Experience

Fonecta Oy

• Finland
• Advertising Services
• 200 - 300 Employee

• Analytics Manager | Customer Data Owner

  • Jun 2022 - Present

  Building new business assets on data flows and connect multiple data sources to create new level of automated insights and intelligence through our data lake and API. And all this is delivered by selected high-end tech solutions and in-house data&AI competence. Building new business assets on data flows and connect multiple data sources to create new level of automated insights and intelligence through our data lake and API. And all this is delivered by selected high-end tech solutions and in-house data&AI competence.



Vattenfall

• Sweden
• Utilities
• 700 & Above Employee

• Digital Marketing Strategist / Chapter Lead

  • Mar 2017 - Aug 2022

  My task is to increase Vattenfall's online sales and optimise all digital sales flows. We have been able to maintain substantial two-digit sales uplift during past years. Investing lot of time for creating digital awareness&prospecting, mid-funnel activation and finally conversion optimisation, so integrating brand with tactical activation. Continuous experimenting and data projects keep me busy with the latest tech development. Data-driven digital media buy, agency management, lead generation & analytics. + 3 year experience on team/people management. Kaizen!Specialities: Google Marketing Platform, Google Analytics 360, DSPs, digital marketing, content marketing, omnichannel reporting, DMPs, conversion rate optimisation and this and that, you know ;-) Show less

• Project Manager Marcom Nordic

  • May 2015 - Feb 2017

  Setting up and managing performance-based sales communications platform in digital space to boost profitable business in all product categories with always-on methodology. Also, running omni-channel marketing campaigns in tactical sales and managing overall campaign analytics are my responsibilities.



Kaleva

• Finland
• Media Production
• 1 - 100 Employee

• Development Manager

  • Dec 2012 - Apr 2015

  Responsible at Kaleva Digital Business in the following: - digital product management, pricing and new solutions to advertisers - developing new digital ad products and services - key client campaign assessment, management, optimisation and reporting - content marketing concepts and commercialisation - converting research and customer behaviour changes&trends into concrete business conclusions and actions (especially in digital domain) - developing holistic view to web analytics and key performance indeces across different digital platforms and services for both media company and key clients - planning and executing Kaleva Digital B2C marketing activities - assess and act on new business opportunities - Kaleva's e-commerce development from marketing perspective (outbound, inbound) Specialties: digital challenges in publishing business, identity management, hyperlocal mobile applications, digital campaign management with attribution modelling, digital media planning, cross-platform marketing, B2C, content management, digital brand management, marketing, tactical campaigns, SEO, SEM, PPC/CPC, retargeting, audience targeting, behavioural targeting, display, web tv, central dealer site management, digital services, CPA, performance-based advertising, cost-per-lead -campaigns, agency cooperation, digital production, digital planning, social media activities, newsletters, customer aqcuisition programmes, conversion analysis & development in e-commerce environment, digital KPI dashboards. Display and online video product management. Ad serving. Mobile advertising and, yes, print ad campaigns! Show less



Toyota Motor Corporation

• Motor Vehicle Manufacturing
• 700 & Above Employee

• Digital Marketing Manager

  • Sep 2007 - Nov 2012

  Responsible for Toyota and Lexus brand digital services & websites, dealer site development, campaign sites and supportive digital services in Finland. From strategic thinking to production & maintenance & support. Developing new digital ways of enhancing user experience, customer support, self-service and lead development (conversion monitoring&pilot cases). Customer Portal management.Creative agency, digital production team and internal co-operation. Consultancy buying and connections with digital media and new ventures.Mobile application design/production coordination (mobile, Android-run tablets).Social media projects and 360 campaign integration with traditional media. SEO&SEM responsibility for brand sites and dealer network.Web Analytics and social media analysis & follow-up. Social Media Voice for Toyota locally. Database-driven content management. Strong experience from various content management systems. Show less

• Online Marketing Specialist

  • Oct 2007 - Sep 2010

  Developing new digital services to Toyota and Lexus brands, SEO/SEA , Web analytics included. Coordination of the content management for internal staff and external partners. Responsible for Toyota's online strategy and execution.

• Internet Coordinator

  • Jun 2000 - Sep 2007

  Managing two vehicle brands' digital marketing



Metsä Wood

• Finland
• Wholesale Building Materials
• 200 - 300 Employee

• Projektijohtaja

  • Sep 2007 - Oct 2007

  Creating new global web service strategy and deliverables, cooperating with business and markets. Creating new global web service strategy and deliverables, cooperating with business and markets.



Visualway Design Oy

• Finland
• Advertising Services

• Project Manager

  • May 1999 - Mar 2000