Allie Whitman
Marketing Assistant at New Leaf Initiative- Claim this Profile
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English Native or bilingual proficiency
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Korean Limited working proficiency
Topline Score
Bio
Credentials
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Fundamentals of Digital Marketing
Google Digital GarageSep, 2019- Nov, 2024 -
Advanced Google Analytics
Google Analytics AcademyMar, 2020- Nov, 2024 -
Google Analytics for Beginners
Google Analytics AcademyMar, 2020- Nov, 2024 -
Inbound Certified
HubSpot AcademyDec, 2019- Nov, 2024 -
PA Property and Casualty Insurance License
Pennsylvania Insurance DepartmentFeb, 2018- Nov, 2024 -
Google AdWords Certification
Google PartnersJun, 2015- Nov, 2024 -
Google Analytics Certification
Google PartnersJun, 2015- Nov, 2024 -
Smeal Honor Code
Penn State UniversityJan, 2015- Nov, 2024
Experience
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New Leaf Initiative
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United States
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Non-profit Organizations
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1 - 100 Employee
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Marketing Assistant
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Aug 2019 - Present
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The HR Office, Inc.
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United States
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Staffing and Recruiting
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1 - 100 Employee
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Employee
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Aug 2016 - Present
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The State Theatre in State College, PA
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United States
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Entertainment Providers
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1 - 100 Employee
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Marketing Assistant
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Aug 2019 - Dec 2019
•Wrote and produced monthly program for the theater•Compiled monthly artist biographies and spotlights•Wrote press releases for upcoming programs and performers •Coordinated posters and marquees for the theater lobby•Created monthly, pre/post-show email campaigns in Mailchimp•Updated weekly community calendar postings •Managed multiple timelines and overlapping deadlines
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Self Employed
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United States
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700 & Above Employee
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Private Tutor
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Jun 2017 - Dec 2019
•Maintained high success rate for all high school & college clients (B or better on assignments and exams) •Tutored English, writing, Korean, business, and math with accommodations for learning disabilities
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State Farm
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United States
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Insurance
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700 & Above Employee
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Account Manager
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Jan 2018 - Sep 2018
•Sold thousands of dollars in sales of property & casualty policies •Single-handedly launched an updated email campaign for prospecting new clients •Modernized electronic filing system to optimize protection of confidential information•Forged relationship with 2 new leads vendors and implemented supporting software changes •Onboarded 5 new hires and provided CRM (Salesforce) software training •Managed multiple phone lines for customer service and accounts receivable
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Marketing Teaching Assistant
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Mar 2017 - Dec 2017
•Managed 1,200+ students across 2 courses led by 2 different professors •Developed brand new course, exam, and review content still in place today •Supervised two undergraduate learning assistants •Ran multiple lecture-style review sessions with 150+ attendees •Wrote the comprehensive manual for future teaching assistants
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Marketing Assistant
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Sep 2016 - Nov 2017
•Contributed to $10,000+ in revenue by spearheading integrated social media campaign for fundraising initiative•Created new marketing collateral (flyers, print ads, booklets) using Adobe CS•Designed weekly email campaigns in Mailchimp•Developed biweekly social media (FB, Twitter) content to maximize engagement and boost sales
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Desk Attendant
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Aug 2014 - May 2017
•Provided quality customer service by supervising check-in/check-out and staffing front desk •Enforced facility rules and regulations•Opened, closed, and maintained cleanliness and organization of facilities
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NextGen America
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United States
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Political Organizations
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100 - 200 Employee
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Fellow
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Jun 2016 - Aug 2016
•Recruited hundreds of volunteers and registered hundreds of voters via canvassing, phonebanking, and tabling to meet weekly goals •Planned and organized city-wide events •Designed flyers and social media banners•Performed extensive data entry
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Red Queen Gaming
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United States
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Entertainment Providers
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1 - 100 Employee
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Communications Intern
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May 2016 - Aug 2016
• Developed segmenting, targeting, and positioning strategies as part of a marketing team • Used Wordpress to design company website and implement search engine optimization • Wrote website copy and weekly blog posts • Created and managed social media accounts (FB, Google+)
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Merkle|RKG
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United States
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Advertising Services
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1 - 100 Employee
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SEO Intern
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Jun 2015 - Jul 2015
• Performed keyword research, content optimization, metatag/description optimization, and site audits for multiple brands • Completed SEO training and Google AdWords/Analytics certifications
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Education
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Penn State University
Bachelor of Science (B.S.), Marketing -
Schreyer Honors College at Penn State
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Sungkyunkwan University
Summer Scholar, Korean Language and Literature