Melissa van Vianen

Project Planner at Simantel
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Contact Information
us****@****om
(386) 825-5501
Location
Peoria, Illinois, United States, US

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Alexis Benson

Melissa is such a hard worker. Not only does she take the initiative, but she goes out of her way to go above and beyond what is expected of her. During her internship at Float, Melissa has helped improve our SEO strategy by digging through mountains of data, developed a lead scoring formula for our use in HubSpot, scheduled social media posts out seven months in advance, and contributed to content writing for our website. This is only a glimpse into what she has done here over the last few months. Float would not be where we are today if it had not been for Melissa and her dedication. The next company to have her on board is truly the luckiest.

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Credentials

  • Hootsuite Platform Certification
    Hootsuite Academy
    Dec, 2020
    - Nov, 2024
  • Social Marketing Certification
    Hootsuite Academy
    Dec, 2020
    - Nov, 2024
  • Stukent Mimic Social
    Stukent
    Nov, 2020
    - Nov, 2024
  • Inbound Sales Certification
    HubSpot Academy
    Jun, 2020
    - Nov, 2024
  • Sales Software Certification
    HubSpot Academy
    Dec, 2020
    - Nov, 2024
  • Frictionless Sales
    HubSpot Academy
    Aug, 2020
    - Nov, 2024
  • Content Marketing Certification
    HubSpot Academy
    Jun, 2019
    - Nov, 2024
  • Email Marketing Certification
    HubSpot Academy
    Jun, 2019
    - Nov, 2024
  • Inbound Certification
    HubSpot Academy
    Jun, 2019
    - Nov, 2024
  • Inbound Marketing
    HubSpot Academy
    Jun, 2019
    - Nov, 2024
  • Social Media Marketing Certification
    HubSpot Academy
    Jun, 2019
    - Nov, 2024
  • Google Analytics Individual Qualification Certificaiton
    Google Academy for Ads
    Jan, 2019
    - Nov, 2024
  • SEO Fundamentals Certification
    SEMrush
    Jul, 2019
    - Nov, 2024

Experience

    • Advertising Services
    • 100 - 200 Employee
    • Project Planner
      • Mar 2022 - Present

    • Associate Project Planner
      • Jun 2021 - Mar 2022

    • United States
    • Events Services
    • 1 - 100 Employee
    • Wedding Intern
      • May 2019 - May 2021

      • Write blog posts on industry topics, create graphic content on Canva, and schedule posts for blog and social media on Buffer and WordPress • Conduct competitor analysis and provide logistical recommendations for company’s expansion • Establish strategic plan for launch of company's extension and identified potential vendor partners • Develop new staff training program and produce videos and handbook to streamline onboarding • Identify and find solutions to problems when staging events in high-pressure environments • Follow detailed event set-up instructions and track inventory Show less

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Career Peer Advisor
      • Aug 2018 - May 2021

      • Educate students in resumes best practices and developing other professional skills • Produce and facilitate career-related presentations to student organizations and classes • Collaborate with two team members to conduct and present a year-long research project • Provide a student perspective on the Student Outreach team and collaborate with staff • Assist with the planning and administering activities related to various career fairs and other events • Act as the Teacher Assistant for a Career Planning Strategies class and lead interactive activities • Review and revise hiring materials and manage application process as Hiring Process Lead Show less

    • United States
    • Software Development
    • 1 - 100 Employee
    • Marketing Intern
      • Jun 2019 - Aug 2020

      • Collaborated with marketing team to develop quarterly marketing themes, produced content for email and blog campaigns and schedule 25-35 posts per month on social media accounts • Prospected new clients using LinkedIn Sales Navigator and managed lead lists • Revived and optimized customer relations management (CRM) system, verified and updated each contact and assigned contact types on HubSpot • Managed and created lead scoring and marketing email workflows and sequences on HubSpot • Participated in rebranding the company’s messaging and images with marketing team • Engaged with social media account followers and partner companies’ and industry leaders’ posts • Maintained and organized the content media catalogue • Utilized search engine optimization (SEO) best practices to increase traffic on company website Show less

    • Office Staff
      • May 2018 - Aug 2018

      • Served as primary spot of contact and communication, as active workforce was often in the field • Made sales, and handled money banks and deposits • Managed and aided in the making of support staff schedules • Arranged park facility according to reservation request and supervised community and private events • Reported all safety hazards and generated maintenance reports • Served as primary spot of contact and communication, as active workforce was often in the field • Made sales, and handled money banks and deposits • Managed and aided in the making of support staff schedules • Arranged park facility according to reservation request and supervised community and private events • Reported all safety hazards and generated maintenance reports

Education

  • Bradley University
    Bachelor of Science - BS, Marketing
    2017 - 2021

Community

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