Chantal Sukel
Operational Director & Senior Consultant at SCAPE Digital- Claim this Profile
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Dutch Native or bilingual proficiency
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English Full professional proficiency
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Spanish Limited working proficiency
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German Limited working proficiency
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French Elementary proficiency
Topline Score
Bio
René Dol
Afgelopen 5 jaar heb ik met heel veel plezier samen gewerkt met Chantal. Ik heb haar leren kennen als een betrokken, loyale, leergierige en sterk analytische collega met een hoog verantwoordelijkheidsgevoel. Chantal legt de lat hoog voor zichzelf en is in staat om met haar pragmatische aanpak snel resultaten te boeken. We zullen haar en haar enthousiasme en drive erg missen.
Richard Meijer
Chantal has always amazed me with how well she is ahead of others. I remember back in 2008/2009 when hardly any company was active on Facebook. Chantal just went for it and won a Mashable Award for Best Social Media Customer Service Worldwide with a small company (Eurail.com) of around 20 employees at the time. It is just one example of how she chooses the right things to be a pioneer in. The same happened later with initiatives related to customer/employee engagement and entering the Asian markets. Often I found myself slightly doubting her initiatives at first, to look back on it later with her being proven right most of the time. Chantal has an inspiring, positive and enthusiastic personality, knows what's important, is a great innovator and a lot of fun to work with! A big recommendation from me!!
Vincent Neve
Chantal and I worked together on multiple projects for growth in new- and upcoming markets for Eurail.com. She has proven to be able to adapt her views on topics like customer experience and -engagement to different cultures, continuous (technological) shifts and a quickly moving business. Besides being knowledgeable Chantal is also a great connector and not to forget: fun to work with.
René Dol
Afgelopen 5 jaar heb ik met heel veel plezier samen gewerkt met Chantal. Ik heb haar leren kennen als een betrokken, loyale, leergierige en sterk analytische collega met een hoog verantwoordelijkheidsgevoel. Chantal legt de lat hoog voor zichzelf en is in staat om met haar pragmatische aanpak snel resultaten te boeken. We zullen haar en haar enthousiasme en drive erg missen.
Richard Meijer
Chantal has always amazed me with how well she is ahead of others. I remember back in 2008/2009 when hardly any company was active on Facebook. Chantal just went for it and won a Mashable Award for Best Social Media Customer Service Worldwide with a small company (Eurail.com) of around 20 employees at the time. It is just one example of how she chooses the right things to be a pioneer in. The same happened later with initiatives related to customer/employee engagement and entering the Asian markets. Often I found myself slightly doubting her initiatives at first, to look back on it later with her being proven right most of the time. Chantal has an inspiring, positive and enthusiastic personality, knows what's important, is a great innovator and a lot of fun to work with! A big recommendation from me!!
Vincent Neve
Chantal and I worked together on multiple projects for growth in new- and upcoming markets for Eurail.com. She has proven to be able to adapt her views on topics like customer experience and -engagement to different cultures, continuous (technological) shifts and a quickly moving business. Besides being knowledgeable Chantal is also a great connector and not to forget: fun to work with.
René Dol
Afgelopen 5 jaar heb ik met heel veel plezier samen gewerkt met Chantal. Ik heb haar leren kennen als een betrokken, loyale, leergierige en sterk analytische collega met een hoog verantwoordelijkheidsgevoel. Chantal legt de lat hoog voor zichzelf en is in staat om met haar pragmatische aanpak snel resultaten te boeken. We zullen haar en haar enthousiasme en drive erg missen.
Richard Meijer
Chantal has always amazed me with how well she is ahead of others. I remember back in 2008/2009 when hardly any company was active on Facebook. Chantal just went for it and won a Mashable Award for Best Social Media Customer Service Worldwide with a small company (Eurail.com) of around 20 employees at the time. It is just one example of how she chooses the right things to be a pioneer in. The same happened later with initiatives related to customer/employee engagement and entering the Asian markets. Often I found myself slightly doubting her initiatives at first, to look back on it later with her being proven right most of the time. Chantal has an inspiring, positive and enthusiastic personality, knows what's important, is a great innovator and a lot of fun to work with! A big recommendation from me!!
Vincent Neve
Chantal and I worked together on multiple projects for growth in new- and upcoming markets for Eurail.com. She has proven to be able to adapt her views on topics like customer experience and -engagement to different cultures, continuous (technological) shifts and a quickly moving business. Besides being knowledgeable Chantal is also a great connector and not to forget: fun to work with.
René Dol
Afgelopen 5 jaar heb ik met heel veel plezier samen gewerkt met Chantal. Ik heb haar leren kennen als een betrokken, loyale, leergierige en sterk analytische collega met een hoog verantwoordelijkheidsgevoel. Chantal legt de lat hoog voor zichzelf en is in staat om met haar pragmatische aanpak snel resultaten te boeken. We zullen haar en haar enthousiasme en drive erg missen.
Richard Meijer
Chantal has always amazed me with how well she is ahead of others. I remember back in 2008/2009 when hardly any company was active on Facebook. Chantal just went for it and won a Mashable Award for Best Social Media Customer Service Worldwide with a small company (Eurail.com) of around 20 employees at the time. It is just one example of how she chooses the right things to be a pioneer in. The same happened later with initiatives related to customer/employee engagement and entering the Asian markets. Often I found myself slightly doubting her initiatives at first, to look back on it later with her being proven right most of the time. Chantal has an inspiring, positive and enthusiastic personality, knows what's important, is a great innovator and a lot of fun to work with! A big recommendation from me!!
Vincent Neve
Chantal and I worked together on multiple projects for growth in new- and upcoming markets for Eurail.com. She has proven to be able to adapt her views on topics like customer experience and -engagement to different cultures, continuous (technological) shifts and a quickly moving business. Besides being knowledgeable Chantal is also a great connector and not to forget: fun to work with.
Credentials
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GDPR Practicioner
Knowledge AcademyFeb, 2020- Nov, 2024 -
Conversion Specialist
Online DialogueMar, 2017- Nov, 2024 -
Certified Scrum Product Owner (CSPO)
Scrum Alliance
Experience
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SCAPE Digital
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Netherlands
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IT Services and IT Consulting
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1 - 100 Employee
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Operational Director & Senior Consultant
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Jul 2023 - Present
With SCAPE Digital - e-commerce experts, we help organisations with their e-commerce growth: from establishing an effective IT landscape for e-commerce, to engagement through digital marketing and increasing customer loyalty. This can go from determining strategy to platform and partner selection, to guiding the implementation as product owners, optimizing the results. Although of course we love staying on as trusted advisors after the project is completed, it is our primary aim to leave, to be no longer needed. That's why -already in the early stages of a project- we take the current team by the hand with the goal that once the project has ended, they feel confident to carry on without us. At SCAPE I'm responsible for operations, team and marketing.My personal strengths lie in e-commerce challenges concerning customer engagement (loyalty, CRM, social media, content, email, CDP), privacy/GDPR and e-commerce (conversion and retention). Show less
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Senior Consultant
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Feb 2022 - Jul 2023
With SCAPE Digital - e-commerce experts, we help organisations with their e-commerce growth: from establishing an effective IT landscape for e-commerce, to engagement through digital marketing and increasing customer loyalty. This can go from determining strategy to platform and partner selection, to guiding the implementation as product owners, optimizing the results. Although of course we love staying on as trusted advisors after the project is completed, it is our primary aim to leave, to be no longer needed. That's why -already in the early stages of a project- we take the current team by the hand with the goal that once the project has ended, they feel confident to carry on without us. At SCAPE I'm responsible for operations, team and marketing.My personal strengths lie in e-commerce challenges concerning customer engagement (loyalty, CRM, social media, content, email, CDP), privacy/GDPR and e-commerce (conversion and retention). Show less
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Motivachan
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Soest, Utrecht, Netherlands
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Chief Motivation Officer
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Mar 2023 - Present
Creating movement, with and without words. Motivachan is about taking the initiative, creating movement in what ever way possible. Together we explore the power of Cold practice, outdoor walks in silence, silent hikes, ice bath workshops. Creating movement, with and without words. Motivachan is about taking the initiative, creating movement in what ever way possible. Together we explore the power of Cold practice, outdoor walks in silence, silent hikes, ice bath workshops.
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Marktplaats
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Netherlands
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Technology, Information and Internet
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100 - 200 Employee
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CRM Specialist a.i (via SCAPE)
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Sep 2022 - Jun 2023
As consultant at SCAPE Digital I'm supporting Adevinta for Marktplaats.nl and 2dehands/2ememain.be as Senior CRM Specialist for Automotive. Now that's a long sentence ;) Also I'm mapping out the communication data structure. This means creating overview in the various systems within the landscape, and identifying system messages such as emails and notifications + assessing their performance. As consultant at SCAPE Digital I'm supporting Adevinta for Marktplaats.nl and 2dehands/2ememain.be as Senior CRM Specialist for Automotive. Now that's a long sentence ;) Also I'm mapping out the communication data structure. This means creating overview in the various systems within the landscape, and identifying system messages such as emails and notifications + assessing their performance.
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Dr. Oetker
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Germany
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Food and Beverage Manufacturing
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700 & Above Employee
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E-commerce Lead
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Jan 2021 - Sep 2021
As business owner for Bakken.nl I bring out the cake when the delicious recipes and shop generate conversions (to bake and to buy), engagement and loyalty. 🎂
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Digital Manager
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Jul 2019 - Jan 2021
Responsible for the Dr. Oetker, Koopmans and Bakken.nl digital landscape: both consumer facing and technology.• Establishing a seamless omnichannel customer experience• Increasing internal digital knowledge and encouraging digital transformation & customer centricity• Making data driven experimenting (conversion optimisation, testing, marketing automation and personalization) part of our business process
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Manager Consumer Experience & Engagement
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Jun 2016 - Jul 2019
I'm responsible for delivering an optimal customer experience throughout all Dr. Oetker and Koopmans online content and consumer service. "Engagement", sharing the passion, adding value through personalized content and communication, interacting with the consumer in every possible way and continuously improving customer centric thinking.
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Eurail
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Netherlands
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Travel Arrangements
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100 - 200 Employee
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Manager New Markets
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Aug 2014 - May 2016
Responsible for determining a commercial approach for new geographical markets such as China, Mexico and India or market segments like backpackers, seniors or returning customers. With my team I establish actions plans based on consumer insights and market developments. Most of the activities in the new markets are geared towards increasing brand awareness. Secondly, establishing brand presence in those channels where the customer group wants and expects us. A good example of a combined branding/sales effort in a new market is the set up of our Eurail flagship store on Alitrip, the travel section of China's online shopping giant Alibaba and participating as an official promotion partner in their big online sales day Double 11. Show less
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Head of Marketing Communications
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Sep 2013 - Aug 2014
In this role I'm responsible for the overall brand experience, including our overall communication strategy and determining -with the several teams- how the different communication channels act together. For example: In what stage of the customer journey do each of them fall, and when in the buying cycle does, should or could a certain channel appear? And, what does this mean for the content and they way it's presented? How does this come across to (potential) customers?We have started exploring a more localized approach of our current global website with translated sites. As Head of Marketing Communications I was involved in the initiation of such a new approach and will create the communication plan for this. With this strategy we aim to align Eurail.com's several websites better with the expectations of our international travelers. Additionally, customer engagement, e-mail marketing and social media continue to be part of my team's portfolio. Show less
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Customer Engagement Manager
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Jan 2012 - Sep 2013
• Developing corporate strategy for all communication channels• Establishing marketing strategy for Asian market• Initiator for “be global, act local” approach in website and marketingI look after our customers in the buying cycle from A-Z, and beyond! From their first contact with our brands until well after their trip has ended I strive to keep them happy, satisfied and engaged. My goal is to make our customers feel cared for and have a positive feeling towards Eurail.Com as sales agent and towards their travel experiences.Several areas are combined in the engagement managment field of expertise. It requires competence in social media, customer service, sales, brand and reputation managment, community management, online marketing, usability and web content from a customer perspective. These tasks combined with a passion for what I do, it make for the perfect challenge! Show less
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Campaign & Social Media Manager
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Jan 2009 - Jan 2012
For the online sales of Eurail and InterRail products, I manage several promotions and other projects, both online and offline campaigns. Examples of the various projects: optimizing website content from a marketing perspective, making the customer service department more sales oriented, tracking and analyzing traffic and conversions from social media platforms, establishing partnerships with several popular European music festivals, hotel affiliates and creating a adding value newspaper as incentive to purchase.Social media is one of my favourite fields which has proven to be a rather effective marketing tool. Since 2009 Eurail.Com has become active in this area under my lead and consequently I'm continiously professionalizing our social media strategy. According to strategy the social media team started a more commercial approach which already seems effective in terms of sales but especially in webcare. Very honoured to have accepted the prestigious international Mashable Award for Best Social Media Customer Service: http://mashable.com/2011/01/13/social-media-customer-service-winner Show less
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Marketeer & Customer Relations Manager
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Apr 2008 - Jan 2009
Beginning straight after my graduation, a Marketing Team just started up at Eurail.Com. Creating strategies and guidelines for this newly found department was an important part of the first months. Together with the Commercial Director I was working on creating, executing and promoting marketing plans and campaigns.The other half of this position required me to manage our customer relations department. The tasks were merely coordinating, leading and trouble shooting to an external team of 12 sales agents. Show less
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Final internship
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Oct 2007 - Apr 2008
For Eurail.com I have conducted several types of research (comparative observational, qualitative, quantitative) that resulted in a dissertation "Developing a model to adapt cross cultural websites to specific international audiences."
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Conference speaker, guest lecturer
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2011 - 2014
Areas of expertise: webcare and customer service integration in social media Guest lecturer • University of applied sciences, Utrecht, The Netherlands. 2011 Speaker, panel • Social Media Club, Utrecht, The Netherlands. Feb 2 2011 • Eye for Travel, Travel Distribution Summit Europe, London, UK. May 10-11 2011 • Online Marketing & Social Media , Amsterdam, The Netherlands. October 10-11 2011 Areas of expertise: webcare and customer service integration in social media Guest lecturer • University of applied sciences, Utrecht, The Netherlands. 2011 Speaker, panel • Social Media Club, Utrecht, The Netherlands. Feb 2 2011 • Eye for Travel, Travel Distribution Summit Europe, London, UK. May 10-11 2011 • Online Marketing & Social Media , Amsterdam, The Netherlands. October 10-11 2011
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NetMasters
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Technology, Information and Internet
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1 - 100 Employee
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Internship
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Feb 2007 - Jun 2007
For market leader in flashhosting and fullservice internetprovider NetMasters, I was involved in website improvements, developing a communication plan and developing a globalisation strategy. For market leader in flashhosting and fullservice internetprovider NetMasters, I was involved in website improvements, developing a communication plan and developing a globalisation strategy.
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Education
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2010 - 2011
NextMarketeer
Post graduate, Online Marketing -
2007 - 2008
University of Amsterdam
European Studies -
2004 - 2008
Hogeschool van Utrecht
BA, Communications (Integrated Communication Management) -
2006 - 2007
Arteveldehogeschool
Minor, 1 semester, Raising International Business Awareness -
1998 - 2004
Baarnsch Lyceum
VWO, Culture & Society
Community
