Tyrone Van Heerden
Head of Strategy at BuzzBrothers- Claim this Profile
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Bio
Galia Kerbel
During his tenure at Greater Than, Tyrone played a crucial role in achieving Greater Than’s success, where he worked across both the technology and consumer brand portfolios. His strategic contribution, knack of understanding the client’s business and ability to consult on eye-level on C-Suite level entrenched both our client relationships and the quality assurance for our agency. These contributions also contributed to several national awards for the agency.
Katja Wendel
Working for more than a year now with Tyrone I can only highlight his strategic skills and his great ability to find those niche sweet spots for product positioning. I always enjoy Tyrones presentations as he has this gift of keeping you fully attentive the whole time. With his knowledge of target group behavior and media landscape paired with a deep interest in our products and their points of difference Tyrone is a real gem I can only recommend to the fullest.
Galia Kerbel
During his tenure at Greater Than, Tyrone played a crucial role in achieving Greater Than’s success, where he worked across both the technology and consumer brand portfolios. His strategic contribution, knack of understanding the client’s business and ability to consult on eye-level on C-Suite level entrenched both our client relationships and the quality assurance for our agency. These contributions also contributed to several national awards for the agency.
Katja Wendel
Working for more than a year now with Tyrone I can only highlight his strategic skills and his great ability to find those niche sweet spots for product positioning. I always enjoy Tyrones presentations as he has this gift of keeping you fully attentive the whole time. With his knowledge of target group behavior and media landscape paired with a deep interest in our products and their points of difference Tyrone is a real gem I can only recommend to the fullest.
Galia Kerbel
During his tenure at Greater Than, Tyrone played a crucial role in achieving Greater Than’s success, where he worked across both the technology and consumer brand portfolios. His strategic contribution, knack of understanding the client’s business and ability to consult on eye-level on C-Suite level entrenched both our client relationships and the quality assurance for our agency. These contributions also contributed to several national awards for the agency.
Katja Wendel
Working for more than a year now with Tyrone I can only highlight his strategic skills and his great ability to find those niche sweet spots for product positioning. I always enjoy Tyrones presentations as he has this gift of keeping you fully attentive the whole time. With his knowledge of target group behavior and media landscape paired with a deep interest in our products and their points of difference Tyrone is a real gem I can only recommend to the fullest.
Galia Kerbel
During his tenure at Greater Than, Tyrone played a crucial role in achieving Greater Than’s success, where he worked across both the technology and consumer brand portfolios. His strategic contribution, knack of understanding the client’s business and ability to consult on eye-level on C-Suite level entrenched both our client relationships and the quality assurance for our agency. These contributions also contributed to several national awards for the agency.
Katja Wendel
Working for more than a year now with Tyrone I can only highlight his strategic skills and his great ability to find those niche sweet spots for product positioning. I always enjoy Tyrones presentations as he has this gift of keeping you fully attentive the whole time. With his knowledge of target group behavior and media landscape paired with a deep interest in our products and their points of difference Tyrone is a real gem I can only recommend to the fullest.
Experience
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BuzzBrothers
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Switzerland
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Advertising Services
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100 - 200 Employee
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Head of Strategy
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Sep 2021 - Present
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The 30 Minute - University
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Germany
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Advertising Services
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1 - 100 Employee
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Mentor: Strategic Planning
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Jan 2020 - Present
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Iris
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United Kingdom
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Advertising Services
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700 & Above Employee
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Head of Strategy
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Jan 2020 - Sep 2021
Head of strategy, looking after brand and comms strategy UX, digital and innovations strategy. Clients included: Bosch, Siemens, FlixMobility, Roche Diagnostics Head of strategy, looking after brand and comms strategy UX, digital and innovations strategy. Clients included: Bosch, Siemens, FlixMobility, Roche Diagnostics
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Serviceplan Group
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Germany
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Advertising Services
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700 & Above Employee
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Director: Strategic Consulting
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Oct 2016 - Jan 2020
Strategic consulting and planning lead responsible for strategic planning, insights and creative strategy output. Clients included: Bosch Global, Becks, Adobe, Covestro, Hilti, Allianz, BMW i. Strategic consulting and planning lead responsible for strategic planning, insights and creative strategy output. Clients included: Bosch Global, Becks, Adobe, Covestro, Hilti, Allianz, BMW i.
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Saatchi & Saatchi BrandsRock
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South Africa
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Advertising Services
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1 - 100 Employee
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Strategic Business Unit Director
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Jul 2014 - Sep 2016
Strategic business unit director responsible for client consulting, strategic planning, activations and creative output for integrated campaigns. Clients included: Edward Snell & Co. Brands: Jose Cuervo, Rémy Martin Cointreau, William Grant & Sons, Bushmills, Stroh Fire, Skyy, Firstwatch. Harley-Davidson Motor Company. Strategic business unit director responsible for client consulting, strategic planning, activations and creative output for integrated campaigns. Clients included: Edward Snell & Co. Brands: Jose Cuervo, Rémy Martin Cointreau, William Grant & Sons, Bushmills, Stroh Fire, Skyy, Firstwatch. Harley-Davidson Motor Company.
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Ogilvy
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United States
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Advertising Services
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700 & Above Employee
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PR Director
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Feb 2013 - Jul 2014
Director for Ogilvy Public Relations responsible for content strategy and development for digital platforms including web, mobile, social media community management and traditional PR. Clients included: South African Breweries (Carling Black Label and Flying Fish), Gumtree, SAPVIA. Director for Ogilvy Public Relations responsible for content strategy and development for digital platforms including web, mobile, social media community management and traditional PR. Clients included: South African Breweries (Carling Black Label and Flying Fish), Gumtree, SAPVIA.
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Greater Than
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South Africa
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Public Relations and Communications Services
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1 - 100 Employee
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PR Director
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Aug 2010 - Jan 2013
Responsible for the developing, directing and executing of key marketing and communication strategies for our clients ensuring that activities were aligned to the overall business positioning and that they played a key role in supporting awareness and/ or sales. • Head: Client service and strategy • New business development • Strategic lead • Team training and mentoring • Managing PRA’s, AE’s, AM’s, Snr. AM’s and copywriters • Provide advice and key insights to clients including crisis communications consultancy• Manage the HR, recruiting and talent management of the agency • Support the Managing Director with financial management • Ensure effective delivery Clients included: The Entertainer, MWEB, Harley-Davidson, Mars Africa, Pedigree, Whiskas, Royco, TFG, Hugo Boss, brandhouse, The Alphen Hotel, The Bungalow Show less
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Account Manager
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Aug 2010 - Jun 2011
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Sentient Communications
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South Africa
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Public Relations and Communications Services
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1 - 100 Employee
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Account Manager
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Sep 2009 - Aug 2010
Responsible for the smooth management of the agencies clients, press release writing, social media content management, media pitching and crisis communications. Clients included: Mimecast, 99c Advertising, Teraco, Celestis. Responsible for the smooth management of the agencies clients, press release writing, social media content management, media pitching and crisis communications. Clients included: Mimecast, 99c Advertising, Teraco, Celestis.
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City Varsity
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Education Management
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1 - 100 Employee
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National Public Relations Officer
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Jul 2008 - Sep 2009
Managing all PR and communication functions on a national level, including media liaison, creating and implementing online, social media and traditional PR strategies, content managment for the website, competitor analysis, maintaining industry relationships, etc. Managing all PR and communication functions on a national level, including media liaison, creating and implementing online, social media and traditional PR strategies, content managment for the website, competitor analysis, maintaining industry relationships, etc.
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Cape Peninsula University of Technology
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South Africa
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Higher Education
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700 & Above Employee
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Media and Communications Officer
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Dec 2005 - Jun 2008
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Gold Circle Films
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Movies, Videos, and Sound
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1 - 100 Employee
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Television Camera Operator
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Oct 2004 - Jan 2007
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Education
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Cape Peninsula University of Technology
BTech: Public Relations, Communication Science, Media Studies -
Cape Peninsula University of Technology
National Diploma, Public Relations -
Wynberg Boys High School
Grade 12 Matric