Lydiah Nabalayo
Digital Content Executive at OnePulse Kenya- Claim this Profile
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English Native or bilingual proficiency
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German Limited working proficiency
Topline Score
Bio
Credentials
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Foundations of User Experience (UX) Design
CourseraJul, 2023- Nov, 2024 -
Laws of Branding
LinkedInSep, 2022- Nov, 2024 -
Content Creation: Strategy and Tools
LinkedInJul, 2022- Nov, 2024 -
Delivering an Authentic Elevator Pitch
LinkedInJul, 2022- Nov, 2024 -
Digital Marketing Foundations
LinkedInJul, 2022- Nov, 2024 -
Marketing CopyWriting
LinkedInJul, 2022- Nov, 2024 -
Speaking Confidently and Effectively
LinkedInJul, 2022- Nov, 2024
Experience
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OnePulse Kenya
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Kenya
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Market Research
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1 - 100 Employee
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Digital Content Executive
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Sep 2022 - Present
Manage the company's B2B social media platforms, oversee consumer app downloads, and conceptualize and execute market research surveys and reports for clients Highlights: Created high-value content that recorded an organic social media growth of 53% on the company's LinkedIn platform Improved the newsletter engagement ratings by up to 20% Advised the leadership team on the need to embrace machine learning and Google Analytics to boost app downloads. Managed media partners and client accounts which saw a OnePulse report headline one of Kenya's biggest print media issues Managed the CEO's LinkedIn profile and generated leads from professionals on the platform Show less
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Caly.Co
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Kenya
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Founder & Content Creator
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Mar 2022 - Present
Provide high-value content offers in the fields of marketing, leadership, and management on all professional media platforms to educate and inspire. Highlights: Managed client social media platforms, with up to 10,000 weekly LinkedIn impressions and 10% weekly Instagram growth. Assisted 100+ campus students and graduates in creating exemplary CVs and cover letters, leading to succesful recruitment in companies such as KPMG, PwC, Medecins Sans Frontiers, among other organizations Developed online webinars and materials to help campus students with limited resources learn about professional branding and university transition. Show less
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Optiven Limited
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Kenya
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Real Estate
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100 - 200 Employee
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Sales and Marketing Management Trainee
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Jun 2022 - Aug 2022
Advice clients and create social media content on market conditions, prices, legal requirements and other related issues Highlights: Successfully sold a piece of Optiven's prime properties in Nanyuki to a social media lead within two weeks of joining the organization. Created social media content to educate and inform the youth on the importance of real estate investment amassing 20,000 impressions cumulatively. Aided in the execution of real estate campaigns targeting the youth demographic, resulting in increased engagement Show less
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University of Nairobi
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Kenya
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Higher Education
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700 & Above Employee
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President
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Oct 2021 - May 2022
Created awareness of Marketing as a specialization to BCom students and spearheaded partnership discussions with external Marketing Professional bodies Highlights: Successfully spearheaded the rebranding and restructuring of the professional student body post-covid Planned and coordinated marketing events for internal purposes, with the objective of enlightening students on diverse aspects of the marketing profession. Recognized as Marketing Mavericks of the Year, 1st Runners Up by the Marketing Society of Kenya during the 2022 MSK Gala Awards Show less
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Trend Setter Management Consultancy
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Bungoma, Kenya
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Market Research Assistant
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Dec 2021 - Mar 2022
Primary responsibilities involved collecting and analyzing data to help businesses make informed decisions about their products, services, and target audience. Highlights: Conducted comprehensive market research studies on tea consumption in retail stores from Bungoma County, including analyzing consumer behaviors, preferences, and purchasing habits Leveraged focus groups amongst campus students to gain in-depth insights into consumer behavior towards the purchase and consumption of tea in their families. Presented research findings to management team in clear, concise reports and presentations Contributed to the development of marketing and business strategies based on research findings. Show less
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OnMedia Branding
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Nairobi, Kenya
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Social Media Marketer
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Feb 2022 - Feb 2022
Create social media strategy that will ensure the success of the company, growth, sales and retention of customers on all their social media platforms Create social media strategy that will ensure the success of the company, growth, sales and retention of customers on all their social media platforms
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LG Electronics
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South Korea
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Computers and Electronics Manufacturing
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700 & Above Employee
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Brand Influencer
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Aug 2020 - May 2021
Post and curate creative content to influence consumers to purchase the LG NanoCell TV, LG Vivace Washing Machine, Dual Cool Washing Machine and the LG Instaview Fridge Conduct and participate in Social Media Campaigns regarding the products mentioned. Was awarded as the Most Punctual and Consistent Influencer Q1 2021 for reaching 120,000+ Impressions Post and curate creative content to influence consumers to purchase the LG NanoCell TV, LG Vivace Washing Machine, Dual Cool Washing Machine and the LG Instaview Fridge Conduct and participate in Social Media Campaigns regarding the products mentioned. Was awarded as the Most Punctual and Consistent Influencer Q1 2021 for reaching 120,000+ Impressions
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Education
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2023 - 2023
Coursera
Google Career Certificate, Google UX Design -
2018 - 2022
University of Nairobi
Bachelor's degree, B.Com Marketing -
2017 - 2017
Goethe Institut Kenya
B2.1, German Proficiency -
2013 - 2016
Alliance Girls' High School
High School Diploma, B+ of 71 points
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