Alisa Starovoitova

Product Manager at Читай-город
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Contact Information
us****@****om
(386) 825-5501
Location
St Petersburg, St Petersburg City, Russia, RU
Languages
  • Russian Native or bilingual proficiency
  • English Professional working proficiency
Skills

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Bio

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Credentials

  • Python Programming
    Bioinformatics Institute
    Dec, 2021
    - Oct, 2024
  • Data driven product management
    GoPractice, Inc
    Sep, 2020
    - Oct, 2024

Experience

  • Читай-город
    • Retail
    • 1 - 100 Employee
    • Product Manager
      • Feb 2022 - Present

      Keeping balance between common sense and metrics Keeping balance between common sense and metrics

  • Ounce
    • Head of Marketing
      • Dec 2015 - Apr 2021

      - 3 sales channel marketing (wholesale, corporate, retail) - marketing communications (email marketing, SMM, web site, POS materials, corporate newspaper, brand storytelling, advertising, communication with press)- customers research- ad campaigns (radio ad campaign etc) - merchandising management - retail promotional events - management of internal design team and design outsourcing

    • Head of online shop
      • Nov 2012 - Apr 2021

      E-commerce strategy and management.Internet shop creating from the scratch and maintaining. Managing online sales, technical support, marketing activities and e-commerce team.Developing and implementing the strategy of the new corporate internet site focused on sales, conversion efficiency and communication.Managing SEO optimization and freelance specialists coordinating. Operational management: sales, clients support, logistics.Main achievement is creating the new commercially successful sales channel. Show less

    • Digital marketing manager
      • May 2011 - Nov 2015

      e-mail marketing, paid search, seo optimisation, corporate site renovating and maintaining, smm marketing, blogging.

Education

  • North-West Academy of Public Administration
    Specialist, Finance and Credit
    2005 - 2010
  • North-West Academy of Public Administration
    Specialist, Non-Profit/Public/Organizational Management
    2004 - 2009

Community

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