Business Support Officer

• Nov 2022 - Present

Business and Marketing Manager

• Dec 2021 - Nov 2022

Management of visitor experience, venue hire, retail and front of house operations, in addition to the duties of Marketing Manager.Responsibilities:- Management of two full-time staff, Marketing Coordinator and Visitor Services Coordinator- Oversight of retail and ecommerce functions, and in-centre experience- Booking, planning and delivering large events for clients- Onboarding, training, rostering and management of casual staff- Liaison with technical staff and external contractors during the event planning processAchievements:- Maintained a high level of satisfaction for clients from ACT and Federal Governments, non-profits, schools, and culturally and linguistically diverse community groups- Oversaw nearly $100,000 in venue hire turnover- Reviewed and modified commercial cleaning arrangements for the centre, resulting in savings of $40,000 per year

Marketing Manager

• Oct 2017 - Dec 2021

Managing marketing and communications for a non-profit multi-arts centre.Responsibilities:- Graphic design, content creation and communications across all channels (digital and otherwise)- Website and social media management- Media liaison, media release and article writing- Design of Annual Report, contribution to strategic plans and grant applications- Attending board meetings and taking minutes- Supervision of the Marketing CoordinatorAchievements:- Oversaw the implementation of a refreshed logo and branding for the organisation, making it more approachable and relatable- Increased social media engagement, resulting in a fifth of new workshop enrolments being directly attributable to social media, and growth in followers of more than 60%- Grew the mailing list by 75%, increased the number of emails to audience sevenfold, all whilst maintaining an open rate of over 40% (twice the national average across all industries)- Spearheaded the creation of a community partnership with Region Media to increase reach into the Canberra region- Contributed to the development of a philanthropic patron’s program and frameworks around strategic partnerships with local businesses- Setup and coordinated ticketing, venue management and ecommerce systems, as well as a commercial grade printer which allowed for self-sufficient production of catalogues, programs and marketing materials- Increased website users by 92%

Brand Manager

• Nov 2016 - Sep 2017

Development and implementation of marketing strategies for six retail, event and lifestyle brands.Responsibilities:- Management of social media (39 accounts across Facebook, Instagram, Twitter, Snapchat)- Content creation for web and social channels- Graphic design and copywriting for advertising campaigns (digital, print, radio)- Business development, budget management, data analysis and reportingAchievements:- Ticketing click-through rate from social media increased by 771%- Website sessions referred from social media increased by 139%- Grew social media followers by 16% (Instagram), 10% (Facebook) and 9% (Twitter)- Snapchat account gained 1,000 followers within first 4 weeks of operation

Event Coordinator

• Apr 2015 - Nov 2016

Planning and delivery of large national business-to-consumer exhibition.Responsibilities:- Graphic design, copywriting and content creation for web, social, email and print- Executive assistance with floor plans, schedules, travel arrangements, marketing and media releases- Extensive stakeholder liaison with exhibitors, suppliers, contractors and performers- Recruitment, rostering and supervision of up to 40 casual and volunteer staff- Management of ticketing system and CRM database Achievements:- Delivered five events across Australia attended by 100,000+ people, grossing over $3 million in ticket sales- Implemented new pricing structure that increased average ticket spend by 51% (an extra $13 per customer)- Improved website user experience and increased visitors by 20,000+

Store Manager

• Feb 2014 - Apr 2015

Management of store operations and staff to ensure maximum efficiency and profitability.Responsibilities:- Training, rostering and supervision of up to four casual staff- Ordering and stock management within assigned budgets- Liaising with vendors and attending B2B trade shows- Production and analysis of KPI and sales reportsAchievements:- Doubled revenue from clothing and lingerie sales and increased personal product sale profits by 6.4%- Instrumental in initiating store renovation that tripled floor space and created a brighter, more welcoming experience for customers

Sales Assistant

• Jun 2013 - Feb 2014

Providing customer service and retail support functions.Responsibilities:- Sales and customer service- Visual merchandising, restocking- Cash handling, banking- Open/close duties, unsupervised shifts