Experience

YWCA Cortland

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Director of Development

  • Apr 2019 - Present



Treasure Valley Family YMCA

• Boise, Idaho Area

• Marketing & Communications Director

  • Nov 2017 - Jun 2018



Idaho Walk Bike Alliance

• Boise, Idaho Area

• Outreach and Development Director

  • Apr 2016 - Nov 2017

  Created and executed the concept for the 2017 Idaho Gives video campaign; results included: - Bringing in 2x as many donors and 280% more new donors as the previous year; - Earning 159% more in donations than the previous year; - Increasing the average donation by 29.5% over the previous year; - Improving final leaderboard placement to 28th, up from 52nd in the previous year. Direct communications efforts including managing all aspects of media relations; creating content for email and print newsletters, annual report, website and social media; leading social media efforts; and producing other outreach materials; results include: - Increasing Facebook likes by 30% and Twitter followers by 31.5% in one year; - Expanding the reach of enewsletters by growing subscribers by 55.15% in one year. Plan fundraising events in Board Members’ communities around the state, create outreach materials, publicize in targeted emails and via social media, and provide logistical support. Manage donor relations including maintaining the donor database, helping develop fundraising campaigns for Idaho Gives and the year-end season and individual appeals, distributing timely membership renewal reminders, sending prompt gift acknowledgements, recognizing major donors, and researching and implementing a new, easier-to-use and more donor-friendly online giving platform; results include: - Growing donor base by 75% and earning 29% more in memberships in ’16 than in ‘15; - Initiating a recurring giving program that quickly added 11 donors to the single monthly donor and increased the amount of monthly giving annually by $3,480, or 2800%. Implemented a donation return card tracking system for appeal, print newsletter and annual report mailings, and tested response rates for first mailing that included cards; results include: - Increasing annual report response rate by 40% and the amount raised by 47.5% in ’16; - Improving the year-end appeal responses by 22% and amount raised by 90% in ’16; Show less



Summit Land Conservancy

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Contract Communications Professional

  • Aug 2015 - Mar 2017

  Assist with outreach activities such as writing and distributing press releases; updating content on the website; drafting and/or reviewing and editing email newsletters; and, providing help for community online giving day campaigns. Assist with outreach activities such as writing and distributing press releases; updating content on the website; drafting and/or reviewing and editing email newsletters; and, providing help for community online giving day campaigns.



Summit Land Conservancy

• Park City, Utah

• Outreach and Development Director

  • Sep 2013 - Apr 2015

  Was instrumental in taking the idea for the Conservancy’s local community online giving day mascot from concept to reality for 2 years; results included: - Attracting 57% more donors in ‘13 than ‘12 and 56% more in ‘14 than ‘13; - Earning 60% more funds than the ‘13 goal and 44% more than the ‘14 goal; - Placing 3rd both years, up from 7th in ‘12 and besting the ‘14 4th place spot by 164 donors; - Receiving recognition for excellence in PR practices by the local PRSA chapter’s annual awards program for the ‘13 and ’14 giving day campaigns for Creative Tactics and Community Relations Campaigns; the ’13 Creative Tactics submission placed first. Planned all aspects of major events including handling logistics, managing budgets, developing sponsorship packages, securing funding and in-kind partners, creating collateral materials, writing talking points, and obtaining media coverage. Supervised the Programs Coordinator’s social media and volunteer management efforts, coordinated and oversaw teams of event volunteers, and managed interns’ support of events and online giving days. Identified opportunities for partnerships with other area nonprofits, cultivated relationships with them, and acted as the main liaison when planning events. Worked with the Executive Director to implement an in-depth major donor portfolio system to help the development team and the Board steward 70+ key supporters; results included: - Doubling the number of major donors giving more than $1000 annually in ’14; - Earning 325% more in major donor gifts than budgeted for in ’14; - Reaching annual major donor gift goals by July 11 in ’14 and June 10 in ’15. Managed donor relations including maintaining the donor database, recognizing major donors, helping develop appeals, and sending gift acknowledgements; results included: - Growing donors by 50% and earning 36% more in memberships than budgeted for in ’14; - Increasing number of monthly donors by 320% and amount of their gifts by 700% in ’14. Show less



Wilkinson Ferrari & Co.

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Manager

  • Feb 2008 - Aug 2013

  • Led public information campaign during construction of Utah Transit Authority’s $850 million, 45-mile commuter rail extension including facilitating property owner meetings to resolve issues, negotiating temporary access, planning public open houses, preparing briefing materials for elected officials, writing construction updates, and notifying neighbors of construction impacts. • Produced a 7-minute informational video to promote a quasi-governmental fiber optic initiative to deliver high-speed internet access to citizens in 15 communities across Northern Utah. • Participated in public involvement projects including implementing community engagement plans, facilitating public input sessions, and producing informational materials and reports. • Created and implemented all components of strategic communications plans, tracked results and translated them into effective reports that demonstrated value to clients. • Managed media relations activities including compiling targeted media lists, writing and distributing media advisories and news releases, fostering relationships with journalists, developing, pitching and placing feature stories, and organizing press conferences. • Collaborated with graphic designers to create collateral materials for client projects including drafting creative briefs that outlined copy, design elements and visual ideas, managing the revision process, and working with vendors to produce final products. Show less



Bremer Public Relations Inc.

• Greater Salt Lake City Area

• PR Associate

  • Dec 2006 - Jan 2008

  Assisted in the development and implementation of media relations programs for agency clients. Assisted in the development and implementation of media relations programs for agency clients.



Gibbs Smith

• United States
• Book Publishing
• 1 - 100 Employee

• Marketing & PR Manager

  • Nov 2004 - Dec 2006

  • Managed marketing and advertising programs, and supported book and author publicity efforts. • Handled logistics and marketing for 2 major and 4-6 smaller industry trade shows per year. • Managed marketing and advertising programs, and supported book and author publicity efforts. • Handled logistics and marketing for 2 major and 4-6 smaller industry trade shows per year.



Penna Powers Brian Haynes

• Greater Salt Lake City Area

• PR Intern

  • Apr 2004 - Nov 2004

  • Assisted with media relations activities including media outreach and results reporting. • Assisted with media relations activities including media outreach and results reporting.