Rachelle Lye
Social Media Manager at Aspire- Claim this Profile
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English Native or bilingual proficiency
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Chinese Professional working proficiency
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Japanese Elementary proficiency
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Vietnamese Elementary proficiency
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Bio
Kelvin Lam
It has been a great pleasure to have worked with Rachelle in YouTrip, who has brought in not only hardwork, but also lots of fun and energy to the office as the Marketing Intern in the team. With minimal guidance, Rachelle managed to create engaging and viral content for YouTrip's audience, and played a significant role in growing the YouTrip community. She is also someone who is able to stand up to challenge and explain her viewpoints constructively, at times when her work was being challenged internally and externally. I am sure she will achieve great things in her career.
Kelvin Lam
It has been a great pleasure to have worked with Rachelle in YouTrip, who has brought in not only hardwork, but also lots of fun and energy to the office as the Marketing Intern in the team. With minimal guidance, Rachelle managed to create engaging and viral content for YouTrip's audience, and played a significant role in growing the YouTrip community. She is also someone who is able to stand up to challenge and explain her viewpoints constructively, at times when her work was being challenged internally and externally. I am sure she will achieve great things in her career.
Kelvin Lam
It has been a great pleasure to have worked with Rachelle in YouTrip, who has brought in not only hardwork, but also lots of fun and energy to the office as the Marketing Intern in the team. With minimal guidance, Rachelle managed to create engaging and viral content for YouTrip's audience, and played a significant role in growing the YouTrip community. She is also someone who is able to stand up to challenge and explain her viewpoints constructively, at times when her work was being challenged internally and externally. I am sure she will achieve great things in her career.
Kelvin Lam
It has been a great pleasure to have worked with Rachelle in YouTrip, who has brought in not only hardwork, but also lots of fun and energy to the office as the Marketing Intern in the team. With minimal guidance, Rachelle managed to create engaging and viral content for YouTrip's audience, and played a significant role in growing the YouTrip community. She is also someone who is able to stand up to challenge and explain her viewpoints constructively, at times when her work was being challenged internally and externally. I am sure she will achieve great things in her career.
Credentials
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Boolean: Foundations
MeltwaterAug, 2022- Oct, 2024 -
The Fundamentals of Digital Marketing
Google Digital GarageMay, 2020- Oct, 2024 -
Advanced Google Analytics (Certificate of Completion)
GoogleMay, 2020- Oct, 2024 -
Beginners Google Analytics (Certificate of Completion)
GoogleMay, 2020- Oct, 2024 -
Facebook Certified Digital Marketing Associate
FacebookMay, 2020- Oct, 2024 -
Google Ads Display Certification
Google Digital GarageMay, 2020- Oct, 2024
Experience
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Aspire
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Singapore
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Financial Services
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200 - 300 Employee
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Social Media Manager
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Jan 2022 - Present
- Go-to guardian for ongoing brand’s content across multiple social platforms - Planning, researching, keeping track of competition’s content, writing, improving and measuring the performance of the content - Research for inspiration and best practices when it comes to platforms and content formats - Manage the content calendar - looping in designers, managers and key personnel - Plan ahead of schedule keeping in mind the brand’s priorities as well as upcoming projects - Push content into fresh and bold new spaces to improve on overall performance Show less
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Seedly
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Singapore
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Financial Services
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1 - 100 Employee
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Digital Marketing Associate
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Jul 2020 - Jan 2022
- Strategise and ideate to grow and retain users on the Seedly platform, creating a healthy online community - Coordination of social media strategies, email campaigns and website banners providing strong consistency and a strong brand voice across platforms such as Facebook, Instagram and Telegram - Data analysis with Google Analytics to understand user behaviour, to improve strategies to better drive sessions and increase user interactions on the Seedly platform - Create content and programs that are beneficial for the Seedly community - Ideate and engage in new strategies to keep the community current Show less
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ZXDESIGN Private Limited
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Singapore
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Digital Marketing Manager
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May 2020 - Dec 2020
- Develop the communication and promotional activities plans, strategies and content updates - Planning of social media calendar and content creation optimised for Facebook and Instagram - Driving social media traffic to raise brand awareness and generate leads - Utilising Facebook and Instagram insights to tweak marketing strategy to increase engagement - Developing PowerPoint decks for online pitching - Develop the communication and promotional activities plans, strategies and content updates - Planning of social media calendar and content creation optimised for Facebook and Instagram - Driving social media traffic to raise brand awareness and generate leads - Utilising Facebook and Instagram insights to tweak marketing strategy to increase engagement - Developing PowerPoint decks for online pitching
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YouTrip
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Singapore
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Financial Services
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100 - 200 Employee
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Marketing Intern
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Apr 2019 - Jun 2019
- SEO Marketing - Social Media Management - Social Media Sentiment Analysis - Creative Content Development (Online & Offline Activations) - Writing Editorial Content - Community Engagement (Online and Offline Channels) - SEO Marketing - Social Media Management - Social Media Sentiment Analysis - Creative Content Development (Online & Offline Activations) - Writing Editorial Content - Community Engagement (Online and Offline Channels)
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Right Hook Communications Pte Ltd
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Singapore
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Public Relations and Communications Services
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1 - 100 Employee
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Public Relations Intern
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May 2018 - Aug 2018
- Media Monitoring - Execute market & media research and analyse findings - Craft press releases, pitches and success stories to convey the business value of clients’ product & service offerings - Generate targeted publicity in print and online business and industrial trade media for local, regional and international media - Media Monitoring - Execute market & media research and analyse findings - Craft press releases, pitches and success stories to convey the business value of clients’ product & service offerings - Generate targeted publicity in print and online business and industrial trade media for local, regional and international media
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ZXDESIGN Private Limited
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Singapore
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Digital Marketing Manager
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May 2018 - Jul 2018
- Develop, implement and monitor marketing strategy, engaging prospect on social media marketing to improve user experience - Driving website and social media traffic to customise the needs of the local reach - Develop the communication and promotional activities plans, strategies and content updates - Managing online brand campaigns to raise brand awareness - Develop, implement and monitor marketing strategy, engaging prospect on social media marketing to improve user experience - Driving website and social media traffic to customise the needs of the local reach - Develop the communication and promotional activities plans, strategies and content updates - Managing online brand campaigns to raise brand awareness
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Education
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2016 - 2020
Nanyang Technological University
Bachelor of Communications, Communication and Media Studies -
2018 - 2019
University of Hertfordshire
Communication and Media Studies -
2014 - 2015
Temasek Junior College
Singapore-Cambridge GCE 'A' Levels -
2010 - 2013
Anglican High School
Singapore-Cambridge GCE O Levels
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