Experience

The National Gallery

• United Kingdom
• Museums, Historical Sites, and Zoos
• 200 - 300 Employee

• • Apr 2019 - Present

  - Designing and delivering a robust sales and marketing plan- Writing the business plan, forecasting across three years and managing the marketing budget- Overseeing reactive sales and providing strategic support to the sales team- Proactively identifying business development opportunities such as packages, upsells and seasonal offers- Identifying sales leads to grow revenue through proactive selling to new client markets across the private and corporate sector- Organising in-house showcase and cultivation events, as well as representing the Gallery at exhibitor events (including international trade shows such as IMEX Las Vegas)- Overseeing the delivery of marketing projects, social media content, newsletters and website updates- Line managing both the Sales and Marketing Executive and the Events and Hospitality Coordinator Show less

• • Jan 2017 - Mar 2019

  Supporting the Head of Events and the Commercial Events team in meeting and exceeding annual sales targets by delivering high caliber events at the National Gallery in line with the commercial events strategic plan.Responsibilities included:- Planning and managing daytime events in the National Gallery, extending to out-of-hours events such as mindfulness events, photo shoots, receptions, dinners and fundraising auctions.- Converting enquiries into profitable confirmed business, ensuring that all event locations and diary bookings are fully maximised.-Building a high caliber reputation and position in the events market place during show rounds, Gallery and industry led events.- Working with security to upkeep the safety of the building and collection during events, ensuring contractors were thoroughly briefed on and comply with Gallery policies.- Acting as a brand ambassador and raising the Gallery’s event profile by providing the highest possible levels of customer service.- Working closely and collaboratively with suppliers to develop policy and joint marketing initiatives.- Attending key commercial and industry events to network and raise the exposure of commercial events at the National Gallery. Show less



Natural History Museum

• United Kingdom
• Museums, Historical Sites, and Zoos
• 700 & Above Employee

• Visitor Events Assistant

  • Jul 2015 - Jan 2017

  The Visitor Events department is a key strand in the museum's public engagement strategy. The team play a vital role in growing self-generated income through a best-in-class After-Hours events programme. Responsibilities included: - Coordinating communications with suppliers to operate on After Hours events - Sourcing suppliers and negotiating prices for event stock - Producing weekly KPI reports to the Public Engagement Group - Providing strategic support in delivering After Hours events - Handling financial transacations for internal/external suppliers and customers. For example, setting up suppliers, raising purchase orders and reconciling records - Working across all After-Hours events in an Operations role - Ensuring excellent customer service to the general public via email platforms and telephone Show less



Good Spa Guide™

• United Kingdom
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing Assistant

  • Jun 2014 - Jun 2015

  Managing marketing tasks for an independent editorial guide to high-end spas in the UK. My primary role was planning, managing and executing the first live ceremony for the Good Spa Guide Awards. This included implementing a six month strategic event plan, raising thousands of pounds in sponsorship, as well as directing a marketing campaign. Responsibilities included: - Recruiting advertisers for the launch of Good Spa Guide's magazine, 'Wellness'​. - Developing client relationships by marketing clients' services to 65,000 monthly unique visitors. - Writing and designing business-to-business marketing packages for prospective clients. - Writing, scheduling, testing and analysing email campaigns. - Utilising Google analytics to conduct client reports and suggest improvements. - Attending networking events to raise brand awareness and create industry partnerships. - Visiting spas and reviewing industry standards. - Liaising with press to arrange local and national coverage. - Attending press trips and writing up B2C blog pieces. - Copy writing for the business portal and website. - Using a CRM system on a daily basis. - Organising and preparing reports for corporate meetings. Show less