsibility and Events

  • Aug 2015 - Mar 2016

  Toronto, Canada Area 🇨🇦 Executed a groundbreaking initiative: a nationwide 15-stop NBA tour, extending the NBA experience to all provinces. Coordinating the first-ever Jr. NBA Day at Enercare Centre, where we welcomed over 2,500 enthusiastic children from multiple school boards, including Peel District School Board, Dufferin-Peel Catholic District School Board, Halton District School Board, Halton Catholic District School Board, York Region District School Board, and York Catholic District School Board… Show more 🇨🇦 Executed a groundbreaking initiative: a nationwide 15-stop NBA tour, extending the NBA experience to all provinces. Coordinating the first-ever Jr. NBA Day at Enercare Centre, where we welcomed over 2,500 enthusiastic children from multiple school boards, including Peel District School Board, Dufferin-Peel Catholic District School Board, Halton District School Board, Halton Catholic District School Board, York Region District School Board, and York Catholic District School Board. This memorable event featured 2016 NBA All-Stars, alongside current and former NBA, WNBA, and NBA Development League players, who led engaging Jr. NBA basketball clinics across more than 40 courts and baskets. Show less