Experience

Middlesex University Dubai

• United Arab Emirates
• Higher Education
• 200 - 300 Employee

• Global Business Development Lead

  • Feb 2022 - Present



EF Academy

• Switzerland
• Primary and Secondary Education
• 100 - 200 Employee

• Head of Sales and Enrolment Africa

  • Oct 2018 - Jan 2020



Cozy'N'Yummy

• London, United Kingdom

• Founder and Director

  • Oct 2016 - Apr 2018

  Cozy’N’Yummy (CNY) is a UK based start-up company, focused on beauty and wellness products. CNY’s focus was on identifying global beauty trends around the world. • Procured products from Korea, Taiwan, and USA, establishing commercial agreements with brands like Dr. Wu skincare and Spa Splurge. • Assisted Dr. Wu to build a strong presence in the UK media and press from magazines such as Vogue and beauty bloggers, leading to 70% of the overall sales of CNY in first quarter of 2017. • USA based Spa Splurge was brought to the UK with an exclusive distributorship agreement. • Piloted CNY in Karachi, Pakistan by running an international promotional event with Dr. WU and Spa Splurge; CNY was published in Hello and Women’s Own magazine. • Developed and implemented a social media marketing plan for CNY, leading to 2,000 followers on Facebook, Instagram, and Snap chat within 3 months of launch. Show less



Webcor Group

• Switzerland
• Food and Beverage Services
• 100 - 200 Employee

• Business Process Analyst

  • Jul 2013 - Sep 2015

  Webcor is one of Africa’s leading players in the agricultural commodities and FMCG (Fast-Moving Consumer Goods) business line. Webcor Group’s major market is Angola, where it operates in partnership with Angoalissar. Main responsibilities: •Restructured and transitioned the company from a family owned and managed business to a corporate entity with international standards. •Worked with upper management in planning new projects to improve customer service, operational efficiency, reducing the company’s waste & losses and increasing sales and profitability. •Led the implementation of modern trade and effective go-to-market models to respond to the local market’s specificities, by embracing different route to markets, from key account management and direct sales force management to distributor management. •Responsible for setting up a new warehouse that supported the Modern Trade and Cash Van business, leading to a 260% growth in revenue in 24 months. •Designed and presented to senior management a Demand Planning and Forecasting model which was more effective and user friendly, the model improved forecasting by 70% annually. •Actively participated in cross functional teams to develop and refine the vision, mission and strategy of Angoalissar to ensure that the process is aligned with excellence schemes. Show less



Angolan Investment Group

• Luanda, Angola

• Strategic Advisor

  • Jan 2012 - Jun 2013

  Pomobel is one of the largest retailers of fine food in Angola, with 8 Supermarkets and 2 distributions centers. The core business of Pomobel is food distribution, through the chain Pomar belo supermarkets, Pomobel Cash & Carry, and supplying food for the Government institutions liked the Armed Force and Police Force. Main responsibilities: •Advised and reported directly to the board of directors in an objective and independent manner through the implementation of strategic planning for the foreseeable future, which included the development of a growth strategy, restructuring, marketing, and buying/selling of assets. •Revised and negotiate existing credit lines, and build new commercial relationships with BFA bank (Banco Fomento de Angola) leading to better conditions of credit lines and increasing the credit line by 35%. •Introduced and developed new services and product lines to improve sales leading to increase of 50% in 2012. •Designed and led customer service training for over 100 employees in a time-frame of 6 months, leading to 50% of improvement in customer service, reporting and inventory management. •Developed strong relationships with suppliers and clients from the Angolan government which led to $3 million food supply contract. Show less



Banco BPI

• Banking
• 700 & Above Employee

• Account Manager

  • Dec 2009 - Dec 2011

  The Group's commercial bank Banco BPI serves more than 1.6 million individuals, companies and institutions through its multi-channel distribution network comprising of 696 retail branches, 39 investment centres, branches specialising in home loans (16), a network of external promoters, structures dedicated to corporate institutions (47 centres) and institutional customers (6 centres), telephone banking and a home banking service. •Provided financial solutions to valued customers of BPI Bank and managed a total portfolio of €3 million. •Established new and long term strategic relationships with clients with the aim of increasing customer satisfaction, achieving set key performance indicators and being able to cross sell BPI’s wide array of financial solutions. •Sales achievement of 200% over base performance objectives in the last two quarters of 2011. •Managed portfolio of over 250 clients with net worth of €250,000 - €500,000, ensuring understanding of the financial status of client portfolio. •Interacting closely with BPI technical team and account executives to gather and analyse performance data and revise strategies on a monthly basis. Show less



King's Cross Business Forum

• London, United Kingdom

• Project

  • Jul 2009 - Aug 2009

  KXBF is a non-profit group of local business people. The business forum aims to harness the energy and create new initiatives for the people who work or trade in the King's Cross area in London. There are networking events, projects and great business ideas going on : • Attracted funding and secured resources to a non‐profit group from companies based in the King’s Cross area such as Argent Group, The Guardian and Eurostar. • Desk research : listed potential sponsors in the area, profiling and analysing their global and local sponsorship policies as well as corporate engagement strategy. • Live research : formulated a questionnaire for interviews, getting in contact with marketing directors and supporting the senior team at sponsorship presentations. Show less



Mercedes Benz Germany

• Stuttgart Area, Germany

• Marketing and Branding

  • Mar 2009 - Mar 2009

  International Marketing Week- Part of my required courses to achieve a concentration in Marketing. Creating a “brand day” for Mercedes-Benz in Germany to drive success in the Chinese market. International Marketing Week- Part of my required courses to achieve a concentration in Marketing. Creating a “brand day” for Mercedes-Benz in Germany to drive success in the Chinese market.