Tyrone Van Heerden

Head of Strategy at BuzzBrothers
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Contact Information
us****@****om
(386) 825-5501
Location
Geneva, Geneva, Switzerland, CH

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5.0

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Galia Kerbel

During his tenure at Greater Than, Tyrone played a crucial role in achieving Greater Than’s success, where he worked across both the technology and consumer brand portfolios. His strategic contribution, knack of understanding the client’s business and ability to consult on eye-level on C-Suite level entrenched both our client relationships and the quality assurance for our agency. These contributions also contributed to several national awards for the agency.

Katja Wendel

Working for more than a year now with Tyrone I can only highlight his strategic skills and his great ability to find those niche sweet spots for product positioning. I always enjoy Tyrones presentations as he has this gift of keeping you fully attentive the whole time. With his knowledge of target group behavior and media landscape paired with a deep interest in our products and their points of difference Tyrone is a real gem I can only recommend to the fullest.

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Experience

    • Switzerland
    • Advertising Services
    • 100 - 200 Employee
    • Head of Strategy
      • Sep 2021 - Present

    • Germany
    • Advertising Services
    • 1 - 100 Employee
    • Mentor: Strategic Planning
      • Jan 2020 - Present

    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Head of Strategy
      • Jan 2020 - Sep 2021

      Head of strategy, looking after brand and comms strategy UX, digital and innovations strategy. Clients included: Bosch, Siemens, FlixMobility, Roche Diagnostics Head of strategy, looking after brand and comms strategy UX, digital and innovations strategy. Clients included: Bosch, Siemens, FlixMobility, Roche Diagnostics

    • Germany
    • Advertising Services
    • 700 & Above Employee
    • Director: Strategic Consulting
      • Oct 2016 - Jan 2020

      Strategic consulting and planning lead responsible for strategic planning, insights and creative strategy output. Clients included: Bosch Global, Becks, Adobe, Covestro, Hilti, Allianz, BMW i. Strategic consulting and planning lead responsible for strategic planning, insights and creative strategy output. Clients included: Bosch Global, Becks, Adobe, Covestro, Hilti, Allianz, BMW i.

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Strategic Business Unit Director
      • Jul 2014 - Sep 2016

      Strategic business unit director responsible for client consulting, strategic planning, activations and creative output for integrated campaigns. Clients included: Edward Snell & Co. Brands: Jose Cuervo, Rémy Martin Cointreau, William Grant & Sons, Bushmills, Stroh Fire, Skyy, Firstwatch. Harley-Davidson Motor Company. Strategic business unit director responsible for client consulting, strategic planning, activations and creative output for integrated campaigns. Clients included: Edward Snell & Co. Brands: Jose Cuervo, Rémy Martin Cointreau, William Grant & Sons, Bushmills, Stroh Fire, Skyy, Firstwatch. Harley-Davidson Motor Company.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • PR Director
      • Feb 2013 - Jul 2014

      Director for Ogilvy Public Relations responsible for content strategy and development for digital platforms including web, mobile, social media community management and traditional PR. Clients included: South African Breweries (Carling Black Label and Flying Fish), Gumtree, SAPVIA. Director for Ogilvy Public Relations responsible for content strategy and development for digital platforms including web, mobile, social media community management and traditional PR. Clients included: South African Breweries (Carling Black Label and Flying Fish), Gumtree, SAPVIA.

    • South Africa
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • PR Director
      • Aug 2010 - Jan 2013

      Responsible for the developing, directing and executing of key marketing and communication strategies for our clients ensuring that activities were aligned to the overall business positioning and that they played a key role in supporting awareness and/ or sales. • Head: Client service and strategy • New business development • Strategic lead • Team training and mentoring • Managing PRA’s, AE’s, AM’s, Snr. AM’s and copywriters • Provide advice and key insights to clients including crisis communications consultancy• Manage the HR, recruiting and talent management of the agency • Support the Managing Director with financial management • Ensure effective delivery Clients included: The Entertainer, MWEB, Harley-Davidson, Mars Africa, Pedigree, Whiskas, Royco, TFG, Hugo Boss, brandhouse, The Alphen Hotel, The Bungalow Show less

    • Account Manager
      • Aug 2010 - Jun 2011

    • South Africa
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Manager
      • Sep 2009 - Aug 2010

      Responsible for the smooth management of the agencies clients, press release writing, social media content management, media pitching and crisis communications. Clients included: Mimecast, 99c Advertising, Teraco, Celestis. Responsible for the smooth management of the agencies clients, press release writing, social media content management, media pitching and crisis communications. Clients included: Mimecast, 99c Advertising, Teraco, Celestis.

    • Education Management
    • 1 - 100 Employee
    • National Public Relations Officer
      • Jul 2008 - Sep 2009

      Managing all PR and communication functions on a national level, including media liaison, creating and implementing online, social media and traditional PR strategies, content managment for the website, competitor analysis, maintaining industry relationships, etc. Managing all PR and communication functions on a national level, including media liaison, creating and implementing online, social media and traditional PR strategies, content managment for the website, competitor analysis, maintaining industry relationships, etc.

    • South Africa
    • Higher Education
    • 700 & Above Employee
    • Media and Communications Officer
      • Dec 2005 - Jun 2008

    • Movies, Videos, and Sound
    • 1 - 100 Employee
    • Television Camera Operator
      • Oct 2004 - Jan 2007

Education

  • Cape Peninsula University of Technology
    BTech: Public Relations, Communication Science, Media Studies
    2008 - 2008
  • Cape Peninsula University of Technology
    National Diploma, Public Relations
    2005 - 2007
  • Wynberg Boys High School
    Grade 12 Matric
    2000 - 2004

Community

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