Jen Borgstrom
Director of Product Marketing at Appcast, Inc- Claim this Profile
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Bio
Jamie van der Hagen
I had the pleasure of working with Jen for two years at Wolters Kluwer. During this time, I worked very closely with Jen on the market launch of a brand-new product line and was very impressed with her ability to take complex product features and create a compelling yet simple-to-understand market message that resonated with customers. Her attention to detail and command of standard marketing practices and metrics helped us have a clear understanding of how our messages were being received in the market. Jen has a deep knowledge of the role and functions of a great marketing leader and would be a tremendous asset to any organization seeking an experienced candidate for their marketing leadership roles.
Adam Luckeroth
Jen is a thoughtful, intelligent, and kind leader. There are those in marketing that talk a big game about sales and marketing alignment, then there are those like Jen who just do it naturally. I enjoyed working with Jen because I knew she aligned with sales on the big goals we had, but more importantly, she's just a fun person to be around.
Jamie van der Hagen
I had the pleasure of working with Jen for two years at Wolters Kluwer. During this time, I worked very closely with Jen on the market launch of a brand-new product line and was very impressed with her ability to take complex product features and create a compelling yet simple-to-understand market message that resonated with customers. Her attention to detail and command of standard marketing practices and metrics helped us have a clear understanding of how our messages were being received in the market. Jen has a deep knowledge of the role and functions of a great marketing leader and would be a tremendous asset to any organization seeking an experienced candidate for their marketing leadership roles.
Adam Luckeroth
Jen is a thoughtful, intelligent, and kind leader. There are those in marketing that talk a big game about sales and marketing alignment, then there are those like Jen who just do it naturally. I enjoyed working with Jen because I knew she aligned with sales on the big goals we had, but more importantly, she's just a fun person to be around.
Jamie van der Hagen
I had the pleasure of working with Jen for two years at Wolters Kluwer. During this time, I worked very closely with Jen on the market launch of a brand-new product line and was very impressed with her ability to take complex product features and create a compelling yet simple-to-understand market message that resonated with customers. Her attention to detail and command of standard marketing practices and metrics helped us have a clear understanding of how our messages were being received in the market. Jen has a deep knowledge of the role and functions of a great marketing leader and would be a tremendous asset to any organization seeking an experienced candidate for their marketing leadership roles.
Adam Luckeroth
Jen is a thoughtful, intelligent, and kind leader. There are those in marketing that talk a big game about sales and marketing alignment, then there are those like Jen who just do it naturally. I enjoyed working with Jen because I knew she aligned with sales on the big goals we had, but more importantly, she's just a fun person to be around.
Jamie van der Hagen
I had the pleasure of working with Jen for two years at Wolters Kluwer. During this time, I worked very closely with Jen on the market launch of a brand-new product line and was very impressed with her ability to take complex product features and create a compelling yet simple-to-understand market message that resonated with customers. Her attention to detail and command of standard marketing practices and metrics helped us have a clear understanding of how our messages were being received in the market. Jen has a deep knowledge of the role and functions of a great marketing leader and would be a tremendous asset to any organization seeking an experienced candidate for their marketing leadership roles.
Adam Luckeroth
Jen is a thoughtful, intelligent, and kind leader. There are those in marketing that talk a big game about sales and marketing alignment, then there are those like Jen who just do it naturally. I enjoyed working with Jen because I knew she aligned with sales on the big goals we had, but more importantly, she's just a fun person to be around.
Experience
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Appcast, Inc
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United States
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Software Development
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300 - 400 Employee
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Director of Product Marketing
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Mar 2021 - Present
Create, grow, and lead the Appcast Product Marketing team to support sales enablement, product positioning and messaging, and go-to-market strategies. Responsibilities include: - Develop marketing strategy for all Appcast products including key activities and budgets to support the retention of existing customers and the acquisition of new customers - Refine the product positioning and messaging for all products so they evolve with economic times and tell the story needed to resonate with prospects. - Lead the go-to-market strategy and activities for all new products and product enhancements - Develop market-facing sales enablement materials and assess the effectiveness - Create a competitive enablement program to better enable our sales organization win deals in competitive situations - Lead and develop a team of product marketing professionals And much more! Show less
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Modus
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United States
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Software Development
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1 - 100 Employee
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Director of Marketing
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Dec 2019 - Nov 2020
Responsible for content marketing, product marketing, demand generation, customer retention, and sales enablement. - Led product marketing initiatives including persona creation, go-to-market strategy for new products, and creation of positioning statements. - Wrote new persona and upsell storylines used in email nurture streams, sales messaging, and display advertising. Upsell nurture campaigns drove a 30% engagement with current customers. - Drove digital marketing efforts through defining and optimizing the marketing mix across all channels to meet budget, business goals, and achieve top ROI. Managed a paid media budget of $350k and drove a 50% increase of leads YOY. - Created and executed on an Account Based Marketing Strategy using an integrated marketing approach to drive enterprise sales within ICP. - Developed SalesForce dashboards to monitor marketing funnel activities upsell and renewal performance with current customer base. Dashboards drove sales rep engagement and collaboration. - Partnered with the sales team to develop and refine the lead scoring model and lead routing process to maximize sales and marketing alignment and effectiveness. Drove 600+ leads with a 10% close rate. - Created and executed event strategy to showcase Modus at Gartner Marketing Symposium, Content Marketing World, Gartner CSO & Sales Leader Conference, and engage current customers at Modus Summit. Show less
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Wolters Kluwer - Financial Services Solutions
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United States
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Financial Services
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700 & Above Employee
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Marketing Lead, Product Marketing and Demand Generation
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Feb 2017 - Dec 2019
Responsible for product marketing, content marketing, product launches, digital and social marketing, demand generation, customer retention, and sales enablement. - Managed go-to-market process for award-winning VanceoTM Mortgage, Online Applications, and CASH Workflow to the small bank market through a tightly integrated demand generation and content marketing campaign. - Lead Pipeline Growth: Drove a pipeline of more than $4M in marketing-generated opportunities for high growth initiatives. - Demand Generation: Revamped email marketing content strategy through research and AB testing, delivering an unprecedented average 39% open rate (formerly 12%) by dramatically improving content and headlines. - Grew Product Marketing Presence: Ensured each product maintained its own individual voice and targeted the right audience. - Grew digital engagement through content curation, optimized engagement, and targeted digital advertising. - Customer Experience Optimization: redesigned user experience for content downloads (i.e. eBook, white papers) to maximize conversions and minimize user friction. Show less
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Thomson Reuters
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Canada
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Software Development
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700 & Above Employee
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Marketing Manager
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Oct 2012 - Feb 2017
Challenged with growing and retaining the Small Law Firm customer base through a variety of strategic initiatives including in-person events, lifecycle marketing campaigns and tailored messaging to drive retention.
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Senior Marketer - Customer Lifecycle Strategy
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Jun 2011 - Oct 2012
Managed successful customer-facing events that drove 25% YOY growth with an ROI of 14:1. In addition, realized over $36M in revenue through reinforcing the value of their current suite of products.
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Senior Marketer, Product Marketing
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Mar 2007 - Jun 2011
- Partnered with industry thought leaders to create content to drive acquisition and retention throughout the entire buyer’s journey.- Managed customer training program and implemented innovations to grow attendance by 114% YOY.
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Marketer
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Jul 2005 - Mar 2007
Created targeted customer training campaign to increase product usage in targeted users by 12%.
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Customer Analyst
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Oct 2003 - Jul 2005
Maintained account integrity and assisted customer service management by executing special projects.
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St. Paul Companies (formerly USF&G)
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United States
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Insurance
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1 - 100 Employee
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Market Research Analyst
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2000 - 2002
Provided market research expertise to all business groups throughout the company. Provided market research expertise to all business groups throughout the company.
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Education
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University of St. Thomas - Opus College of Business
MBA, Management, Marketing, Leadership -
University of Wisconsin-River Falls
B.S. Business Marketing
Community
