Mark Zonca

Assistant News Director at WFTS-TV
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Contact Information
us****@****om
(386) 825-5501
Location
Tampa, Florida, United States, US

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5.0

/5.0
/ Based on 2 ratings
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Scott Pfeiffer

Mark Zonca is an outstanding media and public relations person. I have seen him work very successfully with media and public relations, communications, social media, content development, website, writing, journalism, and video production. He dramatically increased media mentions by pitching stories and getting media placements. Mark is also very experienced in crisis communication. He is a great coworker and a great person.

Linda Hale

Mark is a talented professional who works well with others, solves problems and can lead a team. He has solid knowledge and experience in many areas of marketing and communications. He brought a great point of view to our marketing team and through his skill and insight helped us accomplish many successful projects for the University.

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Experience

    • United States
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Assistant News Director
      • Mar 2020 - Present

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Executive Producer, Good Day Chicago
      • Sep 2016 - Mar 2020

      * Manage 6 hour live morning show with multiple live segments, studio guests, live crews and nearly continuous breaking news coverage. * Responsible for expanding daily news coverage from 5.5 to 6 hours and significantly growing ratings for Good Day Chicago. * Approve show rundowns, write and edit scripts, assign and manage a team of producers, reporters, anchors, feature reporter, field crews and production team. * Newsroom executive responsible for developing compelling news content and for planning the editorial direction of all morning newscasts. * Lead daily editorial and segment planning meetings. * Monitor social media to incorporate trending stories into newscasts. Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Senior Director of Communications
      • Sep 2013 - Sep 2016

      Developed and executed highly effective internal and external strategic communication initiatives including public relations, media relations, social media and reputation management. Successfully increased brand recognition and university reputation through top-tier local and national media coverage of thought-leaders, research projects and community and business partnerships. Developed aggressive media relations strategy that increased media coverage by more than 150% within one year. Strategically placed stories and thought-leaders in top-tier media outlets including the Associated Press, CBS News, New York Times, CNN Money, Huffington Post, Forbes, National Public Radio, Chicago Tribune, Chicago Sun-Times, and Crain's Chicago Business. Responded to reporter inquiries. Created the university's first online media expert database. Conducted regular media training and coaching sessions for key university executives and thought-leaders. Official university spokesman. Created media talking points and university statements. Write and edit press releases, media advisories and other content for external communication. Created and leveraged editorial content across multiple communications platforms including websites, social media, video and print. Responsible for the editorial direction, production and distribution of a daily e-newsletter and the management of the online media room. A key member of the crisis communication team. Show less

    • United States
    • Higher Education
    • 400 - 500 Employee
    • Director of Digital Content
      • Mar 2011 - Sep 2013

      Responsible for creating original digital content using social media, website and video production initiatives. Worked closely with internal and external clients in developing a successful digital media strategy to meet the university's communication objectives and increase enrollment. Created successful public relations and media relations campaigns and provided counsel to senior executives. Identified and assisted key executives with crisis management and reputation management issues. Show less

    • Broadcast Media Production and Distribution
    • 200 - 300 Employee
    • Managing Editor
      • Mar 2007 - Mar 2011

      Managing Editor for CLTV News and WGN-TV. Responsible for managing staff of a 24-hour newsroom and determining news coverage and daily editorial content for multiple newscasts including story development, reporter assignments, script approval and breaking news coverage. Pitched stories to reporters, producers and other newsroom leaders. Developed new and creative story angles during daily editorial meetings. Managed digital content for two websites and social media channels. Managing Editor for CLTV News and WGN-TV. Responsible for managing staff of a 24-hour newsroom and determining news coverage and daily editorial content for multiple newscasts including story development, reporter assignments, script approval and breaking news coverage. Pitched stories to reporters, producers and other newsroom leaders. Developed new and creative story angles during daily editorial meetings. Managed digital content for two websites and social media channels.

    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Supervising News Producer
      • 2003 - 2007

      Award-winning news writer and producer for CBS 2 News at 4 p.m., 5 p.m. and 6 p.m. Managed news content, story assignments, breaking news and editorial direction of newscasts under tight deadlines. Wrote and researched stories for daily newscasts. Developed story ideas with reporters, producers and other newsroom managers during daily editorial meetings. Created rundown for daily newscast. Developed original content for website. Award-winning news writer and producer for CBS 2 News at 4 p.m., 5 p.m. and 6 p.m. Managed news content, story assignments, breaking news and editorial direction of newscasts under tight deadlines. Wrote and researched stories for daily newscasts. Developed story ideas with reporters, producers and other newsroom managers during daily editorial meetings. Created rundown for daily newscast. Developed original content for website.

    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Freelance Television Producer
      • Dec 2002 - Feb 2003

      Contracted to producer "The 2003 Chicago Auto Show," a live, one-hour, multiple-camera, remote broadcast originating from Chicago's McCormick Place Center. Contracted to producer "The 2003 Chicago Auto Show," a live, one-hour, multiple-camera, remote broadcast originating from Chicago's McCormick Place Center.

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Special Projects Producer
      • 1999 - 2002

      Producer for long format special projects including weekly 30 minute news magazine program, "Fox 2 Extra." News writer and producer for daily feature segments. Producer for long format special projects including weekly 30 minute news magazine program, "Fox 2 Extra." News writer and producer for daily feature segments.

    • United States
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Newscast Producer
      • 1997 - 1999

      Newscast producer and writer for 11pm newscast. Newscast producer and writer for 11pm newscast.

  • Spectrum Productions
    • Tampa/St. Petersburg, Florida Area
    • Producer and Writer
      • 1996 - 1997

      Producer and writer for nationally syndicated television franchise, "Jack Hanna's Animal Adventures." Producer and writer for nationally syndicated television franchise, "Jack Hanna's Animal Adventures."

    • United States
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Newscast Producer and Writer
      • 1992 - 1995

      News producer and writer for CLTV, Chicago's 24-hour cable news channel. Promoted to producer to launch "WGN Morning News". News producer and writer for CLTV, Chicago's 24-hour cable news channel. Promoted to producer to launch "WGN Morning News".

    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Producer
      • 1990 - 1992

      Newscast producer Newscast producer

Education

  • Central Michigan University
    Bachelor's degree, Broadcast Journalism

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