Digital Marketing Specialist

• Dec 2022 - Present

SEM Manager

• Jul 2022 - Present

Accounts: Clients from United States and Canada. Implementation, monitoring and optimization of digital campaigns in Google Ads (Branding & Performance). Competitor and LPs analysis. Creation of proposals for new clients. Accounts: Clients from United States and Canada. Implementation, monitoring and optimization of digital campaigns in Google Ads (Branding & Performance). Competitor and LPs analysis. Creation of proposals for new clients.

SEM Manager

• Feb 2020 - Apr 2023

Accounts: Multiple clients from Argentina. Some of the businesses which I work for include car and motorcycle dealerships, construction magazine, office machines sale, paintball station, beauty salon, outsourcing group, among others. Implementation, monitoring and optimization of digital campaigns in Google Ads (Branding & Performance). Creation of proposals for new clients, including budget estimation based on goals. Monthly reports. Accounts: Multiple clients from Argentina. Some of the businesses which I work for include car and motorcycle dealerships, construction magazine, office machines sale, paintball station, beauty salon, outsourcing group, among others. Implementation, monitoring and optimization of digital campaigns in Google Ads (Branding & Performance). Creation of proposals for new clients, including budget estimation based on goals. Monthly reports.

PPC Specialist

• Nov 2021 - Jun 2022

Clients: Multiple clients from the US, mostly B2C. Some of the businesses which I work for include public insurance adjusters, professional hair products, eCommerce automation, wedding venue, appliance repair, among others. - Implementation, monitoring and optimization of digital campaigns in Google Ads (Search, Display, Shopping, YouTube, Performance Max) - Management of daily spend and budget allocation across the engines to maximize conversions (mostly leads, calls and transactions… Show more Clients: Multiple clients from the US, mostly B2C. Some of the businesses which I work for include public insurance adjusters, professional hair products, eCommerce automation, wedding venue, appliance repair, among others. - Implementation, monitoring and optimization of digital campaigns in Google Ads (Search, Display, Shopping, YouTube, Performance Max) - Management of daily spend and budget allocation across the engines to maximize conversions (mostly leads, calls and transactions goals) - Creation of proposals for new clients - Optimization and heatmap analysis of landing pages - Competitor analysis - Insights writing for monthly performance reports Tools: - Google Ads - Microsoft Ads - Google Merchant Center - Google Analytics - Teamwork - Instapage - SpyFu Show less Clients: Multiple clients from the US, mostly B2C. Some of the businesses which I work for include public insurance adjusters, professional hair products, eCommerce automation, wedding venue, appliance repair, among others. - Implementation, monitoring and optimization of digital campaigns in Google Ads (Search, Display, Shopping, YouTube, Performance Max) - Management of daily spend and budget allocation across the engines to maximize conversions (mostly leads, calls and transactions… Show more Clients: Multiple clients from the US, mostly B2C. Some of the businesses which I work for include public insurance adjusters, professional hair products, eCommerce automation, wedding venue, appliance repair, among others. - Implementation, monitoring and optimization of digital campaigns in Google Ads (Search, Display, Shopping, YouTube, Performance Max) - Management of daily spend and budget allocation across the engines to maximize conversions (mostly leads, calls and transactions goals) - Creation of proposals for new clients - Optimization and heatmap analysis of landing pages - Competitor analysis - Insights writing for monthly performance reports Tools: - Google Ads - Microsoft Ads - Google Merchant Center - Google Analytics - Teamwork - Instapage - SpyFu Show less

Senior Internet Marketing Consultant, PPC

• Apr 2021 - Nov 2021

Clients: Multiple clients from the US, mostly B2C. Some of the businesses which I worked for included organic foods, educational products and merchandising from universities, carpet cleaning services, make-up, life insurance, pet food, kitchen and household products, among others. - Implementation, monitoring and optimization of digital campaigns in Google and Microsoft Ads (Search, Display, Shopping). - Management of daily spend and budget allocation across the engines to maximize… Show more Clients: Multiple clients from the US, mostly B2C. Some of the businesses which I worked for included organic foods, educational products and merchandising from universities, carpet cleaning services, make-up, life insurance, pet food, kitchen and household products, among others. - Implementation, monitoring and optimization of digital campaigns in Google and Microsoft Ads (Search, Display, Shopping). - Management of daily spend and budget allocation across the engines to maximize the return for our clients. - Create new builds, launching and QCing them. - Weekly, monthly and quarterly performance reports, including insights and next steps. - Evaluate and optimize accounts performance through quantitative analysis of customer ad data, such as impressions, clicks, costs, conversions and revenue. - SEO projects - Trainings to assistants Tools: - Google Ads - Microsoft Ads - Search Ads 360 - Local Service Ads - Google Merchant Center - Smartsheet - Harvest (Time Tracking)

Internet Marketing Consultant, PPC

• Jun 2019 - Mar 2021

QA at [m]Platform

• Mar 2019 - Jun 2019

- Platform trainings to new team members - Quality check of digital campaigns implementation - Launching campaigns - Detection of work process improvements

Performance Assistant at [m]Platform

• Jan 2018 - Mar 2019

Clients: Bayer, Huawei, PSA (Peugeot, Citroën and DS), Akzo Nobel, La Virginia, Toyota, Siemens, Editorial Salvat, Warner, etc. Tasks: Implementation, monitoring and optimization of digital campaigns: Paid Social, Google Ads (Search, GDN, YouTube) and Display. Reporting. Tools: Sizmek, DoubleClick Campaign Manager, Google Ads, Facebook Business Manager, Twitter Ads.

On & Offline Media Assistant

• Mar 2017 - Dec 2017

Clients: Volkswagen Group, Audi and Ducati. Tasks: Confection and sending of ad orders to all media channels, communication with creative agencies and material management, monitoring on/off campaigns, assistance in the media planning, reporting, control of the ads' emission and certification management. Tools: IBOPE Systems, GM, AdvertMind, AdCuality, Sizmek. Clients: Volkswagen Group, Audi and Ducati. Tasks: Confection and sending of ad orders to all media channels, communication with creative agencies and material management, monitoring on/off campaigns, assistance in the media planning, reporting, control of the ads' emission and certification management. Tools: IBOPE Systems, GM, AdvertMind, AdCuality, Sizmek.

Sales & Administration

• Apr 2013 - Mar 2017

Tasks: Customer service for walk-ins and over the phone, stock management, various administrative tasks, pricing of products, cashier, social media and website management. Tasks: Customer service for walk-ins and over the phone, stock management, various administrative tasks, pricing of products, cashier, social media and website management.