Carly Arbuckle

Marketing Director at Lake Forest Center for Leadership
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Contact Information
us****@****om
(386) 825-5501
Location
Libertyville, Illinois, United States, US

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5.0

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Debra Kwiatt

Carly is a creative and energetic marketer as well as a great problem solver. She makes solid strategic decisions based on core values and communicating the message of a brand. Carly would make a great addition to any team and will work hard to create measurable results.

Mary Sarillo

Carly is very organized, timely, and driven. Her lively personality and strong work ethic helped make her a great manager. Carly taught me about strategic marketing, advertising, and how to promote a brand in a creative and effective way. She is extremely dedicated to her work, no matter what's on her plate. Overall, Carly is a wonderful person to work with because she truly cares about others and what she does!

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Experience

    • United States
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Marketing Director
      • Oct 2022 - Present

  • Chicago Energy Healing
    • https://theangelmedium.com/readings
    • Intuitive Psychic Medium on Julie Jancius - The Angel Medium, Spiritual Wellness Team
      • Jan 2023 - Present

    • Higher Education
    • 1 - 100 Employee
    • Marketing Director
      • Oct 2022 - Present

    • Senior Manager of Marketing and Communications
      • Dec 2018 - Oct 2022

    • United States
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Brand Manager/ Social Media Director
      • Feb 2015 - Dec 2018

      I created a team from scratch and was the voice of brand marketing for the c-suite. Through a comprehensive marketing plan and structure comprised of social media, field marketing, influencer marketing, trade marketing and extensive brand engagement efforts, I created, advocated for and implemented a successful comprehensive marketing strategy with 75% of active spend on digital. - Exponentially grew all Social Media handles and team (Facebook +127% Eng., Instagram +4000% CTR, Pinterest +1500% increase Referral Traffic), Cultivated 125 Paid Influencer Relationships - Developed KS Evangelist Brand FB Group of 50 advocates - Managed all third party relationships and brand marketing strategy for 2016 re-brand, launch of 3 sub-brands and company acquisition - Created and trained summer internship program resulting in direct hires - Built Internal culture as right hand of CEO - Provided support to c-suite during company acquisition throughout the entire sales process, including pitching, transition and post-acquisition (board facing) Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Marketing and Community Relations Specialist
      • Oct 2013 - Feb 2015

      I actively built, strengthened and maintained community relationships while executing regional marketing directives at store level, which needed to be personalized for the community we served. A large part of my role was energizing the team (150+) around the brand and creating, developing and executing local events in store and in the field. - Managed over 50 community events from conception to execution - Oversaw execution of all national and regional marketing digital and OOH initiatives - Developed rich relationships with over 30 community partners Show less

  • Solixir
    • Evanston, IL
    • Chicago Field Marketing Manager
      • Mar 2012 - Oct 2013

      I started managing relationships at a local level with Whole Foods Market managers and buyers, in addition to working events for Solixir. This grew into my gradual takeover of the field marketing program, including recruiting, hiring, on-boarding, training and managing all part time event ambassadors. - Created analytics and reporting tools to increase marketing program ROI by 35% (Social Media and Bringing Field Marketing Team In-House) - Recruited, hired, trained, managed and mentored a team of 12 Brand Ambassadors (Field team) - Built and Maintained Store Level Buyer Relationships at Whole Foods Market Show less

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Assistant General Manager | Field Marketing Lead | Barista
      • Oct 2010 - Mar 2012

      I started at Argo Tea when I was actively pursuing a career as an actor. When I decided to take a different path, I capitalized on my relationship with Argo and applied for a more integral role, working with retail partners. Finally, I transitioned into operations as an Assistant Manager. - Coached and trained a team of 15 baristas - Managed and developed Whole Foods Market account relationships with buyers and store managers for ready-to-drink bottled tea from first retail launch in 2011 - Counciled CSO and VP Operations on product communication best practices for launch at Expo West while representing Argo Tea Show less

  • Scioto Society
    • Chillicothe, Ohio
    • Principle Actor: Rebecca Galloway
      • May 2010 - Sep 2010

      “Tecumseh!”, established in 1973, is performed nightly from May-September in an 1,800+ seat Amphitheatre. This production is filled with stage combat, live gunfire, cannons, 10 horses, water stunts and other highly spectacular stunt work. Principle Actor Hired as the romantic lead in a cast of 50+ performers selected from thousands of actors who auditioned at multiple conferences. “Tecumseh!”, established in 1973, is performed nightly from May-September in an 1,800+ seat Amphitheatre. This production is filled with stage combat, live gunfire, cannons, 10 horses, water stunts and other highly spectacular stunt work. •Promoted “Tecumseh!” nightly at audience “Meet and Greet”—directly responsible for complete comprehensive historical context of “Tecumseh!” as Rebecca Galloway (character) •Produced, directed and acted as a lead in Second Season’s “Closer” •Interviewed live on NBC Columbus to promote “Tecumseh!” •Directly responsible for care/delivery of 2-3 horses per night •Directly responsible for activation of war cannons and personal shotgun Show less

Education

  • The Julie Jancius Angel Reiki School
    Angel Reiki Master Teacher Certificate (Certified to practice and teach Angel Reiki healing), Energy Healing, Angel Messages, Mediumship and Intuitive Guidance
    2022 - 2022
  • The Graduate School at Northwestern University
    Master of Science - MS, Communications
  • Illinois Wesleyan University
    B.F.A., Theatre
    2006 - 2010
  • British American Drama Academy
    Midsummer Program, Acting
    2008 - 2008
  • Libertyville High School
    High School Diploma
    2002 - 2006

Community

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