Experience

Lee Kum Kee

• Hong Kong
• Food Production
• 200 - 300 Employee

• Product Executive

  • Apr 2021 - Aug 2022

  Singapore Brand / Product Marketing: • In-charge of planning and executing marketing strategies across 7 categories which gained an increase in annual revenue by +5% in a year • Spearheaded the launch of a new product line in 2022 • Increased value share of Oyster Sauce category by +2.4% from May’21 – Apr’22 through ATL, BTL and digital activations • Successfully implemented trade up strategy to grow the value share of premium range soy sauce by +0.3% and volume share by +0.45% •… Show more Brand / Product Marketing: • In-charge of planning and executing marketing strategies across 7 categories which gained an increase in annual revenue by +5% in a year • Spearheaded the launch of a new product line in 2022 • Increased value share of Oyster Sauce category by +2.4% from May’21 – Apr’22 through ATL, BTL and digital activations • Successfully implemented trade up strategy to grow the value share of premium range soy sauce by +0.3% and volume share by +0.45% • Conceptualised and implemented trade marketing activities such as promotional packs, in-store displays, roadshows, premiums) for retailers • Drove BTL activations during Chinese New Year which consists of 88 GEs and 17 roadshows island wide • Collaborated with smeg to giveaway a total of 13 prizes during Mother’s Day Campaign, including 88 GEs island wide Social Media: • Managed social content strategies and campaigns, increasing +2.04% of organic page likes for social media channels within a span of 1 year • Initiated the “Cook for Mum with Love” Mother’s Day Campaign on Lee Kum Kee SG Facebook which garnered an average of 15.8% engagement rate • Worked with Chef Bob to drive brand awareness for Mahsuri Brand during Hari Raya through Facebook live with more than 10,000+ views • Researched current social media trends, increasing an average engagement rate by +103.2% from May’21 – Apr’22 Show less



Himalaya Wellness Company

• India
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Brand Executive (Regional) - Pharmaceuticals and Health Supplements

  • Mar 2019 - Mar 2021

  Singapore • Responsible for both ethical (Doctors) and trade (OTC) marketing initiatives for the APAC region • Planned and executed 360-degree communication plans to achieve brand and business objectives • Developed strategic partnerships with relevant external parties to enhance brand credibility • Spearheaded innovative and targeted trade marketing activities through promotional activities such as bundling, purchase with purchase, gift with purchase purchase, increasing sale… Show more • Responsible for both ethical (Doctors) and trade (OTC) marketing initiatives for the APAC region • Planned and executed 360-degree communication plans to achieve brand and business objectives • Developed strategic partnerships with relevant external parties to enhance brand credibility • Spearheaded innovative and targeted trade marketing activities through promotional activities such as bundling, purchase with purchase, gift with purchase purchase, increasing sale revenue by 12% • Initiated a series of marketing campaigns which led to a 2x increase in customer acquisition in the doctor's channel • Launched digital initiatives (Official website, EDM, social media) to grow APAC business by 3x versus past year • Single handedly launched Himalaya's Facebook and Instagram pages • Initiated the launch of e-commerce marketplaces alongside E-commerce Manager with a conversion rate of 15% in the first month Show less



Hi-Beau Group

• Singapore
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing Executive - Health Supplements (FMCG)

  • May 2017 - Mar 2019

  • Responsible for all marketing initiatives for the Singapore market • Planned and executed ATL, BTL and digital initiatives from TVCs, radio ads, print ads, POSMs, events, sponsorships, social media ads across all brands • Successfully re-positioned StrongJoint, leading to a 20% increase in sales • Developed new print advertising campaigns for VitaRealm, increasing sales revenue by 20% • Part of Project for StrongJoint TVC • Collaborated with Starhub on a… Show more • Responsible for all marketing initiatives for the Singapore market • Planned and executed ATL, BTL and digital initiatives from TVCs, radio ads, print ads, POSMs, events, sponsorships, social media ads across all brands • Successfully re-positioned StrongJoint, leading to a 20% increase in sales • Developed new print advertising campaigns for VitaRealm, increasing sales revenue by 20% • Part of Project for StrongJoint TVC • Collaborated with Starhub on a programme sponsorship for Get it Beauty Season 1, resulting in 10% sales uplift • Planned daily open talk topics for Radio ads which garnered a 10% increase in ROI in 2 weeks • Successfully developed campaigns on traffic acquisition to the company website to drive conversions by 2x • Spearheaded the launch of 17 new product types with total annual revenue of $500K • Increased consumer acquisition through sampling initiatives • Communicated with buyers to list in new products or exclusive bundle packs in their online and offline platforms, leading to a 10% sales growth Show less