Experience

FranchiCzar

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Creative Services

  • Nov 2021 - Present

  Greater Houston • Creative operations and brand development leader, supporting all departments and multiple franchise brands from gyms to esports including FranchiCzar (franchise business services), Valhallan Esports Training, Iron 24 Fitness + Recovery, Math Reactor (youth education), and Pinot's Palette (paint and sip) • Assist with planning, strategy, logistics and project management for creative initiatives and special projects, oversee full implementation and execution from start to finish • Develop… Show more • Creative operations and brand development leader, supporting all departments and multiple franchise brands from gyms to esports including FranchiCzar (franchise business services), Valhallan Esports Training, Iron 24 Fitness + Recovery, Math Reactor (youth education), and Pinot's Palette (paint and sip) • Assist with planning, strategy, logistics and project management for creative initiatives and special projects, oversee full implementation and execution from start to finish • Develop system-wide processes for production tasks and tools, compose detailed documentation and provide training • Manage internal and external creative requests, ensure successful asset delivery and request completion to stakeholder satisfaction • Owner and curator of all creative files, templates and graphics libraries • Design and format creative assets to reflect brand guidelines, from print and digital materials to promotional products and presentation decks • Brand standards champion, help maintain high-quality touchpoints and brand compliance across all channels • Support franchise development efforts by speaking in client presentations and producing marketing content • Research and troubleshoot creative-related issues, provide solutions and guidance • Vet and manage vendor partnerships and tools, serve as point of contact for vendors and maintain ongoing relationships Show less



Rhythm Energy

• United States
• Services for Renewable Energy
• 1 - 100 Employee

• Creative Project Manager

  • Feb 2021 - Nov 2021

  Houston, Texas, United States • Lead day-to-day activities of the Creative and Brand teams, as well as cross-departmental product GTM launches, to ensure seamless workflow and execution excellence • Define project scope and objectives, oversee and organize workload and budgets across projects, forecast resources needed to reach objectives and manage resources in an effective and efficient manner • Bring together all the pieces in building out the project: copy, wireframes, UX, illustrations, and designs for review and… Show more • Lead day-to-day activities of the Creative and Brand teams, as well as cross-departmental product GTM launches, to ensure seamless workflow and execution excellence • Define project scope and objectives, oversee and organize workload and budgets across projects, forecast resources needed to reach objectives and manage resources in an effective and efficient manner • Bring together all the pieces in building out the project: copy, wireframes, UX, illustrations, and designs for review and approval • Gatekeeper and point of contact to help manage communication flow across teams and stakeholders. • Hold internal teams, freelancers & partners accountable for delivering on project plans, and staying on top of all timelines and budgets throughout the process • Manage all brand initiatives within the company’s project management software to make sure all tasks and projects are up-to-date daily and that all changes/updates are tracked within the system. • Responsible for project kick-off process and making sure all teams have been aligned on brief before creative production begins • Create and enhance processes, protocols, and workflows to improve team effectiveness and efficiency. Own process to ensure all creatives are aligned to stakeholder feedback • Manage timelines and creative deliverables. Conduct regular status reporting. Traffic creative once finalized to media/marketing and product teams for launch • Curator of all creative files and deliverables on the shared directory • Ensure legal and regulatory approvals • Assist with creative production such as copy adjustments to layouts, resizing/cropping artwork • Assist with web production on the marketing website through the company’s content management system to stand up landing pages and add/edit content Show less



Code Ninjas

• United States
• Consumer Services
• 700 & Above Employee

• Senior Marketing Manager

  • Nov 2018 - Jan 2021

  Greater Houston • Marketing Department Team Lead for the world’s fastest-growing kids coding franchise, supporting hundreds of locations, supervising 7 team members with services spanning digital marketing and content development to public relations and branding • Planned and executed national-level, system-wide marketing campaigns and initiatives, including promotions and events, to achieve goals in brand awareness, lead and revenue generation • Creative and branding subject matter expert, working… Show more • Marketing Department Team Lead for the world’s fastest-growing kids coding franchise, supporting hundreds of locations, supervising 7 team members with services spanning digital marketing and content development to public relations and branding • Planned and executed national-level, system-wide marketing campaigns and initiatives, including promotions and events, to achieve goals in brand awareness, lead and revenue generation • Creative and branding subject matter expert, working closely with creative team members to provide art direction and compliance guidance for creative deliverables • Assisted franchisees through ongoing training, resources and advice to promote successful local marketing outcomes • Maintained relationship with existing agencies and vendors, as well as help identify and vet new partnerships • Developed processes and workflows to manage projects and tasks • Awarded HQ Ninja of the Year 2020 (Employee of the Year) through peer votes • Founder of the Happy Ninjas Committee to promote employee camaraderie and boost morale, spearheading team-building and community service events, as well as fun activities in the office Show less



Shell

• United Kingdom
• Oil and Gas
• 700 & Above Employee

• Lead Project Manager, Digital Services (Contract)

  • Apr 2018 - Oct 2018

  Houston, Texas • Member of the Creative Services team under Shell Lubricants North America, supporting brands such as Pennzoil and Quaker State • Supervised status of all Digital Team projects and tasks, ensured work was running smoothly and assisted with any blockers • Developed and maintained multiple Sales and Marketing intranet portals and sites, serving as Salesforce administrator to the team’s org and project management app, and SharePoint functional site owner • Overhauled the team's… Show more • Member of the Creative Services team under Shell Lubricants North America, supporting brands such as Pennzoil and Quaker State • Supervised status of all Digital Team projects and tasks, ensured work was running smoothly and assisted with any blockers • Developed and maintained multiple Sales and Marketing intranet portals and sites, serving as Salesforce administrator to the team’s org and project management app, and SharePoint functional site owner • Overhauled the team's Salesforce org feedback system, which effectively improved the customer experience, provided transparency to the development process, and reduced turnaround times for bug fixes, feature releases and enhancements • Produced processes, along with documentation and workflows, to improve productivity • Provided front-end development and graphic design support, as well as digital and technical guidance Show less



Six Foot

• United States
• Entertainment Providers
• 1 - 100 Employee

• Project Manager, Creative Services

  • Jan 2015 - Apr 2018

  Houston, Texas Area • Co-leader of the Creative Services department, responsible for the day-to-day operations of 10 team members and the overall health and success of incoming projects, which ranged from video game launches and esport tournaments, to tradeshow events and press tours • Served as the main point of contact and primary resource for all things related to the team • Curator of the entire library of creative deliverables and assets, developed an intuitive folder structure for easy access… Show more • Co-leader of the Creative Services department, responsible for the day-to-day operations of 10 team members and the overall health and success of incoming projects, which ranged from video game launches and esport tournaments, to tradeshow events and press tours • Served as the main point of contact and primary resource for all things related to the team • Curator of the entire library of creative deliverables and assets, developed an intuitive folder structure for easy access • Established, implemented and enforced processes and guidelines for requests from external departments and in turn, the internal tasks to fulfill those requests; also provided training as needed to onboard employees • Managed a high volume of work in a volatile environment, with frequent last-minute requests and shifting priorities • Gathered and processed project requirements, negotiated time and scope with requestors, assigned resources based on bandwidth availability • Maintained relationships with external departments, provided initial guidance on creative deliverables and potential solutions to planned initiatives Show less



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Project Manager

  • May 2013 - Jan 2015

  Houston, Texas Area • Lead project manager for Shell Retail, including sub brands Shell V-Power, Fuel Rewards Network, Shell Motorsports and Shell Diesel FIT, with additional work in Shell Lubricants, Shell Corporate, NRG Park and pro-bono accounts • Estimated time of staff and out-of-pocket costs as well as created timelines for each project, ensured projects are within budget constraints and on schedule from concepting stage to launch • Supervised Studio production, managing print and digital work… Show more • Lead project manager for Shell Retail, including sub brands Shell V-Power, Fuel Rewards Network, Shell Motorsports and Shell Diesel FIT, with additional work in Shell Lubricants, Shell Corporate, NRG Park and pro-bono accounts • Estimated time of staff and out-of-pocket costs as well as created timelines for each project, ensured projects are within budget constraints and on schedule from concepting stage to launch • Supervised Studio production, managing print and digital work requests and billing between two Studio team members • Submitted purchase orders and vendor invoices, worked with Finance to ensure projects were billed properly • Established relationships with publications and media partners to obtain ad specifications and traffic final creative • Maintained all project assets and creative files, provided support to Creative and Account Management as a facilitator and problem solver Show less



KBS (kirshenbaum bond senecal + partners)

• Advertising Services
• 1 - 100 Employee

• Technical Project Manager

  • Aug 2012 - Apr 2013

  Greater New York City Area • Member of the BMWUSA.com team, responsible for executing both long term and day-to-day website launch and maintenance tasks • Lead project manager for BMWUSA e-mail communications, National and Regional, including sub brands BMW i and ActiveE • Worked closely with art directors, copywriters and developers, serving as the key resource in project specifications and liaison between the Creative and Account teams • Developed and maintained schedules, ensured projects were on track… Show more • Member of the BMWUSA.com team, responsible for executing both long term and day-to-day website launch and maintenance tasks • Lead project manager for BMWUSA e-mail communications, National and Regional, including sub brands BMW i and ActiveE • Worked closely with art directors, copywriters and developers, serving as the key resource in project specifications and liaison between the Creative and Account teams • Developed and maintained schedules, ensured projects were on track throughout the entire lifecycle, experienced in handling tight and aggressive deadlines • Supervised quality of deliverables, ensured assets not only met corporate identity and digital standards, but also fulfilled client goals and expectations • Implemented BMWUSA.com content and data updates via custom CMS, using both front-end and back-end processes, producing deliverables such as landing pages, model year updates and dynamic media • Utilized JIRA ticket system to delegate development and quality assurance tasks to off-site vendors Show less



S.I. Newhouse School of Public Communications

• Instructional Associate

  • Aug 2011 - May 2012

  Syracuse, NY • Lab instructor for GRA 218: Introduction to Graphic Design • Lectured five classes a week on Adobe InDesign, Adobe Illustrator, Adobe Photoshop • Provided software guidance and design critique in and outside class • Maintained attendance records



Clear Channel Europe

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Web Content Specialist

  • Jan 2007 - Jun 2011

  Houston, Texas Area • Managed digital content for eight radio station websites • Designed graphics for web and print applications • Coded web pages in HTML and CSS, utilized JavaScript, XML and PHP • Created and scheduled banner ads, contest promotions, e-mail newsletters and widgets • Integrated social media accounts and content • Developed customized Facebook pages and contests using FBML and apps • Provided support and troubleshooted web-related issues • Produced web-based forms which… Show more • Managed digital content for eight radio station websites • Designed graphics for web and print applications • Coded web pages in HTML and CSS, utilized JavaScript, XML and PHP • Created and scheduled banner ads, contest promotions, e-mail newsletters and widgets • Integrated social media accounts and content • Developed customized Facebook pages and contests using FBML and apps • Provided support and troubleshooted web-related issues • Produced web-based forms which streamlined daily production for 200+ employees • Edited copy in AP Style Show less



MMI Agency

• United States
• Advertising Services
• 100 - 200 Employee

• Public Relations Intern

  • Feb 2006 - Jun 2006

  Houston, Texas Area • Composed and distributed press releases, media advisories and media drops • Provided research, monitored media coverage, updated media lists



Thai Texas News

• Volunteer Columnist

  • Aug 2005 - Jan 2006

  Houston, Texas Area • Headed the “Thai Students” section of the bi-monthly newspaper • Produced all material for the section, including a column article and picture feature



Zoq Design

• Freelance Copywriter

  • Sep 2005 - Nov 2005

  Houston, Texas Area • Composed web and brochure copy for the launch of Altus Health Management Services: Oprex Ambulatory Surgery Center, Zerenity Sleep Center and Clarus Imaging Center • Conceptualized original and distinctive brand identities for each modality • Attended client meetings



Houston Museum of Natural Science

• United States
• Museums, Historical Sites, and Zoos
• 200 - 300 Employee

• Public Relations Intern

  • Sep 2004 - Dec 2004

  Houston, Texas Area • Produced news releases and detailed documents for the General Press Kit and various exhibits • Assisted in brainstorming strategies for promoting new exhibits and IMAX movies • Edited and created digital imagery in Adobe Photoshop for use as press materials



Clifford Public Relations

• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Intern

  • Jun 2004 - Aug 2004

  Greater New York City Area • Secured article placements in various media outlets such as WDEL-AM radio • Developed press kits and media lists, arranged mass mailings • Pitched story ideas to media contacts and conducted surveys in Times Square • Maintained an extensive news clip database



Bill White for Mayor

• Field Representative

  • Sep 2003 - Dec 2003

  Houston, Texas Area • Member of the successful campaign team that aided White in winning the election • Walked door-to-door in neighborhoods across Houston to talk to registered voters • Distributed campaign literature, delivered yard signs, participated in phone banks



Asian American Journalists Association (AAJA)

• United States
• Non-profit Organizations
• 1 - 100 Employee

• New Media Intern

  • Aug 2002 - Aug 2002

  Dallas/Fort Worth Area • 1 of 10 students selected nationwide for the New Media internship • Contributed to the online coverage of the AAJA 15th Annual Convention in Dallas, TX • Conducted interviews, composed news articles, coded web pages in HTML



Permanent Mission of Thailand to the United Nations

• Intern

  • Jul 2002 - Aug 2002

  Greater New York City Area • Attended and reported on press briefings and meetings held at the United Nations • Translated news articles into Thai to send to other Thai embassies • Performed light administrative duties