Business Head

• Dec 2018 - Present

Affiliate Manager

• Oct 2017 - Dec 2018

• Managed a budget of Rs 4.5 crores till date (Performance marketing). Defined & scaled traffic and conversion funnels for Jabong.com • Strategy Campaign planning and execution for user acquisition and engagement. • Driving Sales: Scaled transactions from 20K transactions in Oct,2017 to 35k(till Sept) in 2018. • Driving Traffic: Scaled traffic from 1Cr. session in Oct,2017 to 2Cr.(till June) in 2018. • ROI: Cost has been lowered down by 100%. CAC has been improved to Rs. 500. • Managed a budget of Rs 4.5 crores till date (Performance marketing). Defined & scaled traffic and conversion funnels for Jabong.com • Strategy Campaign planning and execution for user acquisition and engagement. • Driving Sales: Scaled transactions from 20K transactions in Oct,2017 to 35k(till Sept) in 2018. • Driving Traffic: Scaled traffic from 1Cr. session in Oct,2017 to 2Cr.(till June) in 2018. • ROI: Cost has been lowered down by 100%. CAC has been improved to Rs. 500.

Assistant Manager Marketing

• Jul 2015 - Sep 2017

PayU India – B2B Budget Handled - Rs. 1 Cr. • Affiliate and Alliances spokesperson for PayU India. • Digital Strategy: Featured in a case study by Google for driving maximum ROI + industry best numbers in digital marketing. • Digital marketing: Managed a budget of Rs 1.25 crores till date (Branding & Performance marketing). Defined & scaled traffic funnels for different business lines in payment industry. • Driving Sales: Scaled Lead Generation from 500 leads in July,2015 to 60k… Show more PayU India – B2B Budget Handled - Rs. 1 Cr. • Affiliate and Alliances spokesperson for PayU India. • Digital Strategy: Featured in a case study by Google for driving maximum ROI + industry best numbers in digital marketing. • Digital marketing: Managed a budget of Rs 1.25 crores till date (Branding & Performance marketing). Defined & scaled traffic funnels for different business lines in payment industry. • Driving Sales: Scaled Lead Generation from 500 leads in July,2015 to 60k (till May) in 2016. 1000 leads/day. 100% ROI driven. • Conceptualize marketing reports, providing useful insights on performance, market conditions, competitor analysis and suggested plans to management. • Alliances: Settle potential synergy between PayUmoney and several other brand for mutual benefits. PayU India – B2C Budget Handled - Rs. 25 Lakh. • Manage campaign activities including traffic funnels, media buying, LPO, analysis and optimization. • Innovate marketing initiatives with e-Commerce brands to drive transactions. • Strategic alliances with digital ventures. • Media planning and deal negotiations with Ad networks, Publishers, Couponing Websites etc. Show less PayU India – B2B Budget Handled - Rs. 1 Cr. • Affiliate and Alliances spokesperson for PayU India. • Digital Strategy: Featured in a case study by Google for driving maximum ROI + industry best numbers in digital marketing. • Digital marketing: Managed a budget of Rs 1.25 crores till date (Branding & Performance marketing). Defined & scaled traffic funnels for different business lines in payment industry. • Driving Sales: Scaled Lead Generation from 500 leads in July,2015 to 60k… Show more PayU India – B2B Budget Handled - Rs. 1 Cr. • Affiliate and Alliances spokesperson for PayU India. • Digital Strategy: Featured in a case study by Google for driving maximum ROI + industry best numbers in digital marketing. • Digital marketing: Managed a budget of Rs 1.25 crores till date (Branding & Performance marketing). Defined & scaled traffic funnels for different business lines in payment industry. • Driving Sales: Scaled Lead Generation from 500 leads in July,2015 to 60k (till May) in 2016. 1000 leads/day. 100% ROI driven. • Conceptualize marketing reports, providing useful insights on performance, market conditions, competitor analysis and suggested plans to management. • Alliances: Settle potential synergy between PayUmoney and several other brand for mutual benefits. PayU India – B2C Budget Handled - Rs. 25 Lakh. • Manage campaign activities including traffic funnels, media buying, LPO, analysis and optimization. • Innovate marketing initiatives with e-Commerce brands to drive transactions. • Strategic alliances with digital ventures. • Media planning and deal negotiations with Ad networks, Publishers, Couponing Websites etc. Show less

Affiliate Manager

• Oct 2012 - Jun 2015

Revenue Generated: Rs.5.3 crores 1) Developed and implemented integrated marketing campaigns including branding, direct mail and web advertising, sales collateral materials, PR, promotional and events. 2) Designed strategies for various affiliate program and partnership. 3) Managed and recruited new affiliate/publishers to promote lead generation and other network offers. 4) Managed email marketing strategy and implementation for B2B, B2C, and e-commerce divisions. 5)… Show more Revenue Generated: Rs.5.3 crores 1) Developed and implemented integrated marketing campaigns including branding, direct mail and web advertising, sales collateral materials, PR, promotional and events. 2) Designed strategies for various affiliate program and partnership. 3) Managed and recruited new affiliate/publishers to promote lead generation and other network offers. 4) Managed email marketing strategy and implementation for B2B, B2C, and e-commerce divisions. 5) Developed email marketing program for organization; researched email vendors and made recommendation for Constant Contact to senior management. 6) Built marketed dashboards, enabling visualization of indicators of fundamental performance. 7) Designed email templates, monitored campaign click-through rates and generated/analyzed monthly reports. 8) Initiated A/B testing on subject lines, calls-to-action, and headlines that increased open rates and customer engagement. 9) Managed database for creating targeted mailing lists for promotions mailing. 10) Ply Google Analytics script in creation of landing pages for online promotions in order to examine the visitor’s activity. Show less Revenue Generated: Rs.5.3 crores 1) Developed and implemented integrated marketing campaigns including branding, direct mail and web advertising, sales collateral materials, PR, promotional and events. 2) Designed strategies for various affiliate program and partnership. 3) Managed and recruited new affiliate/publishers to promote lead generation and other network offers. 4) Managed email marketing strategy and implementation for B2B, B2C, and e-commerce divisions. 5)… Show more Revenue Generated: Rs.5.3 crores 1) Developed and implemented integrated marketing campaigns including branding, direct mail and web advertising, sales collateral materials, PR, promotional and events. 2) Designed strategies for various affiliate program and partnership. 3) Managed and recruited new affiliate/publishers to promote lead generation and other network offers. 4) Managed email marketing strategy and implementation for B2B, B2C, and e-commerce divisions. 5) Developed email marketing program for organization; researched email vendors and made recommendation for Constant Contact to senior management. 6) Built marketed dashboards, enabling visualization of indicators of fundamental performance. 7) Designed email templates, monitored campaign click-through rates and generated/analyzed monthly reports. 8) Initiated A/B testing on subject lines, calls-to-action, and headlines that increased open rates and customer engagement. 9) Managed database for creating targeted mailing lists for promotions mailing. 10) Ply Google Analytics script in creation of landing pages for online promotions in order to examine the visitor’s activity. Show less