Experience

Atlanta Ronald McDonald House Charities

• United States
• Individual and Family Services
• 1 - 100 Employee

• Senior Director of Marketing & Communications

  • Nov 2006 - Present

  ● Define & oversee all marketing strategies to promote the mission of Atlanta Ronald McDonald House Charities, designed to increase understanding of mission, engage donors & increase annual revenues ● Collaborate with President/CEO, Board of Directors & Development Director to develop/implement short/long-term marketing campaigns to secure/sustain support from individuals, foundations & corporations ● Ensure revenue & expense goals of a $4.7 million annual budget ● Write compelling copy for collateral & assets including brochures, annual reports, fundraising appeals, newsletters, email campaigns & family testimonial videos ● Direct & oversee digital marketing, web & social media strategy; monitor analytics for optimization ● Proven track record of surpassing net revenue targets 11 consecutive years as project lead on annual fundraising events ● Raise over $1.4 million annually through McDonald’s fundraisers; key liaison between the Charity & its primary donor, the 43-member Greater Atlanta McDonald’s Operators Association ● Led marketing strategy & directed agencies for two capital campaigns that raised $34 million to build a new 50-bedroom Ronald McDonald House (2008) & 31-bedroom Ronald McDonald House (2015) Show less