Experience

Hawke Media

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Media Manager, Paid Social & Search

  • May 2022 - Present

• Media Manager, Paid Social & Search

  • Dec 2020 - Apr 2022

• Paid Social & Search Media Buyer

  • Dec 2019 - Dec 2020

  • Media buyer for Facebook, Google and YouTube ads• Expert in launching Paid Social and Paid Search campaigns for various e-commerce clients including the verticals of home decor, health, beauty, fashion, and food & beverage• SEM expertise in optimizing Search, Display, Shopping and Video campaigns• Regularly use third-party tools Alexa, Google Merchant Center, Optmyzr, SEM Rush, Shopify and SimilarWeb



Paolucci Salling & Martin

• United States
• Advertising Services
• 1 - 100 Employee

• Paid Social Specialist

  • Jun 2019 - Dec 2019

  • Developed social strategy on Facebook & Instagram for 8 clients in the industries of real estate, medical and tourism • Executed Facebook Business Manager optimizations through best practices and marketing testing different campaign objectives for brand awareness, reach, traffic and conversions • Implemented cross-department social strategies with business development, accounts and creative • Developed social strategy on Facebook & Instagram for 8 clients in the industries of real estate, medical and tourism • Executed Facebook Business Manager optimizations through best practices and marketing testing different campaign objectives for brand awareness, reach, traffic and conversions • Implemented cross-department social strategies with business development, accounts and creative



Fullscreen

• United States
• Advertising Services
• 1 - 100 Employee

• Associate Social Video Strategist

  • Jan 2019 - Apr 2019

  • Delivered critically thought out content strategies for YouTube channel optimization • Executed data pulls and in-depth content analysis reports to provide deliverables and recommendations • Advocated across functional areas at the company and client level, integrating social analytics and platform best practices • Actively managed communication with client around design, optimization and reporting • Completed weekly reports for digital and traditional talent clients • Delivered critically thought out content strategies for YouTube channel optimization • Executed data pulls and in-depth content analysis reports to provide deliverables and recommendations • Advocated across functional areas at the company and client level, integrating social analytics and platform best practices • Actively managed communication with client around design, optimization and reporting • Completed weekly reports for digital and traditional talent clients



XOMAD

• United States
• Advertising Services
• 1 - 100 Employee

• Brand Lead Manager

  • Jan 2018 - Sep 2018

  • Established relationships with social media influencers and brands to promote ongoing partnerships • Facilitated B2B outreach and leads generation of different social verticals for market sales team • Recruited and vetted influencers for brands' campaign initiatives • Developed social brand strategies to utilize and optimize influencers • Established relationships with social media influencers and brands to promote ongoing partnerships • Facilitated B2B outreach and leads generation of different social verticals for market sales team • Recruited and vetted influencers for brands' campaign initiatives • Developed social brand strategies to utilize and optimize influencers



TDW+Co

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Jan 2017 - Dec 2017

  • Project lead for various campaigns within client’s industries, including technology, telecom, financial and utilities• Served on client relation’s team as primary point of contact, project manager and budget tracker• Experienced in cross-cultural marketing campaigns, incorporating digital and social media outreach tactics to the Asian-American, Hispanic/Latino and African-American communities• Story-boarded, scripted and produced various multi-cultural TV commercial spots

• Social Media Specialist

  • Oct 2015 - Dec 2016

  • Managed and coordinated over 25+ social media campaigns• Partnered with millennial influencers and leveraged their social media followings to distribute organic content for clients• Designed and produced images and video assets for social media channels including YouTube, Instagram, Facebook and Snapchat to optimize brand awareness, engagement and reach• Developed an on-brand voice using social listening tools such as Simply Measured• Researched and tracked key demographics, marketing trends and social analytics• Pioneered social media efforts at the agency training, mentoring and guiding junior members• Delivered dozens of client-facing proposals and projection• Provided social media consulting support for the Accounts, Creative and Media departments to ensure exceptional project quality, efficiency and execution Show less

• Account Coordinator

  • Jan 2014 - Sep 2015

  • Researched key demographics using Nielsen data and proprietary market research to inform strategies for both local and national activations, targeting NYC, Tampa, D.C., Dallas and LA metros• Advised across cross-channel teams at the agency and the client to integrate digital and traditional• Prepared dozens of SOWs arranging for budgets, travel and operations • Delivered dozens of client-facing proposals and projections and provided campaign reporting• Oversaw the development of an internal Verizon app for Android partnering with DoubleDutch, an app development vendor• Led an in-house videography committee which was responsible for all video components cross-office, including partnership development, video producing, storyboarding and digital distribution strategy Show less



JPMorgan Chase & Co.

• United States
• Financial Services
• 700 & Above Employee

• Teller, ATM Custodian

  • Nov 2010 - Jan 2014

  • Processed cash and check transactions • Issued money orders, cashier's checks and traveler's cheques • Exchanged foreign currency and savings bonds • Improved branch sales by referring customers to bankers and financial advisors • Operated ATM settlements and transactions • Handled large cash shipments • Audited cash and vault balances • Processed cash and check transactions • Issued money orders, cashier's checks and traveler's cheques • Exchanged foreign currency and savings bonds • Improved branch sales by referring customers to bankers and financial advisors • Operated ATM settlements and transactions • Handled large cash shipments • Audited cash and vault balances



Kollaboration

• Entertainment Providers
• 1 - 100 Employee

• Media Director

  • Feb 2012 - Oct 2012

  • Executive board member • Managed media projects consisting of graphic design, video promos & merchandise • Oversaw branding and marketing materials • Engaged in community events such as fundraisers, concerts, screenings and galas • Produced promo music video • Executive board member • Managed media projects consisting of graphic design, video promos & merchandise • Oversaw branding and marketing materials • Engaged in community events such as fundraisers, concerts, screenings and galas • Produced promo music video



Kollaboration

• Entertainment Providers
• 1 - 100 Employee

• Marketing Chair

  • Mar 2011 - Sep 2011

  • Coordinated marketing & branding tactics • Maintained social media outlets • Promoted company events • Directed promotional music video • Coordinated marketing & branding tactics • Maintained social media outlets • Promoted company events • Directed promotional music video



San Francisco Film Society

• San Francisco Bay Area

• Public Relations Intern

  • Jul 2010 - Dec 2010

  • Researched special interest media outlets • Corresponded with media press contacts • Prepared press releases, clippings & kits • Coordinated press interviews • Maintained video library, publicity files & project archives • Operated DVD database • Attended onsite events including screenings, receptions and galas • Researched special interest media outlets • Corresponded with media press contacts • Prepared press releases, clippings & kits • Coordinated press interviews • Maintained video library, publicity files & project archives • Operated DVD database • Attended onsite events including screenings, receptions and galas



San Jose Public Library

• United States
• Libraries
• 100 - 200 Employee

• Library Tech Aide

  • May 2007 - Sep 2010

  • Processed incoming library products • Organized and cataloged books & media • Integrated products into the library's database • Delivered daily processed products to their designated departments • Assisted in customer service • Processed incoming library products • Organized and cataloged books & media • Integrated products into the library's database • Delivered daily processed products to their designated departments • Assisted in customer service



KMVT Community Television

• Mountain View, CA

• Media Production Intern

  • Feb 2008 - Aug 2008

  • Operated camera & studio equipment • Directed and produced remote documentaries • Collaborated with community producers • Edited television shows using Adobe Premiere • Supervised studio production classes • Designed DVD menus • Operated camera & studio equipment • Directed and produced remote documentaries • Collaborated with community producers • Edited television shows using Adobe Premiere • Supervised studio production classes • Designed DVD menus



Vector Marketing

• United States
• Manufacturing
• 700 & Above Employee

• Sales Representative

  • Feb 2006 - Feb 2007

  • Developed and implemented sales strategies • Built excellent customer rapport • Met weekly sales goals • Expanded social contacts • Attended sales workshops and marketing conferences • Developed and implemented sales strategies • Built excellent customer rapport • Met weekly sales goals • Expanded social contacts • Attended sales workshops and marketing conferences