Allie Whitman

Marketing Assistant at New Leaf Initiative
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Contact Information
us****@****om
(386) 825-5501
Location
State College, Pennsylvania, United States, US
Languages
  • English Native or bilingual proficiency
  • Korean Limited working proficiency

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Bio

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Credentials

  • Fundamentals of Digital Marketing
    Google Digital Garage
    Sep, 2019
    - Nov, 2024
  • Advanced Google Analytics
    Google Analytics Academy
    Mar, 2020
    - Nov, 2024
  • Google Analytics for Beginners
    Google Analytics Academy
    Mar, 2020
    - Nov, 2024
  • Inbound Certified
    HubSpot Academy
    Dec, 2019
    - Nov, 2024
  • PA Property and Casualty Insurance License
    Pennsylvania Insurance Department
    Feb, 2018
    - Nov, 2024
  • Google AdWords Certification
    Google Partners
    Jun, 2015
    - Nov, 2024
  • Google Analytics Certification
    Google Partners
    Jun, 2015
    - Nov, 2024
  • Smeal Honor Code
    Penn State University
    Jan, 2015
    - Nov, 2024

Experience

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Marketing Assistant
      • Aug 2019 - Present

    • United States
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Employee
      • Aug 2016 - Present

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Marketing Assistant
      • Aug 2019 - Dec 2019

      •Wrote and produced monthly program for the theater•Compiled monthly artist biographies and spotlights•Wrote press releases for upcoming programs and performers •Coordinated posters and marquees for the theater lobby•Created monthly, pre/post-show email campaigns in Mailchimp•Updated weekly community calendar postings •Managed multiple timelines and overlapping deadlines

    • United States
    • 700 & Above Employee
    • Private Tutor
      • Jun 2017 - Dec 2019

      •Maintained high success rate for all high school & college clients (B or better on assignments and exams) •Tutored English, writing, Korean, business, and math with accommodations for learning disabilities

    • United States
    • Insurance
    • 700 & Above Employee
    • Account Manager
      • Jan 2018 - Sep 2018

      •Sold thousands of dollars in sales of property & casualty policies •Single-handedly launched an updated email campaign for prospecting new clients •Modernized electronic filing system to optimize protection of confidential information•Forged relationship with 2 new leads vendors and implemented supporting software changes •Onboarded 5 new hires and provided CRM (Salesforce) software training •Managed multiple phone lines for customer service and accounts receivable

    • Marketing Teaching Assistant
      • Mar 2017 - Dec 2017

      •Managed 1,200+ students across 2 courses led by 2 different professors •Developed brand new course, exam, and review content still in place today •Supervised two undergraduate learning assistants •Ran multiple lecture-style review sessions with 150+ attendees •Wrote the comprehensive manual for future teaching assistants

    • Marketing Assistant
      • Sep 2016 - Nov 2017

      •Contributed to $10,000+ in revenue by spearheading integrated social media campaign for fundraising initiative•Created new marketing collateral (flyers, print ads, booklets) using Adobe CS•Designed weekly email campaigns in Mailchimp•Developed biweekly social media (FB, Twitter) content to maximize engagement and boost sales

    • Desk Attendant
      • Aug 2014 - May 2017

      •Provided quality customer service by supervising check-in/check-out and staffing front desk •Enforced facility rules and regulations•Opened, closed, and maintained cleanliness and organization of facilities

    • United States
    • Political Organizations
    • 100 - 200 Employee
    • Fellow
      • Jun 2016 - Aug 2016

      •Recruited hundreds of volunteers and registered hundreds of voters via canvassing, phonebanking, and tabling to meet weekly goals •Planned and organized city-wide events •Designed flyers and social media banners•Performed extensive data entry

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Communications Intern
      • May 2016 - Aug 2016

      • Developed segmenting, targeting, and positioning strategies as part of a marketing team • Used Wordpress to design company website and implement search engine optimization • Wrote website copy and weekly blog posts • Created and managed social media accounts (FB, Google+)

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • SEO Intern
      • Jun 2015 - Jul 2015

      • Performed keyword research, content optimization, metatag/description optimization, and site audits for multiple brands • Completed SEO training and Google AdWords/Analytics certifications

Education

  • Penn State University
    Bachelor of Science (B.S.), Marketing
    2013 - 2016
  • Schreyer Honors College at Penn State
    2013 - 2016
  • Sungkyunkwan University
    Summer Scholar, Korean Language and Literature
    2014 - 2014

Community

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